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Twitter Marketing
Published Date:
February 25, 2024

13 Best Twitter Schedulers to Ramp Up Your Twitter Marketing

Imagine this: It's a bustling Monday morning, and your to-do list is brimming with tasks. You've got content to create, emails to respond to, meetings to attend, and amidst all this, you need to keep your Twitter audience engaged with regular, thought-provoking posts. Sound overwhelming? Trust me, you aren't alone.

Twitter marketing can be demanding, requiring time, creativity, and strategic thinking. One of the challenges many marketers face is finding the time to post content that resonates with their audience consistently. And let's not forget the dreaded time-zone math if your audience is spread across the globe!

But what if there was a way to manage your Twitter activity efficiently without sacrificing your precious time? That's where Twitter schedulers come in.

In this blog post, we will share the best tools available to help you schedule your tweets so you can focus on creating great content and engaging with your audience.

Let's get started.

What is Twitter Scheduler?

A Twitter scheduler is a software application or tool that allows users to plan and schedule their tweets in advance. Unlike manually tweeting at various intervals throughout the day, a Twitter scheduler automates this process, allowing users to upload their content ahead of time and designate specific dates and times for each tweet to be posted.

With a Twitter scheduler, businesses, marketers, and social media influencers can maintain a consistent presence on Twitter without being actively engaged all day. It allows tweets to be posted automatically at optimal times for engagement (when most of their followers are online), even outside of business hours or over weekends and holidays.

Why Do You Need a Twitter Scheduler?

Twitter schedulers are a must-have tool for anyone who wants to maintain an active presence on the platform. Here are some reasons why you need a Twitter scheduler:

1. Time Management

Creating and posting content in real time throughout the day can be time-consuming and disrupt other important tasks. A Twitter scheduler allows you to draft and schedule multiple posts at once, freeing up time that can be used for different aspects of your business.

2. Consistency

Consistency is critical to building a dedicated following on social media. A scheduler ensures that you're regularly posting content, even during periods when you're busy, on holiday, or outside of working hours. This regularity helps keep your audience engaged.

3. Optimize Engagement

Twitter schedulers often come with built-in analytics tools that identify when your audience is most active on Twitter. Scheduling your posts to publish at these times can increase the visibility and engagement of your posts.

4. Content Planning & Organization

Most schedulers also feature content calendars, allowing you to visualize your content strategy over days, weeks, or months. This aids in maintaining a balanced and diverse content schedule that keeps your followers interested.

5. Collaboration

If you're part of a team, schedulers can provide a collaborative platform where members can contribute, edit, and review content before it's published. This reduces the possibility of errors and ensures everyone is on the same page with the content strategy.

6. Performance Analysis

With the analytics feature, you can monitor the performance of your tweets. This gives valuable insights into the types of content that resonate with your audience and the areas needing improvement.

Why Should I Schedule Twitter Posts?

Scheduling Twitter posts is not just a convenience; it's a strategic move that can dynamically improve the effectiveness of your Twitter marketing. Here are a few compelling reasons why you should consider scheduling your Twitter posts:

1. Maximizing Reach

Not all of your followers are online at the same time. You can maximize visibility and engagement by scheduling tweets to go live during peak hours when most of your audience is active. This is particularly important if you have a global audience across various time zones.

2. Efficiency

The ability to prepare and schedule posts in batches means you're not continually interrupting your day to post on Twitter. This frees up time to focus on other essential business or marketing strategy aspects.

3. Planning Promotions

If you have product launches, flash sales, or special events planned, scheduling tweets can help ensure timely and effective promotion.

4. Analytics

Many scheduling tools provide analytics, helping you understand your audience's behavior, the best time to post, and the performance of your tweets. Such insights can help guide your content strategy.

Top 13 Twitter Schedulers To Explore

Here are some of the best Twitter schedulers to consider:

1. Highperformr

Highperformr is a social CRM and scheduling tool primarily focusing on Twitter. It's designed to aid individuals, professionals, and businesses manage their Twitter marketing strategies efficiently.

It has a user-friendly interface that simplifies creating, scheduling, and monitoring tweets. This tool is ideal for individuals beginning their social media journey and professionals or businesses striving to optimize their online presence.

