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Social Media Marketing
Published Date:
February 16, 2024

Social Media Marketing Tools To Try In 2024

If you are trying to keep up with the fast-changing world of social media, then you're not alone. Every time we learn something new, another transformation comes along. It's exciting and a little scary, like being on a never-ending roller coaster.

But don't worry, we're here to help. In this blog post, we'll cover some of the top social media marketing tools you should try in 2024. We'll also share tips on using them effectively and what features to look for when choosing a tool. Let's get started.

Social Media Marketing Platforms for Scheduling

Social media marketing platforms for scheduling are necessary for any business. They allow you to plan and schedule your social media posts in advance so that you can focus on other essential tasks. Here are some of the best tools for scheduling social media posts:

1. Highperformr

Highperformr is an innovative tool for optimizing content scheduling. Its intuitive interface greatly aids marketers in coordinating and adjusting their content distribution across different platforms.

Key Features:

  • Scheduling: You can schedule posts for LinkedIn and Twitter.
  • Content Calendar: This gives a visual overview of your planned posts, making it easier to structure your content strategy.
  • Advanced Analytics: After scheduling, Highperformer grants access to detailed data on your posts' performance for result-driven marketing.

2. Later

Later is another fantastic tool, offering simple and efficient social media scheduling. It's a scheduling heavy-hitter with a user-friendly drag-and-drop feature that allows you to plan your content calendar visually.

Key Features:

  • Visual Scheduling: Later's visual content calendar makes planning and organizing posts a breeze.
  • Timing: This tool analyzes your audience behavior and suggests the best time to post for maximum engagement.
  • Linkin Bio: This unique feature turns your Instagram feed into a clickable landing page.

3. Hootsuite

Hootsuite is a well-established player in the realm of social media marketing tools, lauded for its comprehensive scheduling functionalities. It supports a wide array of social platforms, making content distribution seamless.

Key Features:

  • Bulk Scheduling: Hootsuite allows you to schedule numerous posts simultaneously, saving precious time and increasing productivity.
  • Content Curation: Hootsuite finds and suggests content based on your interests, making it easier to keep your content stream fresh.
  • App Integrations: Hootsuite integrates seamlessly with other apps and tools, enhancing its functionality.

Social Media Marketing Tools for Content Curation

Content curation is a critical component of any successful social media marketing strategy. It helps you build your brand by sharing relevant and engaging content with your audience. The best part? It requires little effort on your part. Listed below are some tools that can help you curate content.

1. Feedly

Feedly stands out in content curation by helping marketers stay abreast of topics that matter most to them. By aggregating content from various online sources, Feedly makes it easy to organize and monitor industry news and trends relevant to your brand.

Key Features:

  • AI-driven Insights: Use the power of AI to sift through and select the most engaging and relevant content for your audience.
  • RSS Feeds: Aggregate real-time news and articles from your selected websites and blogs.
  • Organization: Create and categorize personal feeds and boards to streamline your content strategy.

2. Curata

Curata is designed to fortify content curation strategies. It enables businesses to discover best-in-class content, refine it, and share it with their target audience to establish thought leadership and brand presence.

Key Features:

  • Personalized Recommendations: Utilize its powerful engine to personalize content suggestions.
  • Curata CMP: This content management platform assists in planning, organizing, and measuring the impact of curated content.
  • Sharing and Publishing: Easily distribute curated content across your social networks and other marketing channels.

3. Pocket

Pocket is a personal library where you can save articles, videos, and stories from any publication, page, or app to review later. It is an excellent tool for gathering and managing content ideas.

Key Features:

  • Content Saving: Save various forms of content with one click using a browser extension or app.
  • Discovering: Gain insights on trending content through Pocket's user-influenced recommendation system.
  • Tagging and Searching: Organize saved content with tags and avail a powerful search feature to find what you need quickly.

Social Media Marketing Tools for Analytics

Social media marketing tools for analytics help you gauge the impact of your social media efforts. These implements can provide insights into how many people view, share, and engage with your content on various platforms.

1. Sprout Social

Sprout Social is a comprehensive social media management tool that particularly shines due to its robust analytics features. It helps businesses unlock meaningful insights from social data and translate them into actionable strategies.

Key Features:

  • Report Builder: Customize your analytics reports according to your specific needs for more insightful data interpretation.
  • Competitor Comparison: Compare your social performance against competitors to assess and adjust your strategy.
  • Tracking: Track keywords and hashtags to understand what people say about your brand.

2. Socialbakers (now Emplifi)

Socialbakers is an AI-powered social media analytics tool that provides detailed performance insights across various platforms. It helps businesses measure their performance against competitors and industry standards.

Key Features:

  • Audience Analysis: Understand your audience better with comprehensive demographic data.
  • Competitor Benchmarking: Compare your brand's social health and performance against rivals..
  • Content Performance: Analyze your content's engagement and uncover what resonates best with your audience.

