As someone trying to elevate your brand's social media presence, you've likely experienced firsthand how time-consuming it can be.
Between crafting compelling posts, managing multiple platforms, engaging with followers, and analyzing performance data, social media management can quickly become a full-time endeavor.
Imagine if you could simplify this process without compromising its effectiveness. Sounds like a dream, right?
That's exactly what a social media management tool can do for you.
But with an ever-growing array of available tools, how do you find the perfect fit for your unique business needs and goals? That's where our guide comes in.
In this article, we've done the heavy lifting for you and narrowed it down to the 20 best social media management tools for businesses in 2024.
Let's get started.
What Is a Social Media Management Tool?
A Social Media Management Tool is a software that helps in curating, scheduling, and monitoring content across various social media platforms. These tools are designed to streamline efforts in creating and analyzing posts for businesses while ensuring engagement with the target audience.
Key features usually include content curation, post scheduling, social listening for monitoring trends and audience sentiment, detailed analytics for performance review, and often team collaboration capabilities.
Using such tools, businesses can boost their online presence and stay on top of real-time engagements—which allows them to assess what is working for the strategy.
The 20 Best Social Media Management Tools
Here are the 20 best social media management tools you can use in 2024.
Highperformr, a Social CRM platform, leverages advanced artificial intelligence capabilities to enhance social engagement and facilitate brand growth. This platform is designed to cater to entrepreneurs, creators, and businesses, providing innovative solutions to establish and increase their social presence.
Highperformr offers numerous features, including:
- AI Coach: Highperformr's AI coach works to refine and develop your content ideas, shaping them to align seamlessly with your unique brand tone.
- Content Creation Tools: These inbuilt tools facilitate brainstorming and effortlessly generating remarkable content ideas.
- Analytics: This aspect transcends beyond numbers towards providing actionable insights. Highperformr's analytics are designed to guide your progression towards a more potent and significant online presence based on trends instead of just raw data.
- Scheduling Automation: Highperformr also allows you to schedule content for months, eliminating the stress of manual posting and ensuring your valuable audience views your content at optimal times.
- Safe Social Engagement: Highperformr guides you on secure online interaction strategies, indicating who to engage with and who to avoid.
- Thread Creation Tools: With these, you can maintain the relevance and seamless flow of your message, enabling you to focus more on expressing your thoughts.
Pricing: $18/month. Ideal for professionals and businesses seeking to streamline their Twitter activity with tools that provide advanced publishing, analytics, and engagement capabilities.
This platform, which focuses on amplifying your social engagement and boosting your growth, presents immense potential for turning your content into the hero of your social media strategy.
Buffer is a highly regarded social media management tool, enabling businesses to schedule posts, evaluate their performance, and administer all their social accounts in one place.
Key features of Buffer include:
- Streamlined Scheduling: Buffer allows you to plan and schedule your content across various platforms in advance.
- Performance Analytics: Buffer provides detailed performance reports, enabling you to understand which content resonates best with your audience.
- Multi-account Management: Manage multiple social media accounts for different platforms from a single, unified dashboard with Buffer.
Buffer offers various plans as per the needs of businesses:
- Free Plan: Always $0, up to 3 channels, and allows for ten scheduled posts per channel simultaneously.
- Paid Plan: Starts at $6/month per channel, and allows for 2000 scheduled posts per channel at one time.
Buffer supports various social media networks, including Instagram (Creator or Business accounts), TikTok (Business profiles required), Facebook (Pages and Groups), Twitter (Profiles), and more for scheduling.
Hootsuite is a reputable social media management platform that helps businesses manage and schedule posts across multiple social media profiles in a centralized location. Its standout features include tracking social conversations, monitoring analytics, and managing your social media accounts in a single dashboard.
Additionally, it offers higher-end security, extensive app integrations, premium support, and team training, providing an all-inclusive solution for your social media management needs.
Ideal for individuals or small businesses who want to manage their social presence efficiently. Starting at $99 per month for 1 user, you can manage 10 social accounts and enjoy unlimited scheduling.
A 30-day free trial is available, allowing potential users to explore the features before committing to a specific plan.
4. Sprout Social
Sprout Social is a comprehensive social media management platform that allows businesses to manage their social media presence effectively. The platform enables users to publish and schedule posts, monitor social conversations, analyze performance, and manage all social accounts from a centralized dashboard.
One of the unique values of Sprout Social is its strong emphasis on powerful analytics and reporting features that can help businesses drive their social media strategy.
