As a social media marketer, you are always searching for tools and resources that can save time, maximize efficiency and generate an ROI you’re proud of.
However, maintaining a social media presence across so many platforms and posting unique content everywhere is challenging. For small and big teams, the mountain isn’t just creating and compiling content but also being consistent and ensuring that your efforts are geared in the right direction.
You need an AI-first, next-gen social media scheduling tool to have a hassle-free and effortless omnipresence across channels. And we have just the right list of options for you! Let’s dive in.
What is a Social Media Scheduling Tool?
A social media scheduling tool allows you to post content across all platforms at a designated time. From linking media to writing engaging captions and tracking the insights and analytics for each post - having the right social media scheduling tool makes social media management easier, while saving precious time.
As a business, you are well aware that maintaining a robust social media presence isn’t just a boutique activity anymore. It’s no longer limited to posting holiday greetings or Black Friday deals once every year either — but an everyday commitment.
Here’s why:
An average consumer spends 2 hours and 24 minutes daily on social media apps. With paid advertising becoming an increasingly unaffordable way of promoting the business online—social media is your best bet in expanding your internet reach.
What are the benefits of using social media scheduling tools?
If you’re managing more than one social media account to grow your business online, you know the struggle of jumping from platform to platform and customizing each post. But when you have a social media scheduling tool, you can ease the process from one dashboard.
Here are the benefits of having a scheduling tool:
- Content Planning and Strategy: Having a scheduling tool allows for better content planning. You can map out your content strategy weeks or months in advance, giving you a clearer picture of what your social media campaign will look like and allowing for adjustments as needed.
- Streamlines Collaboration: These tools can automate approval workflows and review processes enabling quality checks before content goes live.
- Optimal Posting Time: These tools have analytics and reporting capabilities to identify optimal posting times for maximum audience engagement.
- Simplifies Cross-Platform Management: With the ability to manage multiple social media platforms from a single interface, these tools simplify the process of maintaining a cohesive online presence across various networks.
- Avoiding Burnout: Scheduling tools can help prevent burnout by allowing for a more manageable workflow and giving social media managers more control over their time and content.
What To Look For In a Social Media Scheduling Tool?
The need for companies to pursue social media marketing and reach audiences is undeniable. To this end, we want to help you choose the right tool for your business.
There are hundreds of social media management tools available in a range of price points. Your best bet is to narrow the list based on features that serve your specific needs and budget. For instance, if you want a simple scheduling tool to give you uninterrupted focus on more important aspects of your job, a tool like Later, Buffer can help. However, if social media serves a larger strategic purpose and is a vehicle for personal branding, employee advocacy, content marketing, then a tool packed with AI-capabilities, like Highperformr is a better fit.
However, here are some must-have features, regardless of your business goals:
1. Platform Integrations
The first thing to look for is the primary platforms you want to post on and the tool’s individual compatibility with each platform.
Facebook, TikTok, Instagram, Twitter, LinkedIn, YouTube, Pinterest, etc., are some leading platforms that require regular updates.
✅ What to look for: A tool supporting all your primary social platforms.
Related Post: Try out AI X (Twitter) Tweet Generator for free
2. Multi-Profile Support
You might need to work for and schedule content for multiple social media accounts simultaneously if you're an agency serving multiple clients.
This means the scheduling tool mustn't have a limit on the number of social media accounts that you can connect with one account.
✅ What to look for: A scheduler that enables you to add unlimited users to your account and schedule unlimited posts.
3. Bulk Scheduling
If you're all about maximizing productivity, the time-saving aspect of bulk scheduling is a must-have. This efficient feature allows you to schedule content in just a few minutes, freeing up your time for other vital tasks.
✅ What to look for: A social media scheduling tool that not only supports bulk publishing but also does it in a way that genuinely saves you time.
4. Queueing and Rescheduling
The goal isn't just scheduling content at a particular moment but establishing a continuous flow of valuable social media posts.
✅ What to look for: A scheduling tool that provides the flexibility to create content queues and easily republish or reschedule social media posts according to your strategic needs.
