AI SDRs, automated emails, and other convenient ways to reach customers and prospects are everywhere these days. Yet, there’s something special about face-to-face conversations, in-person networking events, and being surrounded by thousands of peers and colleagues in a massive conference hall.
Moreover, B2B events remain one of the best ways to connect directly with prospective customers, test your product’s value proposition, learn about the market, and get a real sense of where the industry is heading.
But with hundreds of B2B events and tradeshows competing for attention in 2025, choosing the wrong ones can cost you thousands in missed opportunities and wasted resources.
As a SaaS leader, we know your time is too valuable to spend anywhere but with prospects, customers, and people who truly fit your ideal customer profile (ICP).
We’ve sifted through dozens of directories to bring you a curated list of must-attend SaaS networking events for startups looking to scale their business in 2025.
Here’s the list in chronological order:
SaaStr Annual 2025 (San Francisco, CA – May 13-15 2025)
Why should you attend? SaaStr Annual remains the #1 event for SaaS leaders, and for good reason. The 2025 edition promises to be their most founder-focused yet, with dedicated tracks for early-stage, growth-stage, and enterprise SaaS companies.
Exclusive insight: SaaStr outdid itself last year and has raised the bar for this year. Here’s a TL;DR of what SaaStr 2024 was like.
SaaStock USA (Austin, TX – May 13-14, 2025)
Why should you attend? SaaStock delivers SaaScity bootcamps focused on CEO strategies, revenue retention, and marketing specifically for founders at the growth stage.
Exclusive insight: SaaStock's AI-powered networking app matches you with attendees who share your specific challenges and goals.
Propel25 by Rocketlane (Santa Clara, CA – May 14-15, 2025)
Why should you attend? Propel25 is the world’s premier conference for professional services and implementation leaders, focusing on intelligent project delivery in the evolving post-AI tech landscape. The event offers sessions, workshops, mixers, dinners, and networking opportunities designed to spark new conversations, connections, and insights for service delivery professionals.
Exclusive insight: Propel25 emphasizes how AI and intelligent automation can transform service delivery by automating routine tasks, enhancing decision-making, and improving operational agility, helping teams do more with less.
PLGTM Summit (San Francisco, CA – May 20-21, 2025)
Why should you attend? For founders embracing product-led growth, this focused event brings together over 600 industry leaders across sales, marketing, and operations to share tactical PLG strategies.
Exclusive insight: Their exclusive workshops help you identify specific user actions that actually predict conversion and expansion in your product.
Mercury Spheres (San Francisco, CA – May 20, 2025)
Why should you attend? This conference is designed explicitly for ambitious startup founders focusing on innovation. It serves as a collaborative platform for exchanging ideas, sharing insights, and nurturing meaningful relationships with peers and industry leaders.
Exclusive insight: Being organized by a prominent financial service provider for startups suggests the event may offer a unique perspective on founder challenges related to finance, operational scaling, and navigating the startup journey from a practical, operational standpoint.
ProductCon (New York – May 21, 2025)
Why should you attend? ProductCon delivers an exhaustive agenda including keynotes from influential product leaders, breakout sessions, and interactive workshops focused on product management excellence.
Exclusive insight: Their Failed Product Strategies sessions offer honest accounts of approaches that didn't work and what to do instead.
Product-Led Summit (San Francisco, CA – September 16-17, 2025)
Why should you attend? With over 200+ attendees and 30+ speakers from successful PLG companies, this summit delivers hands-on strategies to accelerate your product-led growth journey.
Exclusive insight: Their Conversion Optimization Clinic allows you to submit your signup flow for live critique by conversion experts who have optimized funnels for leading SaaS companies.
SaaSiest Amsterdam (Amsterdam, Netherlands – October 1-2, 2025)
Why should you attend? Part of the SaaSiest series, this Amsterdam event convenes approximately 750 attendees for a focused community gathering of B2B SaaS professionals operating within the Benelux region and the broader European market.
