Apollo vs Highperformr 

Sales intelligence tools are powerful platforms that offer access to extensive databases containing contact information and a wide range of sales intelligence data. These tools can range from basic databases to modern AI platforms, providing not only contact details but also first-party signals and intelligence. These AI sales platforms help in identifying, qualifying, and engaging leads. 

Your choice of sales intelligence tools can shape your go-to-market (GTM) workflows and the effectiveness of your outbound sales efforts. 

If you’re evaluating sales tools like Apollo, Highperformr, or Zoominfo, you’ve landed on the right page. We’ll take you through the features an ideal sales intelligence tool should have, and list the features of Apollo and Highperformr, so you can choose the best tool for your business. 

Common features in sales intelligence platforms

• Accurate data - An ideal sales intelligence tool doubles up as a data enrichment provider and must be able to give you accurate contact data and company information. The data should be reliable and must adhere to privacy regulations.  
• Frequent and real-time data updates - The platform should be AI-first and have capabilities to refresh the data frequently and give you intent signals such as job changes, in real time. 
• First-party signals - Choose a sales intelligence software that has access to first-party data about contacts and companies because that will help you personalize outreach messages and craft conversation starters that will resonate with the reader.
• Competitive analysis - Use a sales intelligence platform like Highperformr that helps you monitor your competitors, their sales folks, identify deals your competitors are targeting, etc.
• CRM integration - The best sales intelligence tools are those that integrate with your CRM seamlessly and help you enrich your CRM with signals and data without disrupting your existing workflows. 
• GTM workflow automation -  Sales tools that stand out from the rest are those have features and capabilities to identify your Ideal Customer Profile (ICP) and build lead lists, give you first-party data and insights into your target market, and enable you to engage with contacts and leads you have identified.

What is Apollo.io?

Apollo.io is a popular sales intelligence platform in the B2B sector today. It helps users with data enrichment, pipeline building, sales engagement, and automating workflows.

Users love Apollo because it provides data enrichment access to a massive database of over 210M contacts and 35M companies, and offers many other automation and sales engagement features on its user-friendly platform. 

Key features of Apollo.io 

• Large database: Users have access to over 210M contacts and 35M companies.
• Email automation:  The tool has features for sales outreach, such as customizable email sequences, A/B testing, and performance tracking.
• Filters: You can refine search using 65+ filters, including job title, industry, and company size, to zero in on the ideal leads.
• CRM integration: Apollo offers integrations with Salesforce, HubSpot, and other tools.‍
• Sales analytics: The platform offers analytics features to track key metrics like open rates, reply rates, and meeting bookings.

Apollo.io Pros and Cons

Pros:

• User-friendly interface: Intuitive design makes it easy for teams to get started without steep learning curves.
• Extensive and reliable contact database: Combines a large contact database with sales engagement tools.

But Apollo comes with its set of flaws that are prompting customers to explore other similar products. 

‍Cons:

• Support challenges: Users report delays in customer support responses, which can disrupt workflows. “We have spent more time trying to get their support to help fix their issues then we have been using the product,” a user said in a review on the G2 website. 
• Lack of features in lower-priced plans: Some customers have complained about the feature set provided as part of Apollo’s free or lower-priced plans. 

Apollo Pricing 

Apollo offers a free plan, and has multiple packages starting from $49 per user billed annually for a Basic version to $119 for larger organizations. Email credits are at the centre of Apollo’s pricing plans and users can purchase more credits as per their needs. 

Consequently, businesses that want to buy data enrichment tools at more affordable prices are increasingly looking for other Apollo competitors such as Highperformr.

What is Highperformr?

Highperformr is an AI-native GTM workflow platform and data enrichment provider that helps B2B businesses identify leads and enrich contacts using first-party social data. 

With Highperformr, you can 

• Identify ICP contacts from target accounts, websites, B2B events or trade shows, social platforms, or other sources using first-party data.  
• Enrich the leads with basic contact information, firmographic data, intent data, and social signals.
• Prioritize the high-potential leads based on social signals and spearfish the leads that are most likely to convert. 
• Use deep research for intent scoring based on criteria that you set for your business.
• Manage social media presence using the Social Media AI Agent to create and schedule personalised social media posts, drive employee advocacy, and amplify brand voice on social platforms to drive business growth. 

Highperformr is the best Apollo alternative as it provides not just access to a database of 250M contacts but helps identify ICP leads and enrich them with more contextual data and insight beyond contact numbers and email ids.  

It is ideal for companies that want to manage their entire lead generation, lead enrichment, and GTM workflow automation on one AI-native platform. 

With Highperformr, you don’t just get a row of names and contact information but get recent and relevant contextual data about leads that match your ICP, so you can understand your leads better and connect with them with context, and increase response rates.

Key features of Highperformr:

Highperformr pricing 

Highperformr offers a simple, free version designed for individual users. For teams and larger enterprises, there’s a 14-day free trial to explore advanced features. Paid plans start at $59 for lifetime access, with optional credit add-ons available starting at $10 for 1,000 credits.

Feature-by-feature comparison of Apollo and Highperformr

Why choose Highperformr over Apollo

First-party data 

Highperformr has direct and real-time access to data and can help you find not just the contact details of the person but also get insight and intent signals on how active they are, what topics they talk about, who their recent LinkedIn connections are, etc. 

Real-time signals

Highperformr is the only data enrichment and sales intelligence provider that gives real-time signals about leads, enabling you to act on intent signals and buying signals instantly. In a market that demands quick action, Highperformr is an essential software in any B2B company’s GTM tech stack. 

AI enrichments and deep research

In addition to data enrichment, Highperformr adds a layer of AI enrichments that help you understand your contacts better and enrich the CRM with more details about the contact or account. Highperformr conducts deep research based on information available in public records, funding announcements, corporate filings, and other information sources available on the internet to give you insight and intent data about your target accounts. 

Custom intent scoring

Highperformr enables you to define what intent means for your business, and assign intent scores for your leads and accounts. You can then prioritize the accounts or leads for outreach. 

Quick time-to-value and Applied AI solutioning

Highperformr promises quick time to value. Highperformr’s in-house solutioning and onboarding expert makes it easy for users to hit the ground running and see value from Highperformr in just days after configuring the leadgen and enrichment module. 

White-glove onboarding and customer support

Highperformr provides every customer with white-glove onboarding and implementation, and responsive customer support. ‍Apollo users report delays in customer support responses, which can disrupt workflows. “We have spent more time trying to get their support to help fix their issues then we have been using the product,” an Apollo user said in a review on the G2 website. 

Similarity search

With Highperformr, you can find contacts similar to an ICP contact you have, and find companies similar to accounts you’re targeting.‍ 

Build lead lists 

Highperformr enables you to build lead lists that match your ICP based on event or tradeshow participation, keyword search, social media engagements and audience, competitor audience analysis, etc. ‍

Intuitive and easy to use 

Highperformr has been built to be a simple, self-serve platform that RevOps leaders, sales folks, lead development representatives (LDRs) and market research teams, can use to enrich and filter leads easily. 

The verdict: Apollo vs Highperformr

Highperformr scores over Apollo and is the best sales tool you can use to simplify GTM workflows and enable sales teams to spearfish ICP leads that are enriched with contact information and real-time buying signals. To learn more about Highperformr, sign up for a free trial or schedule a demo today!

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