Highperformr AI vs ZoomInfo

Static contacts and misaligned intent signals keep GTM teams from spotting and acting on real opportunities in time. Highperformr AI configures 100+ buying signals for your business, enriches them in real time from any publicly available source, and powers instant AI-driven outreach.

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Powering smart companies across industries

Improve deal closure speed by up to 40%

Unlike ZoomInfo, where AI layers on a static UI, Highperformr AI is end-to-end —
updating 700M+ contacts, enriching leads instantly, and detecting signals from events,
social media, and websites to trigger the next best AI powered action.

Here are six capabilities that help you reach the right people, on the right channels, at the right time.

Multichannel Inbound Optimization

Outbound Automation Intelligence

AI-updated CRM Contacts

Real Time Event Lead Enrichment

Trigger Based Campaign Execution

Social Signals Linkedin Workflows

SEE REAL-TIME SIGNALS IN ACTION

Multichannel inbound optimization

ZoomInfo gives you one-time data. Highperformr AI multithreads it into revenue.

Inbound leads don’t convert on their own. ZoomInfo can’t run real-time inbound workflows—form fills stall unless you manually enrich, qualify, and route them.
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Highperformr AI captures leads from any source, enriches with live multi-source data, matches to your ICP, and triggers outreach automatically—no Zapier hacks, no manual steps. That means faster speed to lead, zero missed handraisers, and a smooth path from form fill to pipeline.

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Outbound automation intelligence

Highperformr AI skips flat data and delivers richer signals with deeper context—faster.

ZoomInfo builds lists by titles and departments, but outbound needs more than job labels.

Highperformr AI ranks the right contacts in the right accounts by role context, social intent, job changes, and ICP fit — so SDRs know who to target, why now, and how to personalize, without wasting time on stale exports or org charts.

TARGET SMARTER WITH HIGHPERFORMR AI

AI-updated CRM contacts

Your CRM is outdated the moment it's filled — unless it’s powered by Highperformr AI.

ZoomInfo doesn’t monitor the contacts or accounts already sitting in your CRM.

ZoomInfo competitors like Highperformr AI scans for job changes, leadership exits, funding rounds, hiring spikes, and other buying signals — and re-ranks your existing book based on what’s happening right now. That means SalesOps teams don’t need dashboards or spreadsheets to know where to focus. The system tells them.

MAKE YOUR CRM WORK IN REAL-TIME

Real-time event lead enrichment

Go beyond attendee lists — even when you don’t have one.

ZoomInfo doesn’t identify who’s attending your events or engaging with your ecosystem.
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Highperformr AI uses social signals and past behavior to surface high-fit contacts likely to attend (or who’ve joined similar events), enriches them, and launches outreach automatically. Webinars, conferences, and roundtables become structured demand plays — not isolated GTM moments.

TURN EVENTS INTO PIPELINE

Trigger-based campaign execution

ABM shouldn't start in a spreadsheet — it should start with AI-ranked accounts ready for action.

ZoomInfo is a database. For campaign-led list building — filtered by goal, persona, region, and buying signals
— you’ll need to stitch tools.
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Highperformr AI flips the workflow: you set a campaign objective, and it surfaces best-fit accounts and contacts from your TAM, enriched and ranked for action. From lookalike discovery to persona mapping, it’s built for modern ABM.

BUILD SMARTER LISTS

Social signals and LinkedIn workflows

Your buyers don’t just open emails — they scroll LinkedIn.

ZoomInfo can’t tell you if your ICP liked a competitor post, commented on a G2 comparison, or followed a recruiter from SAP. Highperformr AI can — tracking social signals, automating multichannel outreach (email + LinkedIn), and enabling native publishing and advocacy. For SalesOps, it’s one integrated motion from awareness to outreach.

TURN SIGNALS INTO OUTREACH

Cutting to the chase

Static contact databases cost enterprises $2.3M in missed pipeline. Highperformr AI recovers it and brings it all together: live enrichment, competitor tracking, buying signals, job change alerts, CRM automation, and applied AI. Here's a quick breakdown of both their GTM workflow summaries.

GTM STAGE

highperformr

Identify accounts
(TAM & lookalikes)

Finds net-new and lookalike accounts using campaign goals, ICP filters, and signals. Connects to CRM to surface gaps.

Offers a database, but doesn’t recommend new accounts based on intent or GTM strategy.

Identify contacts
(ICP fit)

Surfaces high-intent, decision-ready ICPs based on role, responsibilities, social signals, and triggers.

