Events & Field Marketing
Identify and nurture leads from events to maximize ROI
Run pre-event and post-event campaigns on social media to drive registrations, engage attendees and build relationships to identify leads early, nurture contacts before they’re ready to buy, and drive ROI from events marketing.
Build event-focused prospect lists
- Use AI and keyword search to identify prospects attending relevant events
- Find other ICP contacts in the region where the event is happening
- Identify leads active on LinkedIn and book meetings even before the event
- Monitor accounts that engage with your competitors’ events
Build an extensive pre-event and post-event campaign
- Design a comprehensive 30-day event campaign calendar to maximize registrations
- Drive up engagement with attendees before and after the event
- Use our ready-to-use templates to create posts for everything from webinar announcements and speaker updates to post-event roundups
Tap into employee networks for wider visibility
- Use automations like crossposting, and reposting to improve visibility
- Empower employees to repost, create, repurpose event posts using Social AI Copilot
- Proactively convert engaged audiences into prospective customers
Tailor content to engaged audiences
- Easily identify what attracts engagement and who interacts with your content
- Use this data to tailor additional content to these accounts, and nurture relationships
- Enhance post-event engagement and lead nurturing
Track event ROI precisely with advanced social attribution
- Measure and optimize your event marketing strategies with granular data
- Use tags to categorize and track event-related social posts
Achieve better outcomes from your social media efforts
