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Yuporn Prapasrianan is a seasoned product leader with over 11 years of extensive experience in the technology sector, primarily focusing on e-commerce and online travel. Currently serving as the Head of Product at Ascend Commerce, she leads product strategy and execution. Her career is distinguished by significant contributions at industry giants such as Agoda and Lazada, where she managed and launched high-impact products. Yuporn is recognized for her expertise in product lifecycle management, user-centric design, and driving business growth through innovative digital solutions in the dynamic Southeast Asian market.
Yuporn Prapasrianan's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
As Head of Product, she leads the product vision and roadmap, spearheading the development of new features and platforms to enhance the e-commerce experience and drive business growth for Ascend Commerce.
Successfully managed and scaled key product lines at both Lazada and Agoda, two of Southeast Asia's leading tech companies. Her work involved optimizing user funnels, launching new functionalities, and contributing to significant market share growth.
Developed a deep and practical understanding of the Southeast Asian digital landscape, successfully navigating its unique market dynamics to deliver products that resonate with millions of users across the region.
PRINCE2® Registered Practitioners - Year 2012
Bank of Thailand (Central Bank) - Year 2003
Bank of Thailand (Central Bank) - Year 2003
The Securities and Exchange Commission, Thailand (SEC) and Thai Bond Dealing Centre Education - Year 2001
Cardiff University / Prifysgol Caerdydd - Year 1995
City University London - Year 1989
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