Buffer vs. Sprout Social

How do Buffer and Sprout Social compare against each other? And what features does Highperformr provide?


Buffer and Sprout Social: What They Offer

Buffer and Sprout Social are prominent contenders in the realm of social media management platforms, each catering to distinct user needs.

Buffer stands out for its simplicity, offering an intuitive interface ideal for individuals and small businesses. Its focus on scheduling and publishing enables easy content management across multiple platforms.

On the other hand, Sprout Social targets larger enterprises with advanced features like robust analytics, social listening, and collaboration tools. It empowers businesses to analyze, engage, and optimize their social media presence effectively. Ultimately, the choice between Buffer and Sprout Social depends on the user's priorities, whether it's ease of use or comprehensive functionality tailored for larger organizations.

What is Highperformr? makes it easy to write, share, and engage as a team on LinkedIn and X (Twitter). helps businesses amplify their social media presence and drive growth. provides easy-to-use tools for social media publishing, team collaboration, employee advocacy, and social media analytics.

Let’s compare features, pricing, reviews, advantages, and disadvantages of Buffer vs. Sprout Social, and assess why Highperformr stands out as a superior option.

So what are these?

What is Buffer?

Buffer offers an intuitive social media management solution known for its simplicity and efficacy. Praised for its user-friendly interface tailored for smaller, agile teams, Buffer facilitates straightforward and efficient social media management. With a primary emphasis on content publishing, it furnishes convenient scheduling tools and comprehensive analytics.

What is Sprout Social?

Sprout Social stands out as a comprehensive platform for social media management and optimization, allowing businesses to schedule, publish, and analyze their social media content seamlessly. Moreover, it provides robust social listening and collaboration tools, aiding businesses in effectively managing their social media presence.


Highperformr vs. Buffer vs. Sprout Social

Here are the list of features that Buffer, Sprout Social, and Highperformr  offer – and you'll see why Highperformr is easily the best of the lot.

Scheduling & Publishing of posts



Unlimited Posts
Not able to create Thread posts

Connected X Accounts

Manage 1 X account. Multiple social accounts coming soon


Unlimited social profiles


Advanced Analytics:

  • Follower Trend
  • AI coach insights
  • Recent post insights
  • Top engagement posts
  • Media engagement
  • Account engagement
  • Post consistency tracker
  • Follower Gain v/s loss tracker
  • Engagement trends
  • Top Posts & Replies
  • Performance
  • Metric insights
  • Average Performance
  • Tweet Summary
  • Hashtag performance
  • Tweet Insights
  • Answers Overview
  • Which day gets the most engagement?
  • Which is the best type of post?
  • Which is the best frequency to post?
  • Cross network profile, post, tag
  • X Trends & keywords
  • Twitter paid performance
  • Competitor performance
AI Capabilities
  • Unlimited AI post suggestions
  • Auto-generated tweet templates
  • Dedicated AI coaching page to get more personalised posts generated
  • With AI rephrase your tone
  • Expand or shorten your post
  • Able to change the tone
  • Able to generate 3 options for a post
  • Able to generate AI post only above 10 characters
Longform Post

Allows creation for clipboard posting

Able to generate

Able to generate


Coming soon

  • Canva
  • Dropbox
  • Google Photos
  • Google drive
  • Make
  • Stencil
  • Zapier
  • Bitly
  • Canva
  • Dropbox
  • Google drive
  • Tableau
  • Zendesk
  • Slack
Editing & Drafts
  • Unlimited Drafts
  • AI generated tweets
  • Unlimited Tweet Threads
  • Customised Drafts
  • No AI Drafts
  • Add note to draft
  • Customised Drafts
  • Create a duplicate draft
  • Preview how a post displays before publishing
  • Add draft to activity
Engagement & Automations
  • Auto Repost
  • Delay thread
  • Autopilot for post ideas
  • Cross-publishing - coming soon

  • Link Shortening
  • Google Analytics campaign tracking
  • Shuffle Queue
  • Clean Queue
  • Empty Queue

  • Assigning cases
  • Export logs
  • Mention(@) while creating a post
Teams & Collaboration
  • Individual user
  • Teams coming soon
  • Manage Drafts
  • Manage Teams
  • Set user permissions
  • Simple approval process
  • Collaborate on ideas
  • Branded Automated posts
  • Team conversation on a post
  • Set user permissions
  • Simple approval process
Other Social Channels Supported

LinkedIn coming soon.

