If you want to get the most out of your LinkedIn posts, you need to make sure that as many people are seeing them as possible. The best way to do this is by posting at the same time consistently.
But let's face it: we don't have the time to post at the same time every day. I skipped it mainly because I lost time due to engagement activities.
That's where LinkedIn schedulers come in.
They allow you to schedule your posts ahead of time so that they go live when you want them to. This can be especially helpful if you're trying to build up a following on LinkedIn and don't want to miss out on any opportunities to engage with your audience.
Again, tons of tools are available, each claiming to be the best at what they do. But in reality?
You can't determine without trying them. That's why we created this blog after testing them firsthand. So, let's dive in and find the best LinkedIn scheduler tools for your profile.
Top 10 LinkedIn Schedulers Tools to Use in 2024
SocialPilot is a powerful LinkedIn scheduling tool to refine and optimize your LinkedIn content strategy. It supports effective content planning and publishing while ensuring your posts align with audience preferences and peak engagement times.
- Bulk Scheduling: SocialPilot lets you schedule numerous posts at once through its handy bulk scheduling method, saving you time and ensuring a consistent LinkedIn presence.
- Performance Analytics: The platform features robust analytics capabilities, allowing you to assess the performance of your content and tailor your LinkedIn strategy accordingly.
Buffer is a renowned LinkedIn scheduling tool designed to streamline and enhance your LinkedIn strategy. It empowers you to take control of your content, plan it in advance, and publish it when your audience is most receptive.
- Easy Scheduling: Buffer's interface allows for intuitive bulk scheduling, so you can line up your posts ahead of time and maintain consistent engagement on LinkedIn.
- Engagement Analytics: Buffer offers an analytics feature to track the performance of your posts. You can then use such insights to fine-tune your content strategy according to your audience's preferences.
- User-friendly Interface: Buffer's clean design makes it simple to use, whether you're scheduling a single post or managing multiple LinkedIn accounts. This ease of use translates into a seamless scheduling process.
Sprout Social is a comprehensive tool that assists businesses and professionals in managing their LinkedIn profiles and other social accounts. Ideal for increasing online engagement, it provides an all-in-one solution for scheduling content, analyzing social performance, and interacting with audiences.
- Advanced Scheduling: Queue up your LinkedIn posts for future dates and times that best suit your audience, streamlining your content strategy with Sprout Social's advanced scheduling options.
- In-depth Analytics: Gain valuable insights into your audience's behavior and content performance with Sprout Social's detailed analytics. This data helps tailor your LinkedIn strategy to achieve better engagement and reach.
- Unified Smart Inbox: Manage all your LinkedIn messages and mentions in one place with the Smart Inbox feature, ensuring you never miss an opportunity for engagement.
- Content Calendar: Visualize your posting schedule with an easy-to-use content calendar, helping you maintain a balanced and strategic content mix on your LinkedIn page.
Postcron is a convenient LinkedIn scheduling tool designed to help professionals and businesses manage their LinkedIn profiles and other social media accounts. Its main objective is to simplify content planning, posting, and analysis, allowing users to focus on creating a more engaging and interactive online presence.
- Time-Saving Scheduling: Postcron enables you to schedule your LinkedIn posts individually or in bulk, ensuring the right content is published at ideal times for maximum audience reach.
- Watermark Integration: Easily add your brand's watermark to images through Postcron, reinforcing brand awareness without additional editing steps.
- Content Recommendations: Receive suggestions for relevant content to share on your LinkedIn profile based on specific keywords, keeping your feed fresh and engaging.
- Simple Interface: Postcron's straightforward interface ensures an easy-to-use scheduling experience, allowing for streamlined content planning and posting.
DrumUp is a dynamic LinkedIn scheduling tool that professionals and businesses leverage to manage their LinkedIn presence effectively. It streamlines the content discovery, scheduling, and posting process, freeing up valuable time and energy to be invested in other areas of your professional endeavors.
- Content Discovery and Recommendations: DrumUp suggests fresh and relevant content for your LinkedIn page based on your keywords and preferences, helping you keep your audience engaged.
- Smart Scheduling: The tool provides an option to schedule posts in advance on LinkedIn, ensuring that your content is shared at optimal times for higher engagement.