5. Labeling Systems
Labeling systems play a pivotal role in keeping your company's content calendar organized, and it's essential to seamlessly integrate this organizational structure into your scheduling tool.
✅ What to look for: A scheduling tool that establishes a labeling system, enabling you to organize your social media calendar efficiently and align it with your content strategy.
6. Approval Workflows
For marketing teams, collaboration is key, and often, you rely on the contributions of your colleagues. There might be instances where you need their insights on your copy or require their approval before scheduling a post.
✅ What to look for: A social media scheduling tool that allows you to assign items to team members or establish approval workflows, streamlining the social media scheduling process and enhancing collaboration within your team.
7. Analytics and Reporting
As a social media manager, your role extends beyond just scheduling social media posts; it involves monitoring and analyzing social media performance to gauge progress toward your goals.
✅ What to look for: A social media scheduling tool that handles social media post scheduling and provides robust analytics capabilities, empowering you to track performance effectively and generate insightful reports.
11 Best Social Media Scheduling Tools
There’s a tool on this list for everyone in all capacities. Keep scrolling to see if you find the one that fits the bill for your needs:
1. Highperformr
Highperformr’s social AI and scheduling automation enables you to turn your Linkedin and Twitter accounts into powerful growth engines. Highperformr’s scheduling capabilities include features such as bulk scheduling, delay twitter threads, auto-posting, etc. Highperformr also helps you add unlimited members onto the platform to collaborate on content creation. You can also implement and enhance your employee advocacy programs using Highperformr’s Social AI to create and schedule a consistent stream of branded content at scale.
Pricing:
- Free for one social media account
- Pro $17/month for 2 social media accounts
- Team $97/month for 25 social media accounts and unlimited users
Key Features
Bulk scheduling and publishing: Create content using Social AI and post it at the best possible times. Automations such as reposting, thread delays and cross posting can help you automate scheduling on Linkedin and X, helping you post content consistently.
Automate tweet posting: Put your twitter on autopilot by simply turning on the “auto post on X” feature on Highperformr.
Schedule reposting: Schedule reposting on X and Linkedin using Highperformr’s automation to ensure your content reaches audiences who are active during different times of the day.
Automate thread delays: You can also delay the frequency at which two threads are posted. This feature simplifies the process of creating and timing a series of connected tweets.
Analytics and insights: Highperformr provides advanced analytics that illustrates users' social media performance using more than just numbers. It offers daily, weekly, and monthly metrics tailored to the user's objectives. Its analytics are designed to guide users towards a more robust and influential online presence.
AI-Powered content creation: Users can train Highperformr’s AI with their news websites, blogs, reddit threads to mine trends, helpful ideas and auto generate tweets and Linkedin posts. Users can also offer links to their favorite posts from Twitter and Linkedin for the AI to create content, adopting the writing style based on these posts.
Approval workflow automation: Add unlimited users on the platform and automate approval workflows such as adding comments from team members, requesting approvals, approving changes, etc.
2. Buffer
Buffer, a pioneer in social media scheduling, packs features for scheduling, analytics, and audience management functionalities. It suits individuals and professionals seeking features beyond merely scheduling social media posts.
You can ideate, create, and schedule directly from the app without jumping from one app to another. Along with other features, Buffer offers an exclusive Shopify plugin that tells you the real-time of your posts on your store.
Key Features:
Scheduling Flexibility: Buffer allows you to set precise dates and times for your posts to go live. This means you can plan your content weeks and space out your posts according to your strategy without being online to post in real time.
Queue System: One of the standout features is Buffer's queue system. Instead of setting a specific date and time for every post, you can simply add your posts to a queue. Buffer then automatically schedules them based on predefined time slots you've selected for maximum engagement.
Tailoring content: When scheduling posts, Buffer lets you customize each post. You can add text, incorporate hashtags for broader reach, attach images or videos to make them more engaging, and even preview how each post will look once posted.
Bulk Scheduling: For those looking to save time, Buffer provides an option to schedule multiple posts at once. This feature is handy for campaigns or when you have a lot of content that needs to go out at different times.