  • Instagram
  • Facebook
  • LinkedIn
  • Shopify
  • Instagram
  • Facebook
  • YouTube
  • TikTok
  • Pinterest
  • LinkedIn

Reviews of Buffer


  1. Post Scheduling: Buffer excels in post-scheduling, offering users an easy way to plan their content calendar. Its intuitive interface simplifies the process of scheduling posts in advance, ensuring a consistent online presence across various social media platforms.
  2. Social Media Integration: Buffer provides robust integration capabilities with various platforms like Facebook, Twitter, LinkedIn, Pinterest, and Instagram. This extensive integration streamlines the management of diverse social media campaigns from a single interface, enhancing efficiency and reach.
  3. Analytics Focus: Buffer places a strong emphasis on analytics, delivering detailed insights into post performance, audience engagement, and overall campaign effectiveness.
  4. Multiple Accounts: For businesses and agencies managing multiple brands or clients, Buffer's support for multiple accounts is invaluable. It allows for easy toggling between accounts, streamlined content scheduling, and comprehensive analytics for each account.


  1. High Pricing: Buffer's pricing may appear steep compared to similar tools, particularly for small businesses or individual users requiring advanced features.
  2. Limited Features: Buffer's feature set may feel restricted, lacking comprehensive client management tools offered by competitors.
  3. Instagram Limitations: While Buffer offers Instagram scheduling, it has restrictions, such as the inability to directly post certain content or engage with advanced Instagram features, impacting marketers heavily invested in this platform.
  4. Scheduling Issues: Some users encounter challenges with scheduling features, including limitations in bulk scheduling options and flexibility in post timing.

Reviews of Sprout Social


  1. Intuitive User Interface: Sprout Social excels in providing an intuitive user interface, making platform navigation seamless and allowing users to focus on content creation and engagement effortlessly.
  2. Advanced Analytics Tools: A standout feature of Sprout Social is its advanced analytics tools, offering businesses detailed insights into their social media performance through comprehensive reports and data visualization.
  3. Unified Inbox: Simplifying communication, Sprout Social's unified inbox consolidates messages from various platforms, streamlining interactions and ensuring prompt responses to customer inquiries.
  4. Multi-Platform Management: Sprout Social facilitates posting across multiple social media platforms simultaneously, streamlining content distribution. Users can customize posts for each platform and conveniently view all scheduled content and drafts.


  1. Higher Cost: In comparison to Buffer, Sprout Social typically comes with a higher price tag. While its features are justified for many businesses, smaller enterprises might find it less budget-friendly.
  2. Learning Curve for New Users: Sprout Social, with its extensive feature set, may present a steeper learning curve for newcomers. However, the time invested in learning is often rewarded with a comprehensive suite of tools.
  3. Instagram Limitations: Concerns have been raised by users regarding the functionality of Instagram stories within Sprout Social. Many users desire the ability to publish Instagram stories directly from the platform.
  4. Twitter Account Tagging: Users have also highlighted the inability to tag other accounts directly within Sprout Social when composing Twitter posts as an area for improvement.

Buffer vs. Sprout Social: Scheduling and Publishing Capabilities Comparison

Buffer and Sprout Social excel in social media management, yet their scheduling and publishing capabilities vary. Buffer prioritizes simplicity, ideal for small businesses, while Sprout Social offers advanced features tailored for larger enterprises.

Buffer provides essential social media management features like scheduling and analytics, albeit with potentially fewer accounts and posts in its queue compared to competitors. It focuses on simplicity and efficiency, appealing to users prioritizing streamlined workflows and ease of use.

Sprout Social's scheduling capabilities are equally robust, enabling seamless content planning and publishing. The platform's ViralPost feature analyzes audience engagement patterns to optimize post scheduling.

Buffer vs. Sprout Social: Analytics Capability Comparison

Buffer and Sprout Social boast robust analytics capabilities, yet they diverge in focus and depth. Buffer offers straightforward analytics suited for small businesses, including basic engagement metrics. In contrast, Sprout Social provides comprehensive analytics tailored for larger enterprises, offering detailed demographic data, sentiment analysis, and advanced reporting features.

While both platforms facilitate data-driven insights, Sprout Social's in-depth analysis is particularly valuable for businesses requiring detailed data and insights.