Static data only: name, title, company. No prioritization of who or when.

List building for ABM – companies & contacts

In progress – upload a use case to get ICP-matching companies + contacts.

Not supported.

Job change tracking

Always-on agents track changes and route churn/expansion signals into CRM.

Manual search or buy data externally. No automation.

AI waterfall enrichment

Chooses best vendor per contact, retries failed lookups, charges only for verified results.

Own data only. Even if it's missing or wrong, you pay.

Inbound workflow – website signup

Enriches signups, matches to accounts, finds more ICPs, sequences outreach.

No enrichment of inbound form fills or website visits.

Prioritize existing accounts

Scores accounts using hiring, funding, leadership changes, tech, and more.

Rigid firmographics. No scoring or prioritization.

Prioritize ICP contacts

Tags decision-makers by role, tools, past projects. Ranks contacts within accounts.

Treats all contacts equally. No influence or stage logic.

List building for ABM – events

Detects attendees via social signals, past activity, and ICP fit. Automates invites/follow-ups.

No event list-building or attendee detection.

Social + competitor engagement

Tracks ICPs engaging with competitors or key topics. Sends alerts and launches campaigns

No social tracking. Can’t detect AE or competitor activity.

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Your workflows should bring in revenue

Why pay enterprise prices for a database? ZoomInfo gives you data—at a steep price and with extra tools required. Highperformr gives you AI-powered GTM execution without the cost or complexity.

FEATURE

highperformr

Validates data using multiple sources

Uses AI and validation to choose the best data before outreach.

Relies only on one vendor or pre-integrated third parties.
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Tracks competitor engagement

Flags when ICPs engage with competitors or mention them on social.

Doesn’t track competitor engagement

Detects intent from web and social

Captures web and social intent signals natively in real time.

In beta. Based on delayed, snapshot-based signals - not live data.

Integrates with CRM and automates

Natively syncs with CRMs and auto-routes enriched leads.

Supports CRM integrations.
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Delivers higher ROI

Transparent pricing with built-in enrichment and automation.

Requires multiple tools and external databases. Native enrichment can cost ~5x more.

Enriches in real time

Enriches both people and companies in real time using a live enrichment waterfall.

Uses 3–6 month-old snapshot data - contact and company data aren’t updated live.

Sends job change alerts

Alerts you when buyers switch jobs and auto-routes them into workflows.

In beta. Not live - based on old data and manual configuration.

Works out of the box

Fully self-serve and ready to use without external services.

Requires a partner to set up data flows and additional tools for enrichment and activation.

Uses native AI across workflows

Applied AI powers enrichment, prioritization, and automation across Highperformr.

Limited. Basic AI features, not applied across the full workflow.

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Built for enterprise-grade GTM

With ZoomInfo, every dollar spent is often matched by another for services, outreach tools, or data vendors.
Highperformr AI is trusted by scaling RevOps, Demand Gen, and SDR teams to replace the patchwork with
one unified GTM system.

Native enrich, score, route — no integrations

Multi-threading and buying committee–ready

SOC 2 Type II, audit-ready, enterprise-safe

One GTM system — no vendor sprawl

Slack-first support — no tickets, real humans

White-glove onboarding for every workspace

SOC 2 Type II

We hold SOC 2 Type II certification, independently audited to ensure operational excellence in data security, availability, and confidentiality.

ISO 27001

We are ISO 27001 certified, the gold standard for information security management, ensuring end-to-end risk protection and system integrity.

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"With Clay, getting useful GTM signals into our planning models felt disjointed — too many tools, too many gaps. Highperformr gave us a single console with verified data, job change alerts, and prioritized leads, all feeding directly into our forecasting workflows. Their agents are built around how we operate. And unlike Clay, the service and support scale with you — not your billing tier."

FP&A Lead, Drivetrain

"Clay was powerful, but required too many moving parts. With Highperformr, we got immediate access to verified data, job changes, and outreach — without integrations or a massive learning curve. Everything flows into our system natively, and the pricing actually respects early-stage teams."

Operations Lead, Ruleguard

"With Clay, we always had to build the workflows ourselves — and still ended up paying more for scattered enrichment. Highperformr gave us a console that just works. Agents are tailored to our GTM motions, and the data accuracy holds up at scale. It’s a no-brainer for lean teams that don’t want to babysit their stack."

Head of Revenue Operations, Everstage