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Twitter Marketing
Published Date:
February 25, 2024

How to Make a Great Twitter Thread: Step-by-Step Guide

X (formerly Twitter) is a great platform to catch up on the world’s happenings through news, opinions, or even memes! If you regularly scroll on Twitter, you will see several users dishing out advice, sharing their learnings, narrating their experiences, or sharing information in a series of tweets. These are called Twitter Threads - a great way to expand on a topic or idea that can't fit into a single tweet. 

Twitter threads are a great way to build and enhance engagement if you want to grow on the platform. A study finds Twitter threads receive 63% more impressions on average. And if you are clueless about how to make threads on Twitter, we give you a step-by-step guide to create a Twitter thread and share some tips to help you make the most of this feature.

Understanding Twitter Threads

What is a Twitter Thread?

Twitter threads, also known as tweetstorms, are a series of connected tweets posted by one person. It allows you to expand on a topic and tell engaging stories on Twitter. Threads allow you to go beyond the 280-character limit by telling a story in a series of tweets.

To create a thread, you start with a tweet and then reply to your own tweet with another tweet, and so on. Twitter users see "Show this thread" under every tweet in the series, making it easy to follow along and read the entire thread.

Twitter threads are a powerful way to share your thoughts and ideas with your followers. They allow you to go into more detail than a single tweet and create a narrative that can engage your audience. It's also a great way to share a step-by-step guide, a list of tips, or a story that wouldn't fit in a single tweet.

Now that you understand what a Twitter thread is, let's move on to how you can create one.

Steps to Post a Twitter Thread

Here are the steps to post a Twitter thread:

Step 1: Compose your first tweet

To create a Twitter thread, start by composing your first tweet. This tweet will be the first in your thread and should introduce the topic you will be discussing. Keep in mind that the first tweet should be attention-grabbing and engaging.

Step 2: Add your following tweet

Once you have composed your first tweet, add your second tweet. To do this, click the "Compose" icon in the toolbar below the compose window. This will open a new tweet window where you can add your second tweet.

Step 3: Complete the rest of your tweets

Continue adding tweets to your thread until you have covered all the points you want to make. Remember to keep your tweets concise and to the point. You can use images, videos, and GIFs to make your thread more engaging.

Step 4: Publish Your Twitter Thread

Once you have completed your Twitter thread, click on the "Tweet" button in the upper right-hand corner of the screen. Your entire thread will be published as a single thread, with each tweet in the thread numbered in sequence.

Step 5: Keep adding more tweets later

If you want to add more tweets to your thread later, click on the "Add another Tweet" button at the bottom of your last tweet. This allows you to continue your thread and keep your followers engaged.

Creating a Twitter thread is a simple process that can help you engage with your followers and expand on a topic. By following these steps, you can create a successful Twitter thread to keep your followers engaged and interested.

Tips for Writing Great Twitter Threads

If you want to create a Twitter thread that will engage your followers and attract new ones, you must ensure it's well-written and thought out. Here are some tips to help you write great Twitter threads:

Grab Reader's Attention With First Tweet

The first tweet or the introduction of the topic of your thread is the most important. It should make people want to read more. Make sure it's interesting and engaging, and that it clearly sets up the topic of your thread. You could use a provocative statement, ask a question, or share a surprising fact.

Add Value To Your Information

Your Twitter thread should offer value to your followers. Ensure that each tweet in your thread provides new and interesting information that your followers will find useful. You could share tips, insights, or advice related to your subject. 

Try Storytelling

People love stories, so try to incorporate storytelling into your Twitter thread. Share personal anecdotes or case studies that illustrate your point. This will make your thread more relatable and engaging.

Make it Unique and Shareable

As many as 500 million tweets are posted every day! To stand out in a sea of tweets, your Twitter thread needs to be unique and shareable. Try to offer a fresh perspective on a topic or share interesting information that your followers won't find anywhere else. And make sure your thread is easy to share by including a call to action in each tweet.

Keep Trying New Formats

Don't be afraid to experiment with different formats for your Twitter threads. You could use images or videos to illustrate your points or create a more conversational thread. Keep trying new things until you find a format that works for you.

Monitor Replies

When you create a Twitter thread, monitoring replies and responding to any questions or comments your followers leave is important. This will help you build relationships with your followers and show them you value their input.

Encouraging Retweets and Likes

Finally, if you want your Twitter thread to succeed, you must encourage retweets and likes. Make sure your thread is easy to share by including a call to action in each tweet, and use hashtags to help your thread get discovered by new followers.

Examples of a Great Twitter Thread

Now that you know how to create a Twitter thread, let's take a look at some examples of great threads to inspire you.

1. Thread by @MindPsychology

Topic: A moral story about life

Thread Summary: This thread is an excellent example of grabbing readers' attention with a hook and using media elements. 

The next series of tweets also uses the visual element of an image with text rather than simply writing it. 

2. Thread by @FitFounder

Topic: Exercise routines for those who sit at a desk all day. 

Thread Summary: This thread is to-the-point, explanatory and addresses a very common concern. It also adds video elements to ensure people know exactly how to do a certain exercise. 

3. Thread by @michael_hoerger

Topic: Psychological defense mechanisms to downplay the risk of COVID.

Thread Summary: This thread is an excellent example of using Twitter to share information and engage with your followers. The thread by this clinical psychologist starts with a statement and then provides detailed information with examples of related publications to justify his findings.

Because the topic is so interesting and relatable to current times, you can also observe the engagement it receives. 

By studying these examples, you can better understand how to create a Twitter thread that engages your audience and conveys your message effectively.

Monitoring Twitter Thread Performance

As mentioned earlier, Twitter threads bring in more engagement. But you must know how to monitor its performance to see how well it's resonating with your audience. Here are a few ways to do that:

Using Twitter Analytics

Twitter Analytics is a free tool that provides insights into your Twitter account's performance. You can use it to track the engagement of your Twitter thread, including the number of impressions, clicks, and retweets.

To access Twitter Analytics, go to your Twitter profile page and click on the "More" tab. Then, select "Analytics" from the drop-down menu. From there, you can navigate to the "Tweets" section to see the performance of your Twitter thread.

Learning from Engagement Metrics and Free Software Tools 

Engagement metrics can provide valuable insights into how your Twitter thread is performing. You can analyze the overall impressions with clicks, retweets and likes on your tweets. 

To simplify this, you can rely on third-party social media management software like Highperformr. It uses AI technology to amplify your social engagement. The AI X (Twitter) Thread Generator can help you craft engaging Twitter threads based on your topic. You can choose your conversational tone, whether you want to add hashtags or emojis, and it will generate the perfect Twitter thread.

From attention-grabbing captions to auto-scheduling your Twitter threads, you have access to an array of free tools. 


Conclusion

Remember, a Twitter thread is an excellent way to share longer-form content with your followers, tell a story, or provide a tutorial. Keep your tweets concise, use visuals and hashtags to make your thread more engaging, and be sure to promote it across your other social media channels.

So go ahead, give it a try and see how your audience responds! For best results, check out Highperformr. 

Frequently asked questions

What is the maximum number of tweets allowed in a Twitter thread as of 2023?
What is the process for connecting multiple Twitter threads into one?
In what ways do Twitter threads differ from regular tweets?
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