3. BuzzSumo

BuzzSumo is a top-notch tool for content marketing and social media analytics. It provides insights into what type of content performs best for any topic, making it an essential tool for content planning.

Key Features:

  • Content Analyzer: Discover the most shared content for specific topics or competitors across social media networks.
  • Question Analyzer: Understand what questions your audience frequently asks across various online platforms.
  • Brand Monitoring: For strategic analysis, monitor brand mentions, competitor updates, and industry trends.

Social Media Marketing Tools for Influencer Outreach

Influencer marketing is an effective way to reach new audiences and build brand awareness. However, finding the fitting influencers for your campaign can be difficult. These tools will help you identify and connect with appropriate influencers in your industry or niche.

1. Upfluence

Upfluence is a potent influencer marketing platform developed to help businesses discover, manage, and analyze their collaborations with influencers across various social media networks. With its suite of tools, companies can improve their campaigns and measure overall ROI from influencer partnerships.

Key Features:

  • Influencer Discovery: Access a database of millions of influencers and search based on various criteria, such as niche, location, and engagement rate.
  • Relationship Management: Track influencer collaborations, communicate directly within the platform and manage contract negotiations.
  • Campaign Analytics: Measure the success of your influencer marketing campaigns with detailed performance metrics and ROI analysis.

2. AspireIQ

AspireIQ is an influencer marketing platform that focuses on community-driven marketing. It helps enterprises build genuine and scalable relationships with influencers. With its tools, businesses can create authentic influencer partnerships and harness the power of user-generated content.

Key Features:

  • Discovery Engine: Find influencers for your campaigns based on advanced demographic, geographic, and interest-based targeting.
  • Content Library: Use the platform to store, organize, and repurpose influencer-generated content.
  • Collaboration and Reporting: Streamline collaborations, track content performance, and evaluate the impact of your influencer marketing campaigns.

3. Klear

Klear is an intuitive and data-driven influencer marketing platform that helps businesses find, contact, and manage influencers for their marketing campaigns. The platform offers tools and insights to optimize and measure influencer programs.

Key Features:

  • Influencer Discovery: Search from millions of influencers using filters like location, influence level, and demographics.
  • Campaign Management: Manage multiple influencer campaigns, track influencer outreach, and oversee project progress.
  • Analytics and Reporting: Assess influencer performance and engagement metrics and estimate the impact of your influencer marketing campaigns.

Social Media Marketing Tools for Designing

Social media marketing tools for designing are crucial for any business looking to create a consistent brand image across all platforms. These tools allow you to build and manage your social media profiles and design custom graphics and pictures to help you stand out.

1. Canva

Canva is a user-friendly design tool that lets businesses develop stunning graphics for their social media platforms. Its intuitive interface and extensive library of templates make graphic design accessible for non-designers.

Key Features:

  • Templates: Access to many professionally designed templates for various social media platforms.
  • Elements: Incorporate text, shapes, photos, graphics, and more into your designs.
  • Brand Kit: Store your brand's logos, color palette, and fonts for consistent branding.

2. Adobe Spark

Adobe Spark offers an integrated suite of media design tools developed for creating impressive graphics, short videos, and web pages suitable for social media use.

Key Features:

  • Pre-Designed Themes: Use beautiful, ready-made themes to start designing social media content quickly.
  • Brandifying Designs: Consistently apply your brand elements across all designs.
  • Video Creation: Easily create brief, engaging videos for social media.

3. Vistacreate

Vistacreate is an online means for graphic design that simplifies the creation of social media visuals. It offers a diverse collection of pre-made templates, photos, and design elements.

Key Features:

  • Design Templates: Thousands of pre-designed templates for posts, stories, covers, etc., are functional.
  • Animation Maker: Create eye-catching animated posts and videos.
  • Customization: Edit and customize design elements to match your brand's identity.

Social Media Engagement Tools

Here are some of the best social media engagement tools to help you increase your reach and engagement on Facebook, Twitter, Instagram, and other platforms.

1. Agorapulse

Agorapulse is a social media management tool combining scheduling and publishing functionalities and a rich feature set for social engagement. The tool makes managing and responding to social media conversations across various platforms easier.

Key Features:

  • Unified Inbox: Aggregates all messages, comments, and mentions from various platforms in one place.
  • Competitor Analysis: Compare your social performance against competitors.
  • Reporting: Study engagement metrics to improve your social media strategy.

2. SocialBee

SocialBee caters to businesses of all sizes, offering functionalities for social media scheduling, engagement, and audience growth.

Key Features:

  • Content Categories: Organize content into various categories for more structured posting.
  • Post Variations: Create diverse renditions of a single post to keep your content fresh.
  • Audience Analysis: Gain insights into your audience's demographics, preferences, and behavior.

