Zack Urlocker

Chief Operating Officer, Crescendo
Traverse City, Michigan,United States
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Who Is Zack Urlocker?

Total Experience20 years
CompanyCrescendo
CountryUnited States

Zack Urlocker is a seasoned software executive, board member, advisor, and investor with over 25 years of experience in the technology industry. He is renowned for his expertise in go-to-market strategies, scaling SaaS businesses, and open-source software. Zack played a pivotal role as the Chief Operating Officer (COO) at Zendesk, where he helped lead the company from its early stages through a successful IPO and significant global expansion. Prior to Zendesk, he was Executive Vice President of Products at MySQL AB, where he was instrumental in growing the open-source database company until its $1 billion acquisition by Sun Microsystems. Zack is also the co-author of 'The Agile Sell,' a book focusing on modern sales methodologies. He currently serves on multiple boards and advises high-growth technology companies, sharing his deep operational and strategic insights.

How Did Zack Urlocker's Career Path Shape Their Journey?

Zack Urlocker's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Crescendo - Chief Operating Officer(2024 to Present)
Venture Capital Backed Startups - Interim Executive, Board Member, Coach, Advisor(2017 to Present)
Scale Venture Partners - Executive in Residence(2024 to 2024)
Netlify - El Presidente(2023 to 2023)
Gatsby - Chief Executive Officer(2020 to 2023)
University of Michigan - Lecturer(2017 to 2019)
Duo Security - Chief Operating Officer(2014 to 2017)
Zendesk - Chief Operating Officer(2010 to 2013)

What Are Zack Urlocker's Key Achievements?

Led Zendesk to Successful IPO as COO

As COO of Zendesk, Zack Urlocker was instrumental in scaling the company's operations, sales, and marketing, contributing significantly to its growth from a startup to a publicly traded company in 2014.

Key Executive in MySQL's $1B Acquisition

As EVP of Products at MySQL AB, he played a critical role in the company's global growth, product strategy, and commercial success, leading to its acquisition by Sun Microsystems for $1 billion in 2008.

Co-Author of 'The Agile Sell'

Co-authored the influential book 'The Agile Sell: A Practical Guide to Selling in a Fast-Paced, Customer-Centric World,' providing valuable insights for modern sales professionals and teams.

Board Member and Advisor to High-Growth Tech Companies

Leverages his extensive experience by serving on the boards of and advising several technology companies (e.g., Duo Security (acquired by Cisco), GitLab (IPO), Grafana Labs, Contentful), helping them navigate growth and market challenges.

What's Zack Urlocker's Educational Background?

M. Math, Computer Science

University of Waterloo

Bachelor of Computer Science, Computer Science, Business Option

Concordia University

Master of Management (incomplete), Marketing

Northwestern University

Buying Intent Signals for Zack Urlocker

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
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Corporate Finance

Company Overview

Crescendo
Total employees35
HeadquartersToronto
Founded2017

Crescendo is a workplace DEI (Diversity, Equity, and Inclusion) education platform that aims to help companies build more inclusive cultures. It integrates with existing communication tools like Slack and Microsoft Teams to deliver personalized, bite-sized learning content and nudges to employees, focusing on behavior change and fostering allyship. The platform provides actionable insights and analytics to track progress on DEI initiatives.

Crescendo Funding Information
Unknown - Total Funding Raised
$2M - Most recent funding amount
2 - Number of funding rounds
15 Sep, 2020 - Latest funding round
Lead Investors:
Luge Capital
Portag3 Ventures
Inovia Capital
Golden Ventures
Two Small Fish Ventures
BDC Capital

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