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Highperformr AI vs Clay

Clay is a powerful data enrichment platform, but you’re left wiring up vendors, workflows, and outreach tools. Highperformr AI skips the setup — AI agents handle research, messaging, and personalized social outreach without Zapier, n8n or other tools

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Don’t just build workflows. Drive outcomes.

Skip the setup — no Zapier, no enrichment hacks, just verified data, real-time signals, and outreach that runs natively. Here are five reasons why GTM and RevOps teams are making the move to Highperformr AI.

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How Highperformr AI simplifies GTM

Highperformr AI vs Clay: A use case comparison

250 Million

Contacts

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20 Million

Companies

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100+

Configurable ICP signals

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60+

Integration

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SWITCH TO HIGHPERFORMR AI

Long story short,

Clay is a solid platform, but you'll still need extra tools, enrichment vendors, signal providers, and often a services partner — at additional cost. Highperformr AI brings it all together: live enrichment, competitor tracking, buying signals, job change alerts, CRM automation, and applied AI. Here's a quick breakdown.

CAPABILITY

highperformr

Validates data using multiple sources

Uses AI and validation to choose the best data before outreach.

Relies only on one vendor or pre-integrated third parties.
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Tracks competitor engagement

Flags when ICPs engage with competitors or mention them on social.

Doesn’t track competitor engagement

Detects intent from web and social

Captures web and social intent signals natively in real time.

In beta. Based on delayed, snapshot-based signals - not live data.

Integrates with CRM and automates

Natively syncs with CRMs and auto-routes enriched leads.

Supports CRM integrations.
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Delivers higher ROI

Transparent pricing with built-in enrichment and automation.

Requires multiple tools and external databases. Native enrichment can cost ~5x more.

Enriches in real time

Enriches both people and companies in real time using a live enrichment waterfall.

Uses 3–6 month-old snapshot data - contact and company data aren’t updated live.

Sends job change alerts

Alerts you when buyers switch jobs and auto-routes them into workflows.

In beta. Not live - based on old data and manual configuration.

Works out of the box

Fully self-serve and ready to use without external services.

Requires a partner to set up data flows and additional tools for enrichment and activation.

Uses native AI across workflows

Applied AI powers enrichment, prioritization, and automation across Highperformr.

Limited. Basic AI features, not applied across the full workflow.

Clean and intuitive UI/UX

Simple and focused UI designed for GTM workflows. No fluff, no distractions.

Cluttered and technical for first-time users. Takes effort to onboard and navigate.

START BUILDING YOUR GTM ENGINE

Money matters.

So does how you spend it on GTM.

Highperformr AI skips the subscriptions and bundles what actually matters.

Plans start at just $100/month. One lifetime payment unlocks everything you need: enrichment, signals, outreach automation, and native integrations - no hidden tools, no extra licenses. Whether you're a startup looking to scale quickly or an enterprise optimizing SDR workflows, you're not locked into monthly payments just to test.

START FREE WITH $100 PLAN

Clay's looks flexible on the surface, but real usage gets expensive.

You pay $134-$720/month (billed annually), plus the cost of external data providers, enrichment APls, sequencing tools, and implementation partners. The credits are unpredictable, and if enrichment fails, you've already paid. It's modular-but that also means fragmented, expensive, and hard to scale without support.

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