Sprout Social starts at $249 per month; it includes support for 5 social profiles, publishing, scheduling, monitoring tools, and iOS and Android mobile apps. Additional users are priced at $199/mo per user.
Sprout Social also offers a 30-day free trial to experience its full range of capabilities before committing to a plan. Please note that the prices given are per user/month.
5. Agora Pulse
Agora Pulse is a user-friendly social media management platform that enables businesses to manage all their messages in one place. It provides functionalities, including a shared calendar, labels for organizing content, basic social media ROI reports, and advanced spam management tools.
A unique feature is its automated inbox assistant, making Agora Pulse a go-to solution for managing high-volume social traffic.
Agora Pulse pricing starts at $99 per month, making it an accessible solution for businesses looking for a robust social media management tool. Each plan brings more features and capabilities, growing with your business needs.
Sendible is a powerful social media management tool for agencies, freelancers, and businesses to manage and schedule posts across multiple social media platforms effectively.
With Sendible, users can create tailored content for each platform, visually plan their content calendar, and monitor analytics for data-driven strategies. The platform also supports seamless integration with various content sources and offers collaboration features that cater to teams.
Sendible offers a range of pricing options starting at $29 per month for one user and 12 social profiles. As your business and social media management needs grow, you can upgrade to higher-tier plans with additional features and capabilities. Each plan is designed to cater to different scales of operation, making it easy for businesses to find a suitable plan for their needs.
eClincher is a feature-rich and user-friendly social media management platform that helps businesses streamline their social media activities. With eClincher, users can efficiently manage and schedule posts, monitor social conversations, engage their audience with AI-powered suggestions, and collaborate with team members.
The platform offers in-depth analytics and reporting to help you make data-driven decisions and drive your social media campaigns.
eClincher offers various pricing plans starting at $65 per month for individuals and micro-businesses. As your social media management requirements grow, you can opt for higher-tier plans that include more features and capabilities, making it easy for businesses to find the right plan according to their needs.
SocialPilot is a cost-effective social media marketing and scheduling tool for teams and agencies. Users can manage social media, schedule social media posts, improve engagement, and analyze the results.
The platform allows client management and enables teams to collaborate and discuss social strategies. SocialPilot's white-label solution makes it suitable for agencies that want to use their branding.
SocialPilot's pricing begins at $25.50 per month, which gives access to 10 social media accounts under the "Professional" plan. They offer higher-tier plans such as "Small Team" and "Agency" to cater to more extensive needs, which include additional features like more social media accounts, multiple users, client approval processes, a content library, and white-label capabilities.
CoSchedule is a comprehensive social media, content marketing, and work management platform for marketing professionals, teams, and agencies. It provides a drag-and-drop content calendar for easy content management and scheduling.
With the platform, users can connect to social profiles, use project intake request forms, and employ single sign-on (SSO) for security. Moreover, users receive support and training for calendar setup and onboarding.
CoSchedule offers several pricing plans, based on the specific needs of individuals or teams. It starts at $19 USD Per User/Month. It also has free plans that help you get started with the service but do not include all the features. If you want to use CoSchedule for free, you can use the free version of the WordPress plugin or try out their 30-day trial.
MavSocial is a robust social media management platform with features like a visual campaign calendar, dynamic content tags, bulk uploading, an integrated image editor, social inbox, and more. Users can effectively manage their posts, engage with audiences, analyze customer sentiments, and monitor industry trends.
The platform is mainly known for its comprehensive digital asset library, which allows easy storage, organization, and management of images and videos. Additionally, users can create and manage ad campaigns across various social media platforms.
MavSocial is a robust social media management platform with various features, making it easy for users to manage posts, analyze customer sentiments, and monitor industry trends. The platform offers multiple pricing plans tailored to suit different business sizes and needs. MavSocial's pricing starts at $19 monthly for the Pro plan, ideal for small businesses and professionals.
Crowdfire is a powerful social media management and content curation platform designed to help users optimize their social media strategy, grow their online presence, and streamline content posting across various social media platforms.
With Crowdfire, you can easily schedule posts, discover content tailored to your audience, track analytics, and manage your social media accounts. The platform is ideal for entrepreneurs, small businesses, agencies, and content creators looking to effectively engage with their audience and expand their reach.
Crowdfire offers multiple pricing plans tailored to suit different needs and budgets. The pricing starts at $7.48 per month for the "Plus" plan, which is designed for solo-preneurs and small businesses. Additional plans with more advanced features are also available.