3. Sendible

Sendible is an easy-to-use social media management mechanism that allows businesses to control and enhance their engagement with a seamless social media strategy.

Key Features:

  • Smart Posts: Tailor your posts for each social network to maximize engagement.
  • Social Inbox: Monitor messages and respond swiftly from a unified inbox.
  • Analytics: Get comprehensive reports to analyze, optimize engagement, and demonstrate ROI.

Social Media Listening Tools

Social media listening tools are a great way to monitor people's opinions about your brand, products, and services. They can also help you identify trends and opportunities for improvement. The following are some of the best social media listening tools in the market today.

1. Brandwatch

Brandwatch is an advanced social media listening and analytics platform enabling businesses to capture actionable insights from social conversations and data trends. It specializes in deeply analyzing social mentions, sentiment, and demographic data.

Key Features:

  • Data Coverage: Scrutinizes various online sources, including social, blogs, and forums.
  • Image Recognition: Identifies your logo or products within images for deeper brand insights.
  • Sentiment Analysis: AI-driven sentiment analysis permits you to gauge public opinion.

2. Mention

Mention offers real-time social listening and monitoring for brands, agencies, and individuals. The tool tracks mentions across social networks, blogs, and websites to deliver insights and opportunities to engage with the audience.

Key Features:

  • Real-time Monitoring: Mention provides instant alerts for brand mentions across the web and social media.
  • Influencer Identification: Discover and engage with key influencers in your industry.
  • Competitive Analysis: Compare your brand's performance with competitors.

3. Talkwalker

Talkwalker is a robust social media analytics and listening tool designed for tracking brand reputation, campaigns, and consumer insights across social channels and online media.

Key Features:

  • Extensive Data Coverage: Talkwalker accesses over 150 million sources for monitoring mentions and conversations.
  • Visual Listening: Utilizes image recognition technology to analyze visual content.
  • Virality Map Tracking: Identifies how content spreads across social networks and recognizes viral trends.

Social Media Automation Tools

Social media automation tools help you handle your social media accounts more efficiently. They can be used to schedule posts, observe mentions and conversations, track brand reputation, and more. Discussed below are some of the best social media automation tools available today.

1. MeetEdgar

MeetEdgar is a social media automation tool that helps users schedule, publish, and recycle content smoothly. Its unique content regeneration feature adapts older content for resharing, making it ideal for maximizing the value of your existing content library.

Key Features:

  • Automatic Content Resharing: MeetEdgar recycles and repurposes older content to keep your social media feed active.
  • Content Library: Organize your posts in categories and store them in a single location.
  • Smart Composer: Assists in creating new posts by suggesting variations from blog content or predefined copy.

2. Zoho Social

Zoho Social is part of the Zoho suite of online productivity tools and SaaS applications. It assists companies and agencies in growing their social media presence by reaching the right audience at the right time.

Key Features:

  • SmartQ: Predict the most appropriate times to post content based on your audience's online activity.
  • Collaboration Tools: It enables teams to collaborate and discuss drafts before scheduling them.
  • Multi-Channel Marketing: Publish updates across multiple social platforms and monitor them from a single dashboard.

Facebook Marketing Tools

There are several Facebook marketing tools in the market. We have listed the three best third-party Facebook marketing tools.

1. MobileMonkey (now Customers.ai)

MobileMonkey is a structured Facebook Messenger marketing platform that permits businesses to build chatbots and launch Messenger ads. With its automation capabilities, companies can engage with customers efficiently and effectively.

Key Features:

  • Chatbot Builder: Allows users to build interactive chatbots without coding.
  • Messenger Ads: Create Facebook Messenger ads directly from the platform.
  • Multi-Channel Marketing: Engage across live chat, SMS, native web chat, and more.

2. ShortStack

ShortStack is a versatile tool that helps businesses directly create quizzes, giveaways, contests, and more on Facebook. Companies can use ShortStack to increase user engagement and gather user-generated content.

Key Features:

  • Contest & Giveaway Creation: Create interactive competitions to drive engagement.
  • Templates: Access a vast library of templates for contests, landing pages, forms, and more..
  • Email Integration: Collect and manage leads, send autoresponder emails, and more.

3. AdEspresso

AdEspresso, by Hootsuite, is a Facebook, Instagram, and Google Ad management solution that simplifies campaigns with its easy-to-use platform. It provides users with actionable insights into their ad campaigns, helping to optimize their marketing strategies.

Key Features:

  • Ad Campaign Management: Efficiently manage your Facebook, Instagram, and Google ads.
  • Analytics & Optimization: Provides in-depth insights to increase the effectiveness of your campaigns.
  • Split Testing: Test different ad variations to identify the most effective option.

