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Social Media Marketing

15 Social Media Tips to Elevate Your Marketing Strategy

In today's digital landscape, social media has become the cornerstone of effective marketing strategies offering unparalleled opportunities to brands. From enhancing customer relationships to driving sales, mastering the art of social media marketing is key for any business looking to thrive online, hands down.

Considering the stiff competition and social media’s top-of-the-funnel role, businesses need to level up their social game to gain visibility and reap even the most basic benefits of their social media.

Don’t worry! In this quick read on social media tips, we’ve got everything covered to make the best out of your social media game.

Social Media Marketing Tips to Increase Your Traffic in 2024

1. Employee advocacy

Discover the unsung heroes of brand advocacy right within your team: your employees!

You can empower your team to share your brand's message within their networks, which can help in boosting brand awareness and engagement. With strategies like swag promotions and internal incentives, you can transform your workforce into social media champions, driving controlled and impactful messaging across platforms. With AI-native platforms like Highperformr, you can empower your employees with a consistent stream of content ideas, automate approval workflows and ramp up your employee advocacy programs with little oversight.

Pro tip: Incentivize the employees on sharing an inside look, and important tips on social media and offer them benefits in return for driving brand awareness in their personal as well as professional networks.

2. Using AI for content ideation

AI-integrated platforms allow you to tailor your preferences and curate post ideas for your relevant social media marketing channels. You can easily get up to fresh, ready-to-publish drafts daily, aligned with your interests and the hottest trends.

Moreover, tools like Highperformr enable you to choose your content’s tone of voice, add content sources, and content inspirations. This ensures that the AI-generated content doesn’t catch you off guard and delivers exactly what you are expecting (sometimes even better than that).

Pro tip: Create an AI-powered "content roulette" tool (or, simply try Highperformr) that generates unique content ideas based on input parameters such as target audience, industry trends, and brand voice. That’s it, your new social media marketing game is ready to be played. 

3. Automating workflows such as approvals, scheduling and publishing

Gone are the days where businesses were using multiple tools (or spreadsheets) to manage project workflows. Businesses of all sizes are getting more value out of automating their workflows. Over 49% of marketers responding to a study by Statista reported that social media operations were the most automated in 2024.

Automating workflows can free up time and resources for your team members and also define their roles in a project, helping them increase their focus on strategic engagement initiatives. By streamlining social media marketing processes such as approvals, scheduling, and publishing, marketers can ensure timely and consistent delivery of content, ultimately driving increased traffic and engagement on your platform.

Pro tip: Assign different roles like Collaborator, Publisher, Content Creator, Admin, etc in your workflow (tools like Highperformr have these options). Defined processes and roles in your social media marketing strategy can help enable faster approvals and timely publishing.

4. Understand your target audience

Understanding your target audience in 2024 is like having a secret weapon in your social media marketing arsenal. So wear your detective glasses, decode their digital footprints, and uncover every single detail about your potential audience. Ask yourself questions like: 

- Who is my target audience? 

- What’s their age? 

- Where do they live? 

- What does their regular day look like?

- What are their pain points? 

- Which social platform do they use?

- What are their social media activities like?

- Do they seek funny or informative content or both?

THE SAVVY TIP: Establish user personas, give them names, professions, and a personality. Then use those personas as pillars to interact with your audience and for your overall social media strategy.

5. Work on a ‘detailed’ social media calendar

While you ensure the quality and consistency of your posts, it’s necessary to maintain a detailed social media calendar to mitigate the risks of over/under posting, unorganized posting, unplanned resource distribution, etc, and to overall have a strategy that gives your social media goals a direction.

Instead of a calendar that just mentions date and topics to post about, work on a detailed calendar that includes themes, content types, captions, links & URLs, visual assets, key events, engagement strategy details, etc.

While there are ample social media tools out there to help businesses/marketers create a social media calendar, you can start with Highperformr as it helps not just with a content calendar, but also a color-coded consistency tracker and post scheduler.

Pro tip: As the social media landscape keeps on changing, always make space for AB testing in your social media calendar to find out what’s working well for your brand i.e., post timing, post frequency, type of content, etc. to drive performance.

6. Optimize Posting Times for Maximum Engagement

Timing is everything on social media and in life, isn’t it? 

By analyzing your audience insights and leveraging data analytics tools, you can identify the most opportune times to post content on each platform. Experiment with different posting schedules and track engagement metrics to determine the optimal times when your audience is most active and receptive. This strategic approach ensures that your content reaches the maximum number of users and generates higher levels of engagement, ultimately boosting the effectiveness of your social media marketing efforts.

Pro tip: Use scheduling tools like Highperfomr to plan and automate your posts, allowing you to maintain a consistent presence on social media without being tied to your computer or phone.

7. Cross-promote on your social channels

This can be the most strategic alliance for your brand. As much as it's about partnership and mutual endorsement, it’s necessary to find the right brands/influencers that can have an impact on your audience. Without investing time in random social media tips, you can simply join forces with collaborators and start with influencer posts, promotional videos, giveaways & contests, podcasts, webinars, etc.

Moreover, you can also cross-promote within your social channels. Simply drive the audience from one platform to another with a strong call to action (Facebook to Instagram, Instagram to Website, Instagram to Twitter, Twitter to Website, etc) while keeping the brand identity intact and taking the audience one step ahead in your sales funnel.