SocialBee is a social media management tool allowing users to efficiently schedule, curate, and customize content for various platforms. The platform offers several features, including importing RSS feeds, tailoring posts for each profile, creating post variations, utilizing a built-in hashtag manager, and more.
With SocialBee, users can also recycle content, set expiration dates for content, and edit images using the built-in editor.
SocialBee offers multiple pricing plans based on user requirements. The pricing starts at $29 per month for the "Bootstrap" plan, designed for startups and small businesses.
13. Post Planner
Post Planner is a social media engagement platform that focuses on helping businesses schedule, manage, and measure the performance of their social media posts.
With Post Planner, users can boost their social media engagement with top-performing content that the platform recommends and improved publishing capabilities. It offers a variety of features for content discovery, scheduling, automated publishing, and performance reviews.
Post Planner offers several pricing plans with a variety of features. The pricing for Post Planner starts at $3 per month for the "Starter" plan, making it an affordable choice for individuals or startups entering the social media space. It also has a free plan for those who want to try out the platform before deciding whether or not to purchase a subscription.
Later is a social media scheduling and optimization platform intended to make planning and scheduling posts simpler and more effective. Later allows users to visually plan and schedule their social media posts across various platforms, including Instagram, Facebook, Twitter, Pinterest, and more.
The platform is particularly praised for its visual content calendar and Instagram marketing features. Key features include auto-publishing, visual planning, detailed analytics, and more.
The pricing for Later starts at $16.67 per month for the "Starter" plan when billed annually. This plan is recommended for individuals who want to enhance their social media presence. Additional plans for teams and growing brands are also available with more advanced features.
15. Zoho Social
Zoho Social is a robust social media management tool designed to help businesses grow their presence on social media.
The platform offers features such as scheduling and publishing posts, monitoring your brand's performance, collaborating with your team, and engaging with your audience across major social media channels such as Facebook, Instagram, Twitter, LinkedIn, Google My Business listings, Pinterest, and more. Some key features include a media library, RSS feeds, repeat posting options, and a monitoring dashboard.
Zoho Social also integrates with other Zoho solutions like CRM and Desk, providing a more integrated customer management solution. You can also use additional features like a custom video thumbnail, content targeting, UTM parameters, and lead ads for Facebook LinkedIn through add-ons.
Zoho Social pricing is primarily based on the number of brands and team members. The cost for one brand (which includes 10 channels) is $19.50 per Brand per month, billed annually. The cost per team member is $10 per month, billed annually.
Sprinklr is an extensive customer experience management platform that helps enterprises manage and enhance customer interactions across various digital touchpoints. With Sprinklr, you can proactively manage your customer service solution across email, voice, social media, and review sites. Their features include omnichannel routing, an integrated unified desktop, AI chatbots, voicebots, and many other customer service tools.
Sprinklr is powerful for varied industries, including technology, CPG, Financial Services, Retail, Travel, and Hospitality, helping them to effectively track store performance, build great products, and ensure seamless customer experience across channels.
Sprinklr offers an "Advanced Self-service" plan at $249 per seat/month billed annually. This plan is ideal for growing teams looking to enhance their customer service.
This plan includes various features such as omnichannel inbox, access to 15 channels including email, voice, social media, review sites and more.
Oktopost is a comprehensive B2B social media management platform designed for enterprise companies. It allows you to manage, monitor, and measure all of your social media activities.
This platform is powerful for lead generation, social selling, and social media management. Oktopost enables businesses to track social conversations, run social marketing campaigns, and demonstrate their ROI on social media. Notable features include social publishing, listening, analytics, and advocacy.
As per the Oktopost pricing page, they offer tailor-made plans according to the user's specific needs and requirements; hence, a standardized price is not provided. You have to request a demo to discuss your organization's needs and get a customized plan.
Brandwatch is a high-powered consumer intelligence suite incorporating various social media and analytic solutions.
This platform provides tools for researchers, analysts, and social media managers to understand and analyze consumer data, monitor brand performance, and handle social media management.
Brandwatch's pricing is custom and varies based on the specific requirements of your business. Due to the custom nature of their pricing plans, the starting price isn't directly provided on their website.
HubSpot is a robust inbound marketing, sales, and customer service platform that aims to assist businesses to grow organically. The platform offers a variety of tools, including email marketing, landing pages, SEO, social media, blogging, content management, marketing automation, analytics, and more.