3. Hootsuite
Hootsuite is hailed as a versatile tool because it offers scheduling posts, managing possible social media posts, and even managing inboxes.
Key Features:
Advanced Scheduling Options: Hootsuite allows you to schedule at specific times and dates. Alternatively, you can leave it up to Hootsuite's AutoSchedule feature, which determines the optimal posting times for maximum engagement.
Content Calendar: The platform's interactive content calendar allows for visual management of your scheduled content. You can view all your planned posts at a glance, make adjustments, reschedule, or delete posts directly from the calendar, offering a clear overview of your activity over time.
Bulk Scheduling: A simple CSV file allows you to upload and schedule hundreds of posts at once. This is ideal for launching campaigns or maintaining a consistent presence without daily manual scheduling.
Post Customization: When scheduling a post via Hootsuite, you can customize each post with text, images, links, or videos. Hootsuite also allows you to tag other accounts and add location tags to increase the visibility and engagement of your posts.
Streamlined Collaboration: Hootsuite offers team collaboration tools, allowing multiple users to manage scheduling. You can assign post-creation tasks, review drafts, and approve content, ensuring a cohesive and consistent approach to your social media strategy.
Performance Tracking: After posting your posts, Hootsuite’s social media analytics tools let you track their performance. You can see engagement metrics like likes and replies, helping you understand what content resonates with your audience.
4. Sprout Social
Sprout Social shines with its ease-of-use and comprehensive feature set , designed to maximize engagement.
Key Features:
Intuitive Scheduling: Sprout Social encourages planning with a user-friendly interface that allows you to schedule your posts for future dates and times. This can be done individually for specific moments of importance or in bulk to maintain your social media accounts.
Virality Optimization: A key feature is the Virality Optimization tool, which suggests optimal posting times based on when your audience is most active and engaged. It also allows bulk scheduling.
Content Calendar: The platform provides a comprehensive content calendar, giving you a bird's eye view of your scheduled activity. From this calendar, you can easily manage, edit, and rearrange your posts, seamlessly organizing your content strategy and ensuring consistent engagement.
Asset Management: Sprout Social's built-in asset library allows you to store and manage images, videos, and text snippets. This makes creating and scheduling rich, engaging posts easier without having to source your media each time, ensuring your content remains vibrant and appealing.
Collaboration Tools: Sprout Social's collaboration features streamline the process for teams managing an account together.
Engagement and Analytics: Beyond scheduling, Sprout Social offers tools to monitor and analyze the performance of your posts once they're posted. Insights into engagement metrics, audience growth, and content performance help inform your future social media strategies, allowing for data-driven decisions.
5. CoSchedule
CoSchedule is a sophisticated marketing and social media management tool designed for marketers who want to coordinate all their projects and tasks from a single place. It integrates with a host of platforms and tools, creating a seamlessly unified workspace.
Key Features:
Scheduling Features: Allows for individual or bulk scheduling posts with a drag-and-drop calendar interface. Users can plan their content for weeks or months and reschedule content effortlessly by moving it to new dates/times directly on the calendar.
Best Time Scheduling: CoSchedule analyzes your account's engagement data to suggest the best times for posting, aiming to increase visibility and engagement for your scheduled posts.
Bulk Upload: This feature supports uploading and scheduling multiple posts simultaneously via a CSV file, streamlining content distribution. It is beneficial for large campaigns or consistent content streams.
Social Templates: This service offers reusable templates for recurring campaigns, reducing the time needed to schedule similar types of posts repeatedly.
Headline Studio: CoSchedule includes a unique feature, Headline Studio, to optimize post headlines for engagement. This helps increase click-through and overall performance of your content.
Analytics: This feature provides engagement analytics for scheduled posts, including essential performance metrics like reposts, likes, and comments, aiding in refining your social media strategy.
Task Assignment: Enables teams to assign post creation and scheduling tasks, facilitating collaboration and ensuring accountability.