Buffer vs. Sprout Social: Social Media Collaboration Capability Comparison

Buffer and Sprout Social differ in their social media collaboration capabilities. Buffer focuses on individual scheduling, lacking extensive team collaboration features.

Conversely, Sprout Social offers robust collaboration tools such as task assignment and approval workflows, catering to larger teams. Its platform facilitates seamless teamwork in planning and executing social media strategies.

Buffer vs. Sprout Social: Inbox/Listening Capability Comparison

Buffer and Sprout Social diverge in their inbox and listening capabilities. Buffer offers basic inbox management for engaging with comments and messages across platforms. It provides essential tools for monitoring interactions but lacks advanced listening features like keyword monitoring and sentiment analysis.

In contrast, Sprout Social offers advanced inbox and listening capabilities. It includes features such as keyword monitoring and sentiment analysis, enabling comprehensive social media monitoring and engagement strategies tailored to the needs of businesses and brands.

Pricing Comparison: Buffer vs. Sprout Social

Buffer and Sprout Social offer different pricing plans tailored to various user needs, from individuals to large enterprises.


Buffer's pricing plans are as follows:

  • Free: This plan is perfect for individuals and businesses who are just starting out with social media. It allows for a total of 3 social accounts.
  • Essentials: Priced at $6 per month for one channel, this plan is tailored for professionals seeking publishing, analytics, and engagement tools. It includes everything from the Free plan, plus in-depth analytics and engagement tools to help you enhance your social media presence.
  • Team: Starting at $12 per month for 1 channel, this plan is well-suited for teams desiring unlimited users, collaboration, and reporting. It includes all the elements of the Essentials plan, as well as team collaboration tools and the ability to add additional users, making it an excellent choice for teams who want to work together seamlessly.
  • Agency: Designed for marketing agencies with 10 or more channels, the Agency plan starts at $120 per month for 10 channels. It's the perfect solution for agencies that need to manage multiple clients' social media accounts. Additionally, you can add more channels for $6 per month, providing the flexibility to scale as your client base grows.

Sprout Social:

Sprout Social's pricing plans are as follows:

  1. Standard: Priced at $249 per month for 1 user (billed annually), the Standard plan provides a solid foundation for social media management. Additional users can be added for an extra $199 per month each.
  1. Professional: At $399 per month for 1 user (billed annually), the Professional plan offers advanced features for social media management. Additional users can be included for an extra $299 per month each.
  1. Advanced: Geared towards extensive social media management needs, the Advanced plan is priced at $499 per month for 1 user (billed annually). Additional users can be incorporated for an extra $349 per month each.
  2. Enterprise: This custom-built plan is designed to meet specific business needs, offering tailored implementation and onboarding to ensure teams are up and running quickly.
why highperformr

Advanced Analytics & AI Powered Content Customization

Highperformr offers advanced analytics, AI-powered content customization, and audience growth features. It simplifies scheduling, delivers in-depth engagement analysis, and excels in personalizing content with data-driven insights. With a vision to expand to platforms like LinkedIn and future plans for efficient team management, Highperformr is your go-to tool for enhancing social interactions and optimizing your online presence.

ai analytics

Unlock Insights: Dive into Data-Driven Decision Making with Highperformr Analytics.

ai settings

Empower Your Strategy: Harness AI Precision for Smarter, More Effective Engagement.

Our Verdict


Highperformr excels in Advanced Analytics and AI-Driven Content Creation with unmatched capabilities, including Follower Trend, AI coach insights, and Engagement trends.

Buffer is a cost-efficient choice, favored by individuals, freelancers, and small businesses for its flexibility in scaling features at a competitive price.

Sprout Social stands out with its comprehensive suite of social media management tools, encompassing robust analytics, publishing, and listening capabilities.

In conclusion, Buffer is an excellent choice for individuals and small businesses seeking a user-friendly social media management platform with straightforward scheduling and publishing capabilities. However, for larger enterprises requiring more advanced features and comprehensive collaboration tools, Sprout Social emerges as the preferred option. Its robust analytics, extensive collaboration functionalities, and advanced listening capabilities make it a powerful tool for managing social media presence effectively.

Ultimately, the choice between Buffer and Sprout Social depends on the specific needs and scale of the organization, with both platforms offering valuable solutions tailored to different user demographics.

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