Pro tip: Choose one social media platform as your primary focus and share teasers or highlights of your content on other platforms, directing engagement consistently back to your main platform.

8. Stay consistent on all platforms

Have great ideas flowing in your mind for your business on social media? 

Great, but that’s not it.

With all those ideas, you also need to follow the thumb rule of maintaining a consistent social media presence on all platforms. Before you get too excited, there is a thin line between being consistent and posting repeated poor-quality content. Channel your efforts wisely by producing quality content even if it reduces your frequency a little. Other than this, ensure to engage with your followers, and respond to their comments so that you have a conversational two-sided brand.

Pro tip: Identify the social media platforms that are related to your brand and decide frequency accordingly. Invest more effort in staying consistent on platforms where your audience is. Don’t forget - one platform, numerous possibilities!

9. Harness User-Generated Content for authenticity

Incorporating user-generated content (UGC) into your social media strategy can be a game-changer. UGC not only adds authenticity to your brand but also fosters a sense of community among your audience. Encourage your followers to share their experiences, testimonials, and creative content related to your brand or products. Reposting UGC not only showcases your customers' loyalty, but also provides fresh and engaging content for your social media channels.

Pro tip: Create branded hashtags and campaigns to encourage UGC submissions, and always seek permission before reposting content to respect users' rights and privacy.

10. Optimize your post frequency & schedule

Optimizing post frequency and schedule is like conducting a symphony, ensuring each note hits the right tempo to captivate the audience. You can start by analyzing audience engagement metrics, experimenting with different schedules, observing when your audience is most active, and concluding with the best posting time and schedule for your brand.

Pro tip: The key to a good social media marketing strategy is not just about being heard, but being heard at the right moment.

11. Analyze user sentiments using AI

The world is changing with AI and so should your social media strategy. The power of AI has enabled automating emotion detection which can help in gauging your audience’s emotions and in deriving the kind of content that will hit the right spot. Amazing how it can help brands connect with users, isn't it?

Just a heads up before you start your tool research and follow random social media tips and tricks, Highperformr can assist you with exceptional accuracy in deciphering nuanced emotions that can help you truly understand your audience.

Post analyzing sentiments, the only constant should be to excel in the art of storytelling. Because humans connect with stories and human minds remember things better and longer when presented to them. Here is a perfect example of Airbnb nailing the art of storytelling.

Click to play

Pro tip: Start small- begin with using AI sentiment analysis to track the sentiment of your most engaging posts. Analyze the trends to understand what elicits positive or negative reactions from your audience. Over time, refine your social media marketing strategy based on these insights to better resonate with your followers.

12. Spark conversations with compelling questions

Engagement on social media isn't just about broadcasting your message- it's about starting conversations. Pose thought-provoking questions related to your industry, products, or current events to encourage interaction from your followers. 

This not only increases engagement but also provides valuable insights into your audience's preferences and interests. Remember to respond to comments and actively participate in discussions to nurture a vibrant community around your brand.

Pro tip: Use open-ended questions that invite diverse perspectives and encourage meaningful dialogue. Monitor responses closely and tailor your content strategy based on the insights gained from these interactions.

13. Treat each social channel uniquely

Imagine each social channel as a distinct island in a vast archipelago, each with its own culture, language, and customs. By respecting the uniqueness of each island, businesses can unlock the treasure of brand identity, traffic, and engagement hidden within.

Diving into details, users come on different social media platforms with a different mindset. For example, a 25-year-old on a Monday evening will behave differently on LinkedIn vs on Instagram vs on Facebook. What we need to ensure is to give them content that best addresses their mindsets.

Pro tip: When tweaking content as per social media channels, don’t just stick to English. Instead, engage in your audience’s language and keep a vernacular approach by reflecting on their language, culture, habits, etc., in your social media posts.

14. Stand out with quality content (Use AI to create viral content) Cultivate Authentic Connections Through Storytelling

In a crowded digital landscape, authentic storytelling is your secret weapon for building meaningful connections with your audience. Share compelling narratives that resonate with your brand's values and mission, tapping into emotions and experiences that evoke genuine engagement. Whether it's sharing behind-the-scenes stories, customer testimonials, or personal anecdotes, storytelling humanizes your brand and fosters trust and loyalty among your followers.

Pro Tip: Given the format of storytelling works well in general, when you use storytelling for your brand ensure to show transparency to the audience. Give out little details or insights that no other brand does.

How to implement this social media marketing advice in 2024?

Social media marketing in 2024 requires a forward-thinking approach. Before you start or decide to edit your social media marketing strategy, don’t forget to embrace advanced AI tools, empower employee advocacy, stay ahead of trends, maximize cross-promotion, keep an eye on competitor analysis, optimize workflow automation, and lastly keep in mind all the quick tips listed above. 

By adapting to these innovative approaches of the new social media world, marketers can stay ahead of the curve and elevate their social media marketing strategy to new heights in 2024 and beyond.

Conclusion

Navigating the ever-changing landscape of social media requires more than just a roadmap—it demands creativity, adaptability, and a willingness to explore new routes. 

As you work on your social media marketing in 2024, remember to stay agile, innovative, and savvy in your approach. Because that’s what today’s user is seeking. So, dive deep into user sentiments and analytics, connect with the users, ride the trends like a social media maverick, and remember: when it comes to social media, the sky's the limit—just make sure your content is flying high! 

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