6. Later
Later represents the future of social media scheduling tools, with a distinct focus on visual content for most prominent social media platforms. It offers unique features to manage, plan, and schedule social media posts, especially those rich in images and videos across various social media channels.
Key Features:
Visual Content Calendar: The visually oriented calendar is a breeze to use. Simply drag and drop your images or videos onto the calendar, and you'll be on your way to planning visually appealing content with confidence.
Media Library: This library includes a media library for storing and organizing visual assets. Users can tag and categorize images and videos for efficient content management and scheduling.
Auto-Publish: Later supports auto-publishing for Twitter, allowing users to schedule posts with images or videos that go live automatically at the chosen time.
Best Time for Posting: The platform analyzes your account's activity to recommend optimal posting times, aiming to increase engagement by scheduling content when your audience is most active.
Bulk Scheduling: This feature offers bulk scheduling capabilities, enabling users to upload and schedule multiple posts simultaneously, saving content creators and marketers time.
Analytics: Later provides analytics for scheduled posts, offering insights into post performance, engagement rates, and audience growth over time.
7. Zoho Social
Zoho Social is equipped with a suite of scheduling features aimed at improving productivity and effectiveness in managing social media content. Here’s what you can expect:
Key Features:
SmartQ Scheduling: Predicts when your followers will most likely be active, permitting you to schedule posts for maximum engagement.
Calendar View: Offers a content calendar to visualize and organize your planned posts, with drag-and-drop functionality for easy rescheduling.
Bulk Scheduling: Enables the uploading and scheduling of numerous posts at once via a CSV file, facilitating the planning of large volumes of content.
Collaboration: It provides team collaboration options where team members can create, discuss, and schedule posts and set up approval processes.
Brand Monitoring: This tool tracks mentions, hashtags, and keywords, allowing you to engage with your audience or seamlessly insert your posts into trending conversations.
Analytics: Zoho Social includes analytics tools that report on the performance of your posts with metrics such as reach, impressions, likes, and reposts.
Custom qRFC: Besides Zoho's optimization times, users can set their preferred times to schedule posts, providing control over post timing.
8. PostPlanner
PostPlanner focuses on enhancing the efficiency and effectiveness of social media management, including Twitter post-scheduling. It strongly emphasizes content discovery and planning.
Key Features:
Content Discovery: One of its standout features is the content discovery engine, which suggests high-engagement content possibilities for reposting or inspiration, aiming to increase the quality and engagement of your posts.
Recycling of Content: PostPlanner allows you to recycle successful posts, making it easy to republish content that has performed well in the past. Thus, you can maximize the lifespan and reach of your top content.
Scheduling: Offers straightforward scheduling capabilities, enabling users to plan and publish posts at specific dates and times or leverage the software's recommendations for optimal posting times. It will also allow people to tag other accounts.
Bulk Scheduling: Supports scheduling multiple posts at once, streamlining the content planning process, and is especially useful for extensive campaigns or maintaining consistent engagement.
Calendar View: This feature includes a visual content calendar that provides an overview of scheduled and published posts, facilitating easy adjustments and strategic planning.
Performance Rating: The platform rates content based on predicted engagement, helping guide your content strategy toward higher performance on your account.
9. Meet Edgar
MeetEdgar offers a refined approach to scheduling posts, emphasizing content recycling and automation to maximize engagement and maintain a consistent online presence.
Key Features:
Content Recycling: MeetEdgar automatically resurfaces evergreen content, ensuring that your top posts can reach new followers and engage audiences over time without manual reposting.
Category-Based Scheduling: Users can organize posts into categories and schedule these categories to post at specific times, facilitating a balanced and varied content strategy.
Auto-Variations: The platform can generate variations of your posts based on the content of linked articles or blog posts, diversifying your content with minimal effort.
Unlimited Content Library: Offers an unlimited content library where you can store evergreen and time-sensitive posts, providing a vast reservoir of content for automated scheduling.
Performance Analytics: Includes basic analytics for tracking the performance of your posts, giving insights into engagement and reach to inform your content decisions.
Browser Extension: MeetEdgar features a browser extension that allows for effortless content curation and scheduling directly from the web.
