Products
By Team
Sales
Multithread effectively and personalize outreach to convert deals faster
Social Media Marketing
Elevate social presence and drive business growth from social media
RevOps
Identify and prioritize high-intent leads, and improve sales effectiveness
Events & Field Marketing
Find and connect with ICP attendees, and improve event outcomes
Resources
.png)
.png)
sprout social
Overview
Sprout Social is a leading provider of cloud-based social media management and analytics solutions. Operating within the SaaS (Software as a Service) industry, Sprout Social empowers businesses of all sizes to effectively manage their social media presence, engage with their audience, gather actionable insights, and streamline team collaboration. Recognized as a top-tier social media management platform, Sprout Social focuses on delivering a unified suite of tools for social listening, publishing and scheduling, customer relationship management (CRM), engagement, analytics, and social advocacy. The company maintains a strong market position through continuous innovation and a commitment to providing robust and user-friendly solutions for navigating the complexities of social media marketing.
sprout social's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 5 |
Consulting | 32 |
Service | 115 |
Design | 15 |
Education | 2 |
Sprout Social's department distribution reveals a well-balanced organization focused on both technological innovation and customer success. The significant investment in Sales (331 employees) signifies a strong emphasis on acquiring new customers and driving revenue growth, a common characteristic of SaaS companies focused on scaling. The substantial Technical department (251 employees) highlights the importance of continuous development, platform maintenance, and the introduction of new features, essential for remaining competitive in the rapidly evolving social media landscape. A strong Customer Service presence (115 employees) underscores Sprout Social's commitment to customer satisfaction and retention, which is critical in the subscription-based SaaS model. The Product team (81 employees) drives the ongoing development and refinement of the platform's features and functionality. The Marketing (68 employees), Finance (38 employees), and HR (38 employees) departments provide crucial support functions, enabling efficient operations and strategic growth. The presence of a Consulting team (32 employees) suggests that Sprout Social offers strategic guidance and implementation support to its clients, which adds value beyond the software itself. The Research department (19 employees) likely focuses on staying ahead of industry trends and developing innovative solutions. The 'Other' department (189 employees) could encompass various specialized roles, potentially including data science, UX research, or partnerships, indicating an adaptable structure. This balanced workforce distribution reflects a strategy that prioritizes both technological leadership and customer-centricity, aligning with the company's SaaS business model and commitment to providing comprehensive social media management solutions.
sprout social's employees by locations
Employee Count by Country
Total: 1,238 employees
Sprout Social's global workforce distribution reveals a primarily North American focus with strategic international expansion. The United States (925 employees) serves as the company's primary operational hub, indicating its origins and continued commitment to the domestic market. The significant presence in Ireland (120 employees) suggests a strategic move to establish a European headquarters, likely driven by access to talent, favorable tax incentives, and proximity to key European markets. The Canadian presence (64 employees) further strengthens its North American market coverage. The presence in the Philippines (31 employees) often indicates customer support roles or back-office operations. Locations like Poland (27), Australia (21) and Singapore (16) represents emerging growth markets or regional support centers to serve specific geographical areas. The scattered presence across other countries, like the United Kingdom (10), India (6) and Colombia (4) etc., indicates localized sales efforts, remote employees supporting specific markets, or the initial stages of international expansion. Overall, Sprout Social's geographic strategy reflects a combination of a strong domestic foundation, a strategic European base, and targeted expansion into specific international markets, aligning with its goal of serving a global clientele while optimizing operational efficiency and accessing diverse talent pools.
Want to stay ahead of sprout social's org changes?
Get alerts when hiring spikes or teams shift focus
Track changes vs. competitors
Spot warm GTM signals early