Zoominfo vs Highperformr

What sets a successful sales person apart from the rest is the kind of intel and data they gather about a lead and how they use it. The right kind of data can help persoanlize the outreach message and shape the deal altogether. 

Most sales teams use data enrichment tools and sales intelligence platforms to access contact information, company data, and other insight about the lead. So getting the right kind of data enrichment tool is critical. The product you use should be able to give you accurate information, ideally first-party data that is updated in real time. 

As you probably know, Zoominfo has been among the more popular choices, but it isn’t all roses. It is important to do your research thoroughly and explore all the sales intelligence platforms available before jumping into a decision. 

In this article, we’ll give you a comprehensive rundown of Zoominfo – its key features, pros, cons, pricing structure, user reviews – and also compare it with competitors such as Highperformr, a product that has gained popularity in recent times. 

What is Zoominfo? 

Zoominfo is a sales intelligence company that gives companies access to a large database of company and contact information. While contact and company data is core to Zoominfo, there are many other services and solutions that the company offers. Zoominfo helps with website visitor tracking information and data on people searching for topics and keywords related to your business. 

Key features and offerings: 

• Contact & company search
• Buyer intent
• Website visitor tracking
• Sales automation
• Conversation intelligence
• Website chat
• Web Form optimization
• Digital advertising
• Workflows
• Lead enrichment
• Predictive modeling
• Data management

Pros: 

• Easy to use: Many users say that ZoomInfo is easy to use and implement for finding relevant prospect information. “I've never had a need to reach out to customer support because the UI is very user friendly,” a customer said on a G2 review. 
• Integration options: ZoomInfo integrates with CRMs, making it easy to manage and helping sales teams save time. 

Cons:

• Expensive: Zoominfo's pricing is higher than many other Apollo competitors, making it less accessible for smaller businesses or startups.
• Data accuracy issues: Users report that the data provided is outdated or inaccurate.
• Poor customer support: Complaints about subpar customer service and lack of responsiveness are common among Zoominfo users.

Users say that Zoominfo is expensive, a lot of the data isn’t accurate, the UI is “poorly designed and cumbersome”, and that the customer service is “appalling”. Naturally, B2B companies are looking for Zoominfo alternatives. And boy, are there many! From point solutions to country-focused solutions to workflow platforms, there are several dozen companies that could be considered competitors to Zoominfo. 

Zoominfo Pricing: 

• ZoomInfo doesn’t reveal its pricing packages on its website. It only mentions that you can choose packages based on the use case, such as sales, marketing, or recruitment (talent).

But the market has evolved since the time when Zoominfo was the leading data provider for B2B companies. Over the last few years, many Zoominfo competitors have come up, taking market share away from the company. 

One of the new Zoominfo alternatives that has replaced Zoominfo in several large B2B companies is Highperformr. 

What is Highperformr?

Highperformr is an AI-native data enrichment and GTM intelligence platform that helps users identify and enrich ICP leads based on first-party data. It helps B2B companies use social signals and insight for precise outreach, and spearfish leads to make outbound sales more efficient. 

Highperformr enables users to manage their entire GTM workflow – identifying leads that match their ICP, building lists of contacts based on different kinds of intent data, enriching leads with contact information and social insight, and reaching out to high-potential leads based on their recent social activity. Highperformr helps users identify leads and build contacts lists that match their ICP and then move the lists into their GTM workflow.

Users can build, consolidate, and organize their lead lists, enrich the lists with over 50 fields of information about the contact and provide them with real-time social insight to help with precise outreach that could increase response rates. 

Here’s what you can do with Highperformr: 

• Get first-party intent signals in real time
• Identify ICP leads from social media 
• Identity ICP leads using keyword search 
• Track job changes of key contacts to find warm leads
• Build contacts lists of all ICP contacts from a single target account 
• Get real-time insight on job changes, promotions, event participation, or other activity 
• Get weekly/monthly reports on a contact’s new connections on LinkedIn 
• Enrich leads with contact information, firmographic information, social intent signals, social activity insight, and other publicly available data. 

Pros:

• Leadgen + contact enrichment: Highperformr is a leadgen platform in addition to being a source for contact information enrichment. Users can manage their GTM workflow on Highperformr – all you need to do is to define and configure your ICP and Highperformr enables you to find contacts, enrich them, get social intent signals, refine your list, prioritize leads, and reach out to the high-potential ones to increase response rates. 
• Social media management: Highperformr comes with a GenAI-native social media management platform which you can use to create and publish posts on social media, track the audience engaging with the posts, and identify leads from among your social audience. 

Cons:

• No free plan: The leadgen features are not available on the free plan. Users have to purchase credits to be able to access the audience analytics and leadgen functionality. 

Pricing: 

• Highperformr offers a simple, free version for individuals, and for teams and larger enterprises, paid plans start at $59 for lifetime access, with optional credit add-ons available starting at $10 for 1,000 credits.

Comparative analysis and feature comparison: Zoominfo vs Highperformr

Highperformr is ideal for businesses seeking a modern AI-native platform that integrates lead generation, enrichment, and social selling with real-time insights.

Highperformr has been built to simplify GTM workflows and enable sales teams to spearfish ICP leads that are enriched with contact information and social signals. It is clearly the best of all Zoominfo competitors, designed to address all the issues that incumbents have. To learn more about Highperformr, sign up for a free trial or schedule a demo today!