Features

Highperformr integrates numerous features that help automate and streamline your Twitter activities. Beyond basic scheduling, it also integrates AI capabilities into its functionality. Here are the key features:

  • Manage 1 Twitter Account: Aids in managing your Twitter profile effectively.
  • Unlimited Post Scheduling: This allows you to line up as many tweets as you need, boosting your consistency on the platform.
  • Drafts: The option for unlimited drafts lets you brainstorm, refine, and save tweets for later.
  • AI-Generated Tweet Templates: Leverage AI technology to generate creative tweet templates that resonate with your audience.
  • Generate Tweet Ideas: Highperformr can generate tweet ideas to inspire your next posts if you're stuck for content.
  • Focused Writing Mode: Helps you concentrate and craft meaningful tweets without distractions.
  • Calendar View: Provides a wide-angle view of your planned content, making it easier to plan and manage your Twitter content strategy.
  • Detailed Analytics: Available in the PRO plan, it offers insights into your tweet performances to refine your strategy.
  • Smart Automation: Includes features like Automated Replies, Thread Scheduling, and Thread Timing Control.
  • Advanced AI Capabilities & Enhanced Tweet Templates: Discover new opportunities for engagement and create captivating tweets.

Pricing

Highperformr offers simple and transparent pricing. They provide two primary plans to cater to various needs:

A. Free Plan: Aimed at individuals and small businesses taking their first steps in social media management. Offers access to essential features like managing 1 Twitter account, unlimited post scheduling, unlimited drafts, AI-generated tweet templates, and so on. As the name suggests, it's free of cost.

B. Pro Plan: Designed for professionals and businesses ready to enhance their social media presence with advanced publishing analytics and engagement tools. Priced at $18/month for monthly billing or $199.99/year for annual billing, this plan includes all features from the Free plan, along with access to detailed analytics, intelligent automation, advanced AI capabilities, and enhanced tweet templates.

2. Twitter Native Scheduler

While it doesn't boast the extensive features of standalone scheduling tools, Twitter's native scheduler is excellent for individual users, influencers, and small businesses looking for simple tweet scheduling without additional costs or needing third-party apps.

Features

Twitter's native scheduling tool has limited but compelling features focused on simplifying the scheduling process:

  • Schedule Tweets: You can prepare your tweets and choose a specific date and time to publish them.
  • Draft Tweets: You can save drafts of your tweets right within the tool. Drafted tweets can be revised and published or scheduled as needed.
  • Easy Access: Since the Twitter native scheduler is built into the Twitter platform, you don't need to toggle between different apps or websites to schedule your tweets.

Pricing

Twitter native scheduler is a free tool, which means it's available for use at no extra cost for all Twitter users. You only need an active Twitter account and access to Twitter's desktop website to use it.

3. Buffer

Buffer is a well-rounded social media management tool designed to help businesses and marketers streamline their online presence across various platforms, including Twitter. With Buffer, users can easily schedule posts, analyze performance, and manage all accounts in one place.

Features

Buffer offers several features primarily focused on post-scheduling and performance analysis:

  • Post Scheduling: Schedule your social media posts on any connected platform for future publishing.
  • Social Media Calendar: Visualize your content strategy with a convenient calendar view of your scheduled posts.
  • Analytics: Track and measure the performance of your social media content across different platforms.

Pricing

Buffer offers a simplified and transparent pricing structure:

Free:

  • $0 per channel
  • Manage your social accounts and schedule posts

Essentials Plan:

  • $6/month per channel
  • Access to basic features like post-scheduling and management

Team Plan:

  • $12/month per channel
  • Includes advanced features for larger teams

Agency Plan:

  • $120/month for 10 channels
  • Designed for agencies managing multiple social media accounts

All paid plans come with a 14-day free trial, allowing users to explore Buffer's features before fully committing.

4. Hootsuite

Hootsuite is an extensive social media management tool. It lets businesses and marketers manage social network integrations and conduct campaigns across various social networks from a secure, web-based dashboard.

Features

Main features of Hootsuite include:

  • Post Scheduling: Schedule your posts to go live at a later date/time across different social media platforms.
  • Analytics: Evaluate the performance of your social media campaigns to fine-tune your strategies.
  • Monitoring: Monitor social feeds and interactions in real time from a single dashboard.

Pricing

Hootsuite offers several different pricing plans:

Professional Plan:

  • $99 per month (billed annually)
  • Manage up to 10 social accounts with one user

Team Plan:

  • $249 per month (billed annually)
  • Manage up to 20 social accounts with up to three users

Enterprise Plan:

  • Custom Pricing
  • Manage up to 50 social accounts with up to five users

5. Sprout Social

Sprout Social is a robust social media management tool that aids businesses in cultivating meaningful relationships with their audience across major social media platforms. The system offers comprehensive functionalities like post-scheduling, real-time monitoring, and insightful analytics.