Twitter Marketing Tools

Twitter Marketing Tools is a suite of implements that help you operate your Twitter account, examine data, and refine your marketing campaigns. There are three most popular tools:

1. Highperformr

Highperformr is an AI-powered social customer relationship management (CRM) platform that optimizes users' social media operations. It is tailored to businesses, creators, and entrepreneurs alike. The solution helps users handle and grow their social media presence, strategize content creation, schedule posts, and glean insights from performance analytics.

Key Features:

  • AI Coach: This intelligent feature assists in the generation of engaging content. It can transform a simple thought or an old article into a captivating social media post or thread tailored to match the user's unique communication style.
  • Automated Scheduling: Highperformr not only supports the scheduling of social media posts but also identifies the most effective times to publish content. This ensures maximum reach and engagement while preventing content repetition.
  • In-Depth Analytics: The platform provides comprehensive analytics tailored to users' unique social media goals. Highperformr enables users to improve their social media strategies and ensure consistent engagement by offering insights into trends daily, weekly, and monthly.
  • Safe Interactions: Highperformr guides users on secure online interactions, suggesting which accounts may be beneficial to engage with and which to avoid.

In essence, Highperformr is a powerful, AI-driven platform that simplifies the complexities of social media management. It lends a hand in content development, post-scheduling, and result-oriented performance analysis, thus significantly enhancing users' social media presence.

2. TweetDeck

Owned by Twitter, TweetDeck is a comprehensive dashboard application designed for the power user who needs to monitor several accounts and streams simultaneously. This tool is especially popular with social media professionals who require real-time interaction and engagement.

Key Features:

  • Multifaceted Account Handling: Simplifies the management of numerous Twitter profiles under a single roof.
  • Column-Based Interface: Allows users to customize their workflow with columns that track everything from hashtags to mentions and messages.
  • Real-Time Updates: Provides instant updates on specified keywords, accounts, and hashtags, enhancing the ability to engage promptly.

3. Hypefury

Hypefury is a Twitter management tool designed to increase your Twitter engagement, help you schedule posts efficiently, and keep your account active and growing. Its feature-rich platform offers functionalities unique to the dynamics of Twitter's fast-paced environment.

Key Features:

  • Automated Tweet Scheduling: Plan and schedule your tweets in advance, maintaining a consistent presence on the platform.
  • Evergreen Content Recycling: Hypefury can automatically retweet your best-performing tweets to maximize reach.
  • Thread Creation: Simplify the creation and scheduling of tweet threads, which can enhance engagement and storytelling on Twitter.

Instagram Marketing Tools

Here are the best Instagram marketing tools to help you grow your following, increase engagement, and drive traffic to your website.

1. Linktree

Linktree helps users optimize their Instagram bio links. It circumvents Instagram's single link restriction by allowing users to create a highly customizable and unique page filled with clickable links.

Key Features:

  • Multiple Links: Users can add an unlimited number of links to their Linktree, directing followers to various websites, articles, products, or other social media platforms.
  • Customizable Layouts: Linktree offers templates and themes, allowing individuals or brands to style their profile to align with their identity.
  • Link Scheduling: This feature permits the timed release of links appropriate for launches or limited-duration content.
  • Analytics: Linktree provides insights into click-through rates, helping users understand which links perform best.

2. Keyhole

Keyhole is a real-time hashtag tracking tool for Twitter, Instagram, and Facebook. It's a powerful solution for brands wanting to monitor specific hashtags, accounts, or keywords.

Key Features:

  • Hashtag and Keyword Tracking: It monitors the performance of hashtags and keywords in real time.
  • In-Depth Analytics: Provides thorough insights about user engagement, potential reach, and impressions.
  • Competitor Benchmarking: Allows the analysis of competing brands' hashtag strategies.
  • Influencer Tracking: Let users identify and track vital influencers using specific keywords or hashtags.

3. Iconosquare

Iconosquare is a dedicated Instagram marketing tool that focuses on analytics, content scheduling, and monitoring for businesses.

Key Features:

  • Analytics: Offers detailed insights into follower demographics and post-performance analysis.
  • Scheduled Posting: Enables content scheduling, ensuring a uniform posting rhythm.
  • Competitor Monitoring: Offers competitor tracking and comparisons to better inform the user's Instagram strategy.
  • Comment Tracker: Allows users to track and reply to comments, thereby increasing engagement promptly.

Conclusion

When selecting the right social media marketing tools, the key is to recognize that many offerings come bundled with various features, which may overlap across different platforms. It's essential for businesses or individual users to carefully assess their specific needs and choose a tool that aligns closely with their strategic goals, budget constraints, and ease of use preference.

Considering the diversity of tools available, the recommendation is to start with an all-encompassing option like Highperformr.

The appeal of Highperformr lies in its comprehensive suite of features, which cover everything from content scheduling and analytics to competitive analysis and engagement tracking.

Frequently asked questions

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