- Content Curation and Customization: With DrumUp, you can easily curate and customize the content before publishing it on LinkedIn, enhancing its appeal to your specific audience.
- Performance Analytics: DrumUp's analytics feature enables you to understand the impact of your posts, facilitating smarter decisions about future content strategy.
Crowdfire is a versatile LinkedIn scheduling tool professionals and businesses use to manage their LinkedIn activities effectively. It facilitates intelligent automation in discovering, curating, scheduling, and publishing content, allowing users to optimize their LinkedIn profile for better engagement and impact.
- Content Curation: Crowdfire helps you discover relevant and fresh content for your LinkedIn profile based on your specified topics of interest, ensuring your feed remains engaging for your audience.
- Automated Publishing: Schedule and automate your LinkedIn posts using Crowdfire, allowing you to maintain a consistent online presence without constant manual effort.
- Custom Posting Schedule: Tailor your posting schedule to when your audience is most active for maximum reach and engagement.
- Competitor Analysis: Keep track of your competition's online performance with Crowdfire's analytics features, providing insights to improve your own LinkedIn strategies.
MeetEdgar is a renowned LinkedIn scheduling tool businesses and professionals use to manage their LinkedIn presence effectively. It focuses on extracting maximum value from your content by automating post scheduling and cyclically re-sharing valuable posts for increased audience impact.
- Evergreen Posting: MeetEdgar's unique feature of re-sharing your best evergreen content helps you maintain a consistent posting schedule and gain more value from each created post.
- Auto-Scheduling: The platform allows for automated scheduling and publishing of LinkedIn posts, freeing up your time while ensuring you maintain a steady online presence.
- Content Categorization: Organize your posts into categories for easy management and scheduling, allowing for a well-balanced and diverse content mix on your LinkedIn profile.
- Performance Analytics: Track the effectiveness of your posts with MeetEdgar's analytics feature and gain insights to tweak your future LinkedIn content strategically.
Agorapulse is a powerful LinkedIn scheduling tool that professionals and businesses use to coordinate their LinkedIn activities effectively. Its key aim is to uncomplicate content planning, publishing, and analytics, aiding users in establishing a more engaging LinkedIn presence.
- Flexible Scheduling: Agorapulse allows you to control your content's posting schedule on LinkedIn, thus ensuring that your posts are published at times most likely to boost engagement.
- Unified Inbox: Manage all LinkedIn comments, messages, and mentions in one location with the Inbox feature, enabling prompt and efficient communication with your audience.
- Comprehensive Analytics: Monitor the performance of your LinkedIn posts through detailed analytics. This feature helps you fine-tune your content strategies based on what's driving audience engagement.
- Competitor Benchmarking: Compare your LinkedIn performance against your competitors, providing valuable insights and benchmarks to strive for.
Brandwatch is renowned for its digital insights but it doesn't particularly specialize in LinkedIn post scheduling. It excels in monitoring, analyzing social media content, and tracking consumer behavior through robust text and image analytics, and it offers a dedicated feature for LinkedIn post scheduling.
- Drafting and Scheduling: You can draft, schedule, and post content both on your LinkedIn company page and personal profile. This allows for strategic content planning and timely posting without having to manually monitor the clock.
- Unified Calendar: There's a shared content calendar that helps you visualize your post schedule along with other social media activities, aiding in maintaining a consistent online presence.
- Shared Library: A repository for your images, videos, and post templates, the shared library ensures all your assets are easily accessible and organized for scheduled posting.
- Collaboration: Brandwatch fosters team collaboration with workflow tools designed to make content creation and scheduling a joint effort.
Loomly is a comprehensive LinkedIn scheduling tool designed to assist professionals and businesses in optimizing their LinkedIn presence. It simplifies content planning, posting, and analysis, providing users a central platform to manage their online presence effectively.
- Collaborative Content Planning: Coordinate with team members on planning, creating, and approving posts, enhancing communication and collaboration within your team.
- Post Scheduling: Schedule your LinkedIn posts in advance using Loomly, ensuring that the right content is published at the most opportune times for increased engagement and reach.
- Performance Analytics: Monitor the impact of your LinkedIn posts with Loomly's in-depth analytics features, offering valuable insights to fine-tune your content strategy.