Source

Features

The major features that distinguish Sprout Social include:

  • Comprehensive Social Management: Publish, schedule, draft, and queue posts.
  • Social Listening: Miss nothing crucial with profiles, keywords, and location monitoring.
  • Intelligent Suggestions: AI Assist provides data-driven suggestions.
  • In-Depth Analytics: Group, profile, and post-level reporting with additional trend analysis and optimal send-time insights.
  • Advanced Automation Tools: With chatbots and inbox rules, automation is a breeze.
  • Integration: Smooth integration with the helpdesk, CRM, and social commerce platforms.

Pricing

Sprout Social offers the following pricing plans:

Standard Plan:

  • $249 per month
  • Each additional user +$199/mo
  • Includes management for 5 social profiles, AI Assist suggestions, paid promotion tools, and more.

Professional Plan:

  • $399 per month
  • Each additional user +$299/mo
  • In addition to the Standard features, it includes unlimited social profiles, competitive reports, custom workflows, and more.

Advanced Plan:

  • $499 per month
  • Each additional user +$349/mo
  • On top of the Professional features, it includes tools like message spike alerts, a digital asset and content library, sentiment analysis, and more.

Enterprise Plan:

  • Custom pricing
  • A custom-built plan tailored to meet the unique needs of your business.

All these plans offer the option to start a free trial with no required credit card.

6. CoSchedule

CoSchedule is a content marketing platform that assists businesses in planning, creating, and promoting content. With CoSchedule, businesses can streamline their content and social media workflow, enabling teams to collaborate effectively, manage projects, and meet deadlines.

Features

CoSchedule's main features include:

  • Content Calendar: Consolidate all your marketing efforts (content, social, events, etc.) into one unified calendar.
  • Content Creation & Scheduling: Facilitate content creation, scheduling, and publishing across different channels.
  • Task Management: Manage and assign tasks and projects, making it easy to meet deadlines.
  • Social Media Management: Schedule social media posts and track their performance without leaving the platform.
  • Analytics: Monitor and measure the effectiveness of your marketing efforts.

Pricing

CoSchedule has a free plan, and the basic plan starts at $19/user/month.

7. Later

Later is a social media management platform designed for ease of use, particularly suited for individuals and teams ranging from small to growing size. It serves as a solution to schedule and manage content across multiple social profiles.

Features

Key features of Later include:

  • Social Post Scheduling: You can schedule posts for your social profiles.
  • Analytics: Provides rich insights using data up to a specified period.
  • AI Features: Offers features powered by Artificial Intelligence.
  • Collaboration Tools: Provides tools for efficient team collaboration.

Pricing

Later offers three tiers of pricing:

Starter Plan:

  • $16.67 USD/month (billed yearly)
  • Best suited for individuals.
  • 30 posts per social profile.
  • Limited analytics (up to 3 months of data).
  • 5 credits for AI features.
  • 1 Social Set (1 of each).
  • Extra credits are available for purchase.

Growth Plan:

  • $30 USD/month (billed yearly)
  • Ideal for small teams.
  • 150 posts per social profile.
  • Full analytics (up to 1 year of data).
  • 30 credits for AI features.
  • 3 Social Sets (3 of each).
  • Extra Social Sets and users available for purchase.

Advanced Plan:

  • $53.33/month (billed yearly)
  • Best for growing teams.
  • Unlimited posts.
  • Full analytics (up to 1 year of data).
  • 50 credits for AI features.
  • 6 Social Sets (6 of each)
  • Live chat support.
  • Extra Social Sets and users are available for purchase.

All tiers offer a 14-day Free Trial.

8. Zoho Social

Zoho Social is a social media management platform designed for businesses of all sizes, assisting them in building their social media presence. Zoho Social offers features to schedule posts, monitor brand keywords, analyze insights, and more.

Features

Some of the standout features of Zoho Social include:

  • Post Scheduling: Schedule and publish content across multiple social media platforms.
  • Monitoring: Monitor brand-related keywords and engage with your audience.
  • Analytics: Obtain actionable insights and custom reports.
  • SmartQ: Automatically schedules your content for optimal posting times.
  • Collaboration Tools: Plan, discuss strategies & work together with your team.
  • Apps & Integrations: Mobile and desktop apps are available for seamless integration.

