Yasmin Tweed
London, England,United Kingdom
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Yasmin Tweed is an accomplished Senior UX Designer with a decade of experience in crafting intuitive and engaging digital experiences. She specializes in