How do you choose the right social media scheduler for LinkedIn?
Choosing the right social media scheduler for LinkedIn or any other platform is essential for creating an effective digital marketing strategy. Here is how you can make an informed decision when selecting a tool:
A. Understanding Your Needs
Before you start looking for a LinkedIn scheduler, you must understand what you need from the tool. Here are some features that you should look for:
- Volume of Content: Assess how much content you plan to post. If you're handling many posts across various networks, look for a scheduler with bulk upload and scheduling capabilities.
- Post Types: Determine the type of posts you will be sharing (e.g., images, videos, text, or links) and ensure the scheduler supports these formats.
- Social Media Networks: Besides LinkedIn, consider whether you'll be posting to other platforms and whether you need a scheduler to handle multiple networks seamlessly.
- Team Collaboration: If you work with a team, you may need a scheduler that offers collaboration features, like content approval processes and team calendars.
- Analytics and Reporting: Do you need advanced analytics to track the performance of your posts? Look for a tool that provides comprehensive reporting that aligns with your KPIs.
B. Compatibility with Your Content Strategy
Does the scheduler support the types of content you want to post? If you plan on sharing blog posts, videos, or other media, ensure your tool can handle these formats. Here are some points to consider:
- Content Calendar Integration: Your chosen scheduler should align with your content calendar, allowing you to visualize when content will go live.
- Evergreen Content Rotation: For evergreen content, you may want a tool like MeetEdgar that can recycle posts, ensuring your best content continually reaches your audience.
- Audience Engagement Features: Check if the tool has functionalities for interacting with your audience, such as responding to messages, comments, and mentions directly from the platform.
- Post Customization: The ability to tweak and optimize each post for the respective platform right within the scheduler can be essential for a coherent content strategy.
C. Budget Considerations
When choosing a social media scheduler, you'll want to consider your budget. Some tools are free, while others cost hundreds of dollars monthly. If you're starting out with social media marketing or have a small team, then a free tool may be sufficient for your needs.
Here are some points to consider:
- Cost vs. Features: Compare the pricing of different tools with the features they offer. Sometimes, a more expensive tool can be more cost-effective in the long run if it saves time or provides crucial analytics.
- Subscription Model: Understand the subscription model of the scheduler; some may offer monthly or annual plans. Consider the commitment and whether the plan suits your budgeting style.
- Free Trial: Many schedulers provide a free trial period. Use this to your advantage to see if the tool meets your needs before making a financial commitment.
- Scalability: Consider whether the tool meets not only your current needs but also if it can scale with your business growth. Upgrading should be easy as your strategies and team evolve.
Why Are Businesses & Influencers Using LinkedIn Schedulers?
1. Strategic Enhancement of Visibility
Sifting through digital conversations as an active listener and contributor requires content and timely content.
LinkedIn schedulers ensure that your posts impact at just the right moment, increasing the likelihood of engagement and visibility among professionals and peers. The distinct advantage of scheduled posting is a structured appearance in the busy LinkedIn feed, enhancing your chances to connect with critical audiences when they're most active.
2. The Consistency Key to Reputation Building
Consistency is the cornerstone of building a reliable, professional reputation. When you utilize LinkedIn schedulers, you're no longer a sporadic contributor but a constant presence.
This consistent activity sends positive signals to LinkedIn's algorithms—boosting your content's placement in feeds while fortifying your standing as a thought leader or an engaged company in your industry.
3. Global Reach Across Time Zones
With scheduling tools, geographical barriers diminish. Regardless of your location, your content can reach global prospects when they are most likely online. This is crucial for businesses and individuals who target a diverse, international audience or have connections in different time zones.
4. Gaining Analytical Insights for Growth
Lastly, LinkedIn schedulers often offer analytics and insights critical for understanding your social media performance.
By tracking metrics that matter, you can tailor your LinkedIn strategy, ensuring that the content you create and the schedule you keep resonate with your audience and align with your professional objectives.
Crafting your LinkedIn presence with the precision and forethought afforded by scheduling tools is more than a convenience—it's a strategic decision that places you ahead in the professional networking game.
Choosing the right tool largely depends on your particular requirements and constraints. Factors like your content strategy, budget, and specific feature needs are vital in determining which tool will serve you best.