Pricing

Zoho Social offers three pricing plans:

Standard Plan:

  • $10 USD/month (billed annually)
  • Best suited for businesses looking for essential social media management.
  • 1 Brand (up to 10 Channels), 1 Team Member
  • From Facebook Pages to TikTok Profiles, manage diverse social channels.
  • 24/5 email support and a range of foundational features.

Professional Plan:

  • $30 USD/month (billed annually)
  • Ideal for businesses striving for enhanced social media presence.
  • 1 Brand (up to 10 Channels), 1 Team Member
  • It includes all Standard features and advanced features like custom, repeat posting, bulk scheduling, and more.

Premium Plan:

  • $40/month (billed annually)
  • Suitable for businesses and teams seeking a full-fledged social media marketing solution.
  • 1 Brand (up to 11 Channels), 3 Team Members
  • Majors on insights with detailed reporting and includes advanced features like SmartQ, content approvals & workflow, and more.
  • For businesses managing 50+ brands, Zoho Social advises contacting them directly for a bespoke plan.

All plans offer a 15-day Free Trial without requiring a credit card.

9. PostPlanner

PostPlanner is a social media application designed to help businesses maximize their presence on their social networks. PostPlanner does this by making it easy to schedule posts, discover the best content for your audience, and manage all your social accounts from one place.

Features

The platform comes packed with features like:

  • Discovering Top Performing Content: This helps you locate high-performing content to share with your audience.
  • Plan and Publish: Schedule your posts ahead of time for optimal impact.
  • Engagement Tools: Tools designed to maximize audience interaction with your content.

Pricing

PostPlanner offers three different pricing plans:

Free Plan: No Cost

Starter Plan:

  • $3.1/month, billed annually to approximately $37.2/year.

Growth Plan (Most Popular):

  • $12.1/month, billed annually to roughly $145.2/year.

Business Plan:

  • $21.6/month, billed annually to approximately $259.2/year.

10. Meet Edgar

Meet Edgar is a social media scheduling tool that is widely used by marketers, entrepreneurs, and businesses. It's designed to automate content recycling and social media post scheduling across multiple major platforms including Twitter, Instagram, Facebook, and LinkedIn.

Essentially, it's a tool utilized to assist with social media management and marketing strategy implementation.

Features

  • Unlimited Content Library: Allows you to create and store numerous posts.
  • Category-Based Scheduling: Organize posts into categories for organized scheduling.
  • Auto Variations: Generates variations of your posts for diverse content.
  • Browser Extensions: Curate content directly to your Edgar library from the web.
  • URL Shortener & Tracker: Track click-through rates with built-in URL shortening and tracking.

Pricing

Meet Edgar offers an annual "Eddie" plan priced at $499 per year, which averages out to $24.91 per month. This package is designed specifically for entrepreneurs and small businesses and offers complete access to all features including unlimited monthly scheduled posts, access to all social networks, and the ability to manage social media for up to 25 accounts.

11. Planable

Planable is a social media collaboration platform where teams can create, collaborate, approve, and publish their social content. It aims to bring team members, stakeholders, and clients together in a unified workspace where they can brainstorm, develop strategies, and perfect content.

It simplifies social media planning and enables real-time collaboration, making it easier for teams to create and approve social media content.

Features

  • Workspace Creation: Create distinct workspaces for different projects or clients.
  • Real-Time Collaboration & Feedback: Teams can brainstorm ideas, review and approve content in real-time.
  • Content Previews: See exactly how your post will look before it's published.
  • Post Scheduling & Publishing: Schedule posts and publish directly to the chosen social media platform.
  • Multi-Level Approvals: Impose hierarchical approval processes to prevent mistakes.

Pricing

Planable offers several pricing tiers to cater for different user needs:

  1. Free plan
  2. Basic: Priced at $11 per user per month
  3. Pro: The most popular choice at $22 per user per month

Enterprise: This plan offers custom pricing based on specific needs and tailored features.

12. SocialBee

SocialBee is a social media scheduling tool designed to help businesses, entrepreneurs, and marketers save time and streamline their content posting process. The platform supports various social media channels such as Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google My Business.

With its user-friendly interface and robust features, SocialBee streamlines content creation, curation, and scheduling while allowing you to analyze your posts' performance. The platform also offers content category management and the ability to recycle evergreen content automatically, which ensures a continuous and consistent presence across your social media channels.