10. Planable
Planable is designed for collaboration and streamlined workflow. It offers a comprehensive platform for scheduling posts and team-based planning features.
Key Features:
Real-time Collaboration: Planable's standout feature is its emphasis on collaboration. It allows team members to create, edit, discuss, and approve posts in a shared workspace in real time.
Visual Previews: Unlike many other platforms, Planable provides exact visual previews of how posts will appear once published, ensuring content is precisely as intended before going live.
Multi-level Approval: Supports a multi-level approval process, allowing teams to set up custom workflows that ensure posts are reviewed and approved by the right people before scheduling.
Calendar View: A centralized calendar for scheduling and organizing posts allows users to drag and drop posts for easy rescheduling and obtain a clear overview of the content pipeline.
Bulk Planning: Enables scheduling multiple posts at once, which is particularly useful for large campaigns or maintaining consistent content output.
Version History: Tracks changes made to drafts, providing a version history for each post. This feature is invaluable for teams looking to maintain control over content revisions.
11. SocialBee
SocialBee offers extensive features for scheduling and managing content, focusing on improving productivity and engagement.
Key Features:
Content Categorization: Users can organize posts into various categories, which can then be scheduled separately to ensure a diverse mix of content.
Content Recycling: SocialBee allows you to automatically recycle evergreen posts, keeping your feed active with quality content even when new content is in short supply.
Posting Schedule Customization: Allows users to design a unique posting schedule for each content category, enabling personalized control over when different types of posts are published.
Bulk Import: It supports the bulk import of content via CSV, easing the process of scheduling large volumes of posts at once.
Performance Analytics: This package includes basic performance analytics, which allows you to track the reach and engagement of your posts to inform future content decisions.
Team Collaboration: SocialBee provides team collaboration features that allow multiple users to create, discuss, and manage posts to be scheduled.
How To Use Highperformr AI To Schedule Multiple Posts At Once
To use Highperformr for social media scheduling, specifically tailored for Twitter as per the information available, follow these steps to streamline your content management and enhance your social media strategy:
1. Sign Up for Highperformr
Visit the Highperformr website and sign up for an account. You can start with the free plan to explore the platform's features without any financial commitment. Sign-up can be done using your Google account or by entering your email to receive a link for registration.
2. Connect Your Twitter or Linkedin Account
Once signed up, connect your Twitter account to Highperformr by clicking ‘Connect with X’ (Twitter) or ‘Connect with X’ (Twitter) and authorizing the application. This is a straightforward process designed to integrate your social media account with the Highperformr platform seamlessly.
3. Auto-generate posts with AI
- Go to “Get Post Ideas” and select the topic for which you want the AI to create a post.
4. Schedule Your Posts
Click on “Pick a slot” and select the most optimal time slot from the suggestions. You can determine the best times to post based on analytics provided by Highperformr, ensuring your content reaches the maximum audience.
- Repeat this process to schedule multiple posts in advance.
- You can also check your content line-up for the coming days in the queue or calendar module.
5. Find account-specific, data-driven best practices to post your content
Take advantage of the AI coach to curate content ideas. Scale your posting frequency by identifying themes that matter to your audience. The AI can help generate tweet templates, suggest content based on your preferences, and even adapt to your unique writing style and tone.
By following these steps, you can effectively use Highperformr to manage your social media content, saving time and enhancing your online presence.
Conclusion
Some social media apps, like X (Twitter) and LinkedIn, have inbuilt scheduling for limited posts at a time. However, merely scheduling a post isn't enough and doesn't translate to a coherent social media strategy. This is why you need a social media scheduling tool with features such as a dashboard, calendar overview, and analytics.
When it comes to AI-powered social media scheduling tools, Highperformr.ai stands out as a top contender. It offers a range of unique features, from crafting compelling headlines and generating primary text for Facebook and Google ads to SEO optimization and title & meta description generation. With Highperformr.ai, you have a comprehensive tool at your disposal for all your social media content management and CRM needs.
Explore the best scheduler in the game by signing up with Highperformr for free.
