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5 Content Creation Tools for Social Media

Your approach to content creation will have a profound impact on the success of your social media marketing, and as content creation tech becomes more and more accessible, the standards of quality are only going to rise.

In order to maximize engagement on your target platforms and keep posts in-line with the competition, it’s important to make sure you’re equipped with all the right tools for creating unique, engaging content.

Here’s a closer look at the process of content creation, as well as five of our favorite content creation tools for social media.

Finding Fresh Ideas for Content

Before we get into the kinds of tools you can leverage for better content creation, it’s important to remember the best tech stack in the world won’t be worth a lot if you don’t have a reliable way to find fresh, original content ideas.

Some of the best ways to inspire content ideation for social media include:

  • Using Google Trends and similar tools for tracking the popularity and sentiment around potential content topics.
  • Curating your social media accounts so that your “Explore” pages are keeping you up to date with new developments and showing you the kinds of content that are getting high levels of engagement.
  • Monitoring hashtags and using social media analytics to keep on top of emerging trends and kick start your content creation at the right time.
  • Subscribing to social media marketing blogs and industry journals to read up on success stories and gain inspiration.

By making sure you’re equipped with active streams of content ideas, you’ll lay a strong foundation that will ensure you’re getting the most out of the content creation tools you bring into your stack.

1. Highperformr Social AI

Highperformr is a comprehensive platform that has a variety of features designed to help brands get a better ROI from social media, including a comprehensive analytics platform, scheduling and publishing tools, an employee advocacy platform, and more.

When it comes to content creation, there is a diverse suite of AI-powered tools purpose-built for different creative tasks involved in social media campaigns. You can simply choose the task you want to carry out, fire up the relevant tool, and enter a few key details for a prompt. Then, sit back and watch as the tool produces quality, unique content fit for your needs, which you can then tweak and develop to get it perfectly aligned with your brand identity.

Highperformr Social AI is idea for creating personalized social media content. Highperformr assists not just with content creation but with ideation as well. The Highperformr AI settings can be configured to monitor the websites you track or keywords you are interested in, and the platform will generate content ideas for you based on your areas of interest and based on what’s trending on the websites you listed in the AI settings. The Social AI does the research and generates post ideas personalized for the user.  

Outside of this, the Highperformr platform also offers a suite of free tools. Some of the most popular social media content creation tools available through Highperformr include:

  • X/Twitter bio generator.
  • Instagram bio generator.
  • X/Twitter viral post generator.
  • LinkedIn post generator.
  • Instagram photo resizer.
  • Product elevator pitch generator.
  • Support email generator.

And the best thing about our content tools? They’re absolutely free!

If you’re in the market for purpose-built content creation tools for social media to speed up the publishing cycle and ensure you’re sticking to platform best practices, be sure to check out our free tools today!

2. Canva

Canva is one of the most widely-used tools for visual content on the market, and for good reason! 

With a wide variety of applications all within a simple, user-friendly interface, this platform is one of the best content creation tools for social media professionals who either don’t have a dedicated graphic designer, or want to distribute some of the workload with a tool that can be picked up by anyone.

Canva’s free version allows you to access many of its core design tools for no investment at all, while the pro subscription gives you even more capabilities, such as premium stock images, a video background remover, a still image animator, and the ability to upload and save your own brand materials.

What’s more, Canva comes with a variety of social media templates allowing you to create graphics and videos made for specific post types, such as Instagram reels, TikTok videos, and YouTube thumbnails.

3. Lumen5

Something of a “Canva for video”, Lumen5 is an AI-powered video creation tool that allows you to create high-quality footage from text based prompts, and gives you access to a variety of useful assets you can use to augment your video or frame captions and subtitles in a more polished, professional style.

Its innovative blog-to-video feature allows you to paste in a blog post covering a concept you want to use for video content, then use its script generator to re-format the text into a more video-friendly structure. From there, you simply have to click “convert to video”, and Lumen5’s engine will match the script to suitable media assets to create a quality video. From there, you can carry out your own edits or resizing to align it with your campaigns, and queue it up for publication wherever your audience is active.

4. Adobe Lightroom

If you’re looking to share your original product shots or behind-the-scenes photos for a social media campaign, and the stock effects on your target platforms just aren’t cutting it, then Adobe Lightroom is definitely one to check out.

Made by the industry-leading minds behind Photoshop, Lightroom gives you access to huge photo editing capabilities within a simple, intuitive interface. Simple settings for elements like contrast, brightness, hue, and other variables, as well as a variety of AI presets to make photos more polished with a couple of clicks, Adobe Lightroom is sure to be an asset for any brand whose social media campaigns feature a lot of photographic content.

Aside from this, Adobe Lightroom also features the Lightroom Discover community, where users can check out a wide range of guided tutorials from photographers and designers, and learn how to apply industry editing techniques to their own images. 

This ranks it among one of the best content creation tools for social media teams with junior designers who you’re trying to train up on the job.

5. Headliner

If you’re looking to expand your content strategy into podcasting, or you’ve already got several hours of audio content just begging to be used on social media, then Headliner might be the perfect tool for your social media tech stack.

Headliner users get access to a few different features for creating polished content from simple inputs, but the main one that sets it apart is its “Make by Headliner” tool.

This allows you to input audio from a podcast and instantly turn it into a video with quality still graphics and sound-tracker animation, as well as a platform for scheduling the finished product’s upload to YouTube. You can also use this tool to upload original video footage, add AI captions, and automate creating different versions tailored to different platforms like YouTube Shorts, Instagram, and TikTok.

With the flexibility to choose from pre-made templates, create AI images, or upload your own branded content, Headliner provides one of the easiest ways to adapt audio to social media and up the quality of your video content.

Assembling Your Content Creation Tools for Social Media

As AI, consumer preferences, and other variables continue to change the standards of social media marketing, it’s important to make sure you’re well-equipped with a robust tech stack to delight your target audience and keep in-step with your competitors.

To discover our great range of content creation tools for social media, and many more helpful features, sign up to Highperformr for free today!

Sushma Nagendran
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