The HubSpot Marketing Hub focuses explicitly on marketing automation and analytics tools, enabling businesses to efficiently run and evaluate marketing campaigns, generate leads, and convert them into customers.
HubSpot boasts features like email automation, customizable web analytics, conversational bots, mobile optimization, product library, advanced SEO recommendations, social media management, multiple currencies support, A/B testing, campaign management, Salesforce integration, and much more.
HubSpot's pricing varies between tiers and specific requirements of your business. For the Marketing Hub specifically, HubSpot offers three tiers: Starter, Professional, and Enterprise. It starts at $890/month.
Khoros is a comprehensive digital customer engagement platform for social marketing, online communities, and social customer service. Khoros helps brands to communicate with customers across social media, messaging, and online community channels. More than 2,000 brands use Khoros to power their engagements including Samsung, GM, Microsoft, and more.
Khoros covers social media marketing, digital care, and community discussions. This engagement is designed to nurture a stronger relationship with customers, and ultimately, create customer advocates.
As for Khoros Pricing, it's not explicitly listed on their website or easily accessible online. It seems their pricing is custom, depending on your business's specific needs and requirements. Thus, more pricing information can be achieved by contacting their sales team or requesting a demo.
Benefits of Social Media Management Tools
Social media management tools provide a variety of benefits that streamline businesses' online strategies and foster efficient content management. Key advantages of these tools are
1. Time and effort savings
Manage multiple social media accounts from one central dashboard, allowing for easier content creation, scheduling, and posting across different platforms without repetitive manual tasks.
2. Improved organization
Features like post scheduling, drafts, and content libraries help in organizing content and maintaining a consistent posting schedule while avoiding clutter or missed posts.
3. Consistent branding
Streamline content creation with the option to create templates, which ensures consistent tone and appearance across multiple posts and platforms.
4. Enhanced engagement
Monitor and respond to comments, mentions, and messages on all platforms from a single location, leading to prompt replies and better overall audience interaction.
5. Social listening
Track competitors, monitor hashtags and mentions while gaining valuable insights on audience preferences and industry trends, thereby refining social media strategies.
6. Performance analysis
Assess reach, engagement, conversions, and other metrics through built-in analytics to improve content over time and achieve better results.
7. Team collaboration
Facilitate workflow and improve communication by assigning tasks, sharing content, and managing approvals seamlessly among team members.
8. Crisis management
Quickly identify and address potential issues like negative comments, PR crises, or emerging trends that might impact your brand by utilizing real-time social listening and monitoring features.
Features of Social Media Management Tools
You have to be aware of the features that are important to you. Here are some of the most essential features:
1. Dashboard and Reports
This feature supplies a user-friendly interface where users can oversee all their social media activities. It displays key performance indicators, analytics, campaign progress, etc., and the insights can be generated into detailed reports. This feature helps track social media effectiveness and aids in strategizing future campaigns.
2. Scheduling Posts
This ideal feature allows users to plan and schedule their social media posts across different platforms in advance. It helps maintain a consistent online presence, as users can set posts to go online during optimal engagement hours even if they are unable to post at those times themselves manually.
3. Team Collaboration
Team collaboration features are crucial in a social media management tool, especially for larger teams. They enable multiple team members to work together on social media strategies, campaigns, and content. It often includes functions like task allocation, joint content creation, approval workflows, and more.
4. Profiles and Pages Integration
This feature allows users to manage multiple social media profiles and pages from a single platform. It eliminates the need to log in to each platform individually and streamlines the management of all social content.
5. Listening and Monitoring
These features allow businesses to monitor mentions of their brand across various social media platforms and the internet more generally. This can include mentions of the brand name itself and specific products, key personnel, or even competitors. Social listening lets businesses track customer sentiment and feedback, respond swiftly to comments, and gauge overall brand health.
Each feature makes social media management tools an effective and efficient solution for managing a brand's online presence and public perception. The specific mix of these features offered and how they are implemented can vary from tool to tool.
In conclusion, selecting the right social media management tool from the numerous options available depends on your unique business needs. Consider platform support, usability, scalability, budget, and integrations with existing tools to make an informed choice. Ultimately, the right choice maximizes efficiency and suits your operations while aligning with your growth aspirations.
With the right social media management tool, you can build and grow your brand, increase awareness and engagement, improve customer service and support, and drive sales. The key is finding the tool that meets your specific needs at a price that makes sense for your business.