Features

  • Content Categories: Organize content into themed categories for efficient posting strategies.
  • Content Recycling: Automatically recycle evergreen content, ensuring content reuse and a consistent social media presence.
  • Post Scheduling & Publishing: Simplify your content scheduling and posting process.
  • Performance Analytics: Analyze your content performance and tweak your posting strategy for better engagement.
  • Bulk Import: Import numerous social media posts at once for easy content management.
  • URL Shortener & Tracker: Track and optimize your click-through rates with built-in URL shortening and tracking features.

Pricing

SocialBee has three main pricing plans:

  1. Bootstrap: Priced at $24 per month, it supports one workspace and up to five social media profiles and includes basic features for post scheduling and content publishing.
  2. Accelerate: Priced at $40 per month, it supports one workspace and up to ten social media profiles, includes advanced features like recycling and category-based scheduling, as well as integration with Pocket and Quuu Promote.
  3. Pro: Priced at $82 per month, it supports up to three workspaces and 25 social media profiles, offering advanced features such as social media concierge, review management, and analytics.

13. Pallyy

Pallyy is a social media scheduling tool tailored specifically for multiple platforms. Pallyy can assist businesses, influencers, and digital marketers in creating, planning, and automating their Instagram posts. It provides an intuitive and seamless platform to carry out Instagram content scheduling, hashtag research, analytics, and more.

The platform aims to simplify social media management by providing tools for creating visually stunning Instagram feeds, hashtag collections, and scheduling posts, thus saving time and enhancing social media marketing effectiveness.

Features

  • Post Scheduling: This feature allows you to schedule posts ahead of time easily.
  • Bulk Scheduling: Schedule multiple posts at once to save more time and effort.
  • Custom Domain: Personalize your domain to reflect your brand name.
  • Hashtag Collections: Create and save collections of hashtags that can be selected and attached to your posts.
  • Custom Analytics Reports: Measure performance metrics and get insights to optimize your Instagram strategy.

Pricing

Pallyy also offers two main pricing options:

1. Free Plan:

  • 15 Posts per month
  • Supports a single brand
  • No credit card required

2. Premium Plan:

This robust plan includes additional features such as:

  • Additional Social Sets ($18/month each)
  • Additional Users ($29/month each)
  • Custom Analytics Reports
  • Custom Domain
  • Unlimited Scheduled Posts
  • Bulk Scheduling

What to Look for When Choosing a Twitter Scheduler

Choosing an effective Twitter scheduler can significantly streamline your social media management process. Here are several important factors to consider when deciding:

1. Easy-to-Use Interface

The software should have a user-friendly dashboard that is easy to navigate. You should easily schedule posts, view analytics, and manage your account directly from the interface.

2. Bulk Scheduling

It should enable you to schedule a series of posts all at once. This feature allows for long-term content planning and saves significant time.

3. Analytics

A good Twitter scheduler will offer robust analytics features. Access to engagement statistics, follower growth, and the ability to track performance over time will help identify which content resonates best with your audience.

4. Integration

The scheduler should effectively integrate with Twitter and other platforms you use. This can give you a centralized hub for your social media activities.

5. Customization Options

Look for a tool that allows for customization, such as adding images, adjusting content for each social network, and creating unique content for each post.

6. Cost

Consider your budget and the pricing of the scheduler. While some schedulers offer free plans, they might lack essential features. Higher-priced plans may offer a broader range of features, but ensure these are necessary for your needs before upgrading.

7. Reviews and Reputation

Check the reviews and consider the reputation of the scheduler. Positive feedback from other users can indicate a reliable tool.

8. Customer Support

Customer service and support are crucial if you encounter any problems or questions.

9. Auto-Scheduling

This feature automatically identifies the optimal times to post based on when your audience is most active.

10. Collaboration and Team Features

If you're working with a team, choose a scheduler that offers multiple logins and varying permission settings. You might also need features for task assignment and approval workflows.

Deciding on a suitable Twitter scheduler will depend on the specific needs of your business or personal brand. Assess your requirements carefully to ensure you choose a tool that offers the necessary features at a price point that suits your budget.

Time To Schedule!

Twitter scheduling tools are designed to make social media management more streamlined and effective. They often come with many features, from bulk scheduling to robust analytics, to enhance your strategy and overall engagement.

In general, one tool does not fit all. The optimal choice largely depends on your needs, requirements, and budget. When selecting a scheduler, evaluate the usage, interface, integration, analytics, and support system.

However, one remarkable option worth considering is Highperformr. This tool stands out for its multiple features and adaptability to different social media marketing strategies, irrespective of the scale of your business or personal brand.

Start scheduling your posts now for free with Highperformr.

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