S

sprout social

Overview

Total employees1727
Departments20
Locations23

Sprout Social is a leading provider of cloud-based social media management and analytics solutions. Operating within the SaaS (Software as a Service) industry, Sprout Social empowers businesses of all sizes to effectively manage their social media presence, engage with their audience, gather actionable insights, and streamline team collaboration. Recognized as a top-tier social media management platform, Sprout Social focuses on delivering a unified suite of tools for social listening, publishing and scheduling, customer relationship management (CRM), engagement, analytics, and social advocacy. The company maintains a strong market position through continuous innovation and a commitment to providing robust and user-friendly solutions for navigating the complexities of social media marketing.

sprout social's headcount breakdown by department

DepartmentHeadCount
Administrative
5
Consulting
32
Service
115
Design
15
Education
2
Finance
38
Management
20
Hr
38
Legal
16
Marketing
68
Medical
0
Operations
13
Department
189
Product
81
Management
4
Estate
0
Research
19
Sales
331
Technical
251
Trades
1

Sprout Social's department distribution reveals a well-balanced organization focused on both technological innovation and customer success. The significant investment in Sales (331 employees) signifies a strong emphasis on acquiring new customers and driving revenue growth, a common characteristic of SaaS companies focused on scaling. The substantial Technical department (251 employees) highlights the importance of continuous development, platform maintenance, and the introduction of new features, essential for remaining competitive in the rapidly evolving social media landscape. A strong Customer Service presence (115 employees) underscores Sprout Social's commitment to customer satisfaction and retention, which is critical in the subscription-based SaaS model. The Product team (81 employees) drives the ongoing development and refinement of the platform's features and functionality. The Marketing (68 employees), Finance (38 employees), and HR (38 employees) departments provide crucial support functions, enabling efficient operations and strategic growth. The presence of a Consulting team (32 employees) suggests that Sprout Social offers strategic guidance and implementation support to its clients, which adds value beyond the software itself. The Research department (19 employees) likely focuses on staying ahead of industry trends and developing innovative solutions. The 'Other' department (189 employees) could encompass various specialized roles, potentially including data science, UX research, or partnerships, indicating an adaptable structure. This balanced workforce distribution reflects a strategy that prioritizes both technological leadership and customer-centricity, aligning with the company's SaaS business model and commitment to providing comprehensive social media management solutions.

sprout social's employees by locations

Employee Count by Country

Total: 1,238 employees

925
United States
74.7%
120
Ireland
9.7%
64
Canada
5.2%
31
Philippines
2.5%
27
Poland
2.2%
21
Australia
1.7%
16
Singapore
1.3%
10
United Kingdom
0.8%
6
India
0.5%
4
Colombia
0.3%

Sprout Social's global workforce distribution reveals a primarily North American focus with strategic international expansion. The United States (925 employees) serves as the company's primary operational hub, indicating its origins and continued commitment to the domestic market. The significant presence in Ireland (120 employees) suggests a strategic move to establish a European headquarters, likely driven by access to talent, favorable tax incentives, and proximity to key European markets. The Canadian presence (64 employees) further strengthens its North American market coverage. The presence in the Philippines (31 employees) often indicates customer support roles or back-office operations. Locations like Poland (27), Australia (21) and Singapore (16) represents emerging growth markets or regional support centers to serve specific geographical areas. The scattered presence across other countries, like the United Kingdom (10), India (6) and Colombia (4) etc., indicates localized sales efforts, remote employees supporting specific markets, or the initial stages of international expansion. Overall, Sprout Social's geographic strategy reflects a combination of a strong domestic foundation, a strategic European base, and targeted expansion into specific international markets, aligning with its goal of serving a global clientele while optimizing operational efficiency and accessing diverse talent pools.

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sprout social Headcount by Region & Department | Highperform AI