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How to Use Twitter Communities to Grow Your Brand in 2024

Twitter Communities is a feature that allows users to form a community to hang out and connect with people having the same interests. The community can be based on any topic or niche and is moderated by admins who control the admission of new members and moderate the content posted within the group. 

Twitter communities are available for the public to browse. The content posted within the community is public, and new users can join in with a single click. 

This article will provide a detailed look into the Twitter Community, how you can build it, and why your brand needs it. 

Importance of Twitter Communities

Private communities help businesses and consumers gather feedback from high-intent users and build meaningful relationships. But often, posting niche content comes at the cost of missing out on followers. From a user perspective, Twitter communities serve as a “safe space,” and enable users to come together based on their shared interests and goals. 

Relying on Twitter’s algorithms to amplify content can be unreliable and difficult for businesses. On the other hand, forming communities ensures that your message always reaches your core audience in a timely and consistent manner. 

The Twitter community is not private but exclusively arranged to be seen and noticed by members. The feature will act as an antidote to its own random algorithm, the community creates an alternate timeline for users to view and engage with the content of their choice. 

Here’s what the community looks like on an iPhone. 

How To Create And Moderate Twitter Communities?

Unlike sending a quick tweet or forming group chats, building a Twitter Community requires Twitter authorization. 

To get started, you need to submit a form for approval from the account you wish to moderate it with. 

This is what the form looks like: 

Once you send this, the form awaits approval. This can take anywhere from 3 days to 3 weeks. Once you have the approval, you can advertise the Twitter Community on your personal page and attract new members. 

You don’t have to be an expert or a professional in your community's niche. The approval community mostly considers the validity of your Twitter account and its past behavior.

How To Identify Relevant Twitter Communities?

Twitter Communities are easy to find on Twitter. Have a niche/topic to find? You can just scroll through the community table to find the one that suits you, and here’s how: 

Step 1) Log into your Twitter account. 

Step 2) Go to settings and click on “Communities”

Step 3) Search your topic of choice 

Note: Twitter community is available for Twitter Web Browser and iPhone app exclusively. 

Most communities are open to all, but some are restricted and have an invite/ask to join option. You can apply to any community by clicking the “Ask to Join” option. Here’s how:

Once applied, the “ask” is approved by the moderator of the community. Apart from the few elite communities, getting in isn’t hard - and worth the multiple steps as it gives you a chance to join in the conversation with people who have similar interests. 

How To Best Participate In A Twitter Community?

Participating in a Twitter community can improve brand retention and loyalty if done thoughtfully and respectfully. Here are some tips to help you make the most of your involvement:

  1. Understand the Community: Take the time to understand the community's purpose, interests, and guidelines. Familiarize yourself with the common topics and discussions.
  2. Follow and Engage: Follow relevant accounts within the community to stay updated on discussions and news. Engage with others by responding to tweets, sharing your thoughts through AI X (Twitter) Tweet Generator, and participating in conversations.
  3. Share Unique and Valuable Content: Contribute to the community by sharing informative, interesting, or entertaining content through Highperformr AI X (Twitter) Tweet Scheduler. Share articles, blog posts, images, or videos that align with the community's interests.
  4. Be Respectful and Inviting: Treat others with respect and courtesy. Avoid engaging in online conflicts or disrespectful behavior. Remember that Twitter is a public platform, and your interactions can have a lasting impact on your online reputation.
  5. Follow Community Leaders: Identify and follow community leaders or influencers who share valuable content and insights. Engage with leaders and stay consistent through Highperformr's Twitter Streak
  6. Use Direct Messages (DMs): If you need to address a specific issue or have a more private conversation, consider using direct messages. However, always respect others' preferences regarding privacy.

By participating actively, respecting others, and adding value to discussions, you can make a positive impact within the Twitter community and enjoy a more fulfilling experience.

Tips For Building Your Twitter Community

Building a Twitter Community is about managing and maintaining a positive, respectful, and enjoyable environment for community members. 

Here are some ways in which you can build a meaningful Twitter community:

1. Creating Content Guidelines:

You can create and communicate clear community guidelines and rules. Make sure members are aware of the expected behavior within the community.

How To: Pin a tweet containing the guidelines to the top of the community page for easy reference.

2. Actively Monitor Activity:

Regularly monitor the community for any inappropriate content, spam, or violations of guidelines.

How To: Use Twitter's built-in tools for managing content, such as muting, blocking, and reporting.

3. Engage with Members:

Build community and camaraderie by actively engaging with members. Respond to their tweets, acknowledge their contributions, and address any concerns promptly.

How To: Bring up new topics of discussions and encourage positive interactions and discussions within the community.

4. Promote Inclusivity and Diversity:

Ensure that the community is inclusive and welcoming to people from diverse backgrounds and perspectives.

How To: Send invites to people with diverse backgrounds and moderate against any form of discrimination, harassment, or hate speech.

5. Address Disputes Professionally:

When conflicts arise, address them professionally and privately if possible. Encourage members to discuss issues through direct messages to avoid public escalation.

How To: Be fair and consistent in your responses to maintain trust within the community.

6. Handle Violations Consistently:

Enforce community guidelines consistently to avoid any perception of bias or favoritism.

How To: Clearly communicate consequences for violations, such as warnings, temporary suspensions, or permanent removal from the community.

Remember that effective community moderation requires a balance between maintaining order and allowing for free expression. Regular communication and engagement with the community are key here, but most importantly, it’s all about being a genuine participant in the process of building a community. 

Be Aware of These Content Guidelines For Twitter Communities

Here are some of the content guidelines of Twitter Communities:

  1. Community posts are public, and can be liked/retweeted/quote tweeted by anyone. However, the comments are limited to community members. 
  2. Anyone can start and manage Communities on Twitter as admins and moderators by filling out a form. 
  3. Community admins oversee communities as moderators, and are responsible for building an enjoyable and informative experience for users. 
  4. Community moderators also play a crucial role in upholding and enforcing community rules.
  5. Community moderators accept invites for users to join the Community. 

Communities Lead to Conversions: Why Your Brands Needs One 

Social media is an essential part of building a brand in 2024 and beyond. As the price of paid ads soars, and organic views plummet, you have no choice but to invest in building a community of people who are interested in what you have to offer. 

More than marketing, Twitter Community fosters genuine connection through the means of education, entertainment, and belonging. 

For more, check out our guide on Mastering Twitter for Business

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