Exclusive insight: Amsterdam is a rapidly growing European tech hub. This event offers targeted access to the local ecosystem, including founders, specialized talent, and potentially investors with a specific interest in the Benelux market and its unique characteristics.
ARRtist Summit (Berlin, Germany – October 9, 2025)
Why should you attend? The ARRtist Summit is a dedicated networking conference laser-focused on optimizing Annual Recurring Revenue (ARR) strategies specifically within the SaaS community of the German-speaking (DACH) region. It gathers around 500 attendees including founders, VPs, investors, and solution providers.
Exclusive insight: Its explicit focus on the DACH region makes it a critical event for any SaaS company currently operating in or targeting Germany, Austria, and Switzerland, providing highly relevant, localized insights and networking opportunities that other general European events might not offer.
SaaStock 2025 (Dublin, Ireland – October 14-15 2025)
Why should you attend? While most conferences prioritize the American market, SaaStock provides unparalleled access to the European market.
Exclusive insight: SaaStock's new Market Entry Accelerator track is essential for founders considering European expansion, with country-specific regulatory and go-to-market workshops.
SaaS North (Ottawa, Canada – Nov 5-6, 2025)
Why should you attend? For founders targeting the Canadian market, SaaS North brings together Canadian founders, operators, and investors to discuss the unique challenges and opportunities in the Canadian SaaS ecosystem.
Exclusive insight: Sessions focus on navigating Canadian funding landscapes and expansion strategies specifically tailored to the country's business environment.
Web Summit 2025 (Lisbon, Portugal – November 10-13, 2025)
Why should you attend? Web Summit stands attracts a massive global audience potentially exceeding 70,000 attendees across diverse tech sectors. The agenda tackles key challenges ranging from deep tech and SaaS to environmental sustainability
Exclusive insight: While not exclusively focused on SaaS, Web Summit's immense size and cross-industry composition help with understanding global tech megatrends, and gaining valuable perspectives from influential leaders operating outside the typical SaaS circuit. The value for a SaaS founder likely lies less in deep, SaaS-specific tactical advice compared to events like SaaStr or SaaStock, and more in broad market understanding, and cross-industry networking.
How to maximize ROI from events
Conferences attract thousands of folks and are great for networking and meeting new people. And while grabbing coffee, chit-chatting with people, and making new connections is fun, it is important to have some method to the madness.
Not every person attending an event that you’re attending can turn into a prospective customer or partner for your business. So, it is important to ensure that you spend time striking conversations with the right people.
The key to deriving ROI from events is to prepare for the event ahead of time, and try to meet the right kind of people and nurture leads.
But how do you find out beforehand who these people are that you can meet with?
Highperformr’s AI Agents can help.
With Highperformr, you can proactively identify who's attending the same events as you, and strike conversations with people who fit your ICP and book more meetings from the events.
Taking SaaStr 2025 as an example, here's how you can use this approach:
- Identify attendees: LinkedIn is typically buzzing with posts from people announcing their attendance at major events. Attendees often share content using event-specific hashtags (like #SaaStr2025) or mention keywords related to the event (SaaStr Annual 2025). Use Highperformr to compile attendee lists. The platform can aggregate users posting with specific hashtags or keywords, creating a comprehensive list of likely attendees or those speaking about the event.
- Qualify based on your ICP using Higheperformr: Once you have this list, filter for those who match your ICP.
- Find contact information: For those high-value prospects, Highperformr can help enrich the contact with not just email addresses and phone numbers but other details about the contact and their employer.
- Craft personalized outreach messages:
After that, depending on the immediate buying intent, you could choose to either book meetings with them ahead of time, or nurture those leads.
By doing this homework ahead of time, you'll spend less time wandering conference halls and more time in productive meetings with potential clients or partners who matter to your business.
To learn more about how Highperformr can help you maximize event ROI, schedule a demo with us today!
