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morning consult
Overview
Morning Consult is a rapidly growing global decision intelligence company focused on providing data-driven insights and consulting services to businesses navigating complex market dynamics. Operating within the market research and consulting industry, Morning Consult leverages its proprietary technology platform and extensive polling capabilities to deliver real-time consumer insights, brand performance tracking, and economic forecasting. Known for its frequent polling on political and economic issues, the company has established itself as a reputable source for understanding consumer sentiment and informing strategic decision-making for leading brands, media outlets, and government organizations.
morning consult's headcount breakdown by department
| Department | HeadCount |
|---|---|
Administrative | 9 |
Consulting | 4 |
Service | 13 |
Design | 2 |
Education | 0 |
Finance | 12 |
Management | 23 |
Hr | 4 |
Legal | 9 |
Marketing | 7 |
Medical | 0 |
Operations | 15 |
Department | 42 |
Product | 6 |
Management | 5 |
Estate | 0 |
Research | 115 |
Sales | 33 |
Technical | 40 |
Trades | 0 |
Morning Consult's departmental distribution clearly indicates a business model heavily reliant on data-driven research and analysis, augmented by technology and effective sales strategies. The Research department, comprising approximately 29.7% of the workforce, is the cornerstone of the company, highlighting their dedication to delivering high-quality, timely insights. The substantial Technical department (approximately 10.3%) underscores their commitment to innovation, using technology to efficiently collect, analyze, and present data. A strong Sales team (approximately 8.5%) points to an aggressive strategy for client acquisition and revenue growth, essential for scaling in the competitive market research landscape. General Management (approximately 5.9%) suggests a solid foundation for strategic oversight and leadership. Functions such as Customer Service (approximately 3.4%), Finance (approximately 3.1%) and Operations (approximately 3.9%) are adequately staffed to support a company of this scale. The lean Design (approximately 0.5%) and Consulting (approximately 1%) teams suggest these are more specialized functions complementing the core research offering. The 'Other' department, representing approximately 10.9% of employees, potentially encompasses specialized roles crucial for ongoing innovation and customized service delivery. This department structure, focusing heavily on Research, Technology, and Sales, is well-aligned with Morning Consult's business strategy as a data-driven insights provider, enabling them to deliver value to clients seeking actionable intelligence.
morning consult's employees by locations
Employee Count by Country
Total: 339 employees
Morning Consult's geographic distribution is predominantly domestic, with approximately 86.6% of its workforce based in the United States, reflecting a strong commitment to serving the US market, which is a major hub for market research and consulting services. The presence of single employees in Thailand, the United Kingdom, the Philippines, and Uganda suggests a strategic, albeit nascent, approach to international expansion, potentially focused on specific client engagements or the collection of localized data. This distributed team, while small, can serve as critical points of contact for supporting international research initiatives and expanding market reach. The limited geographic diversification indicates that Morning Consult's primary focus remains on the US market, strategically aligning with the location of many of its core clients. However, the presence of international team members suggests a potential longer-term strategy to selectively expand its global footprint and capitalize on opportunities in emerging markets, while maintaining a core focus on serving its North American client base with robust domestic research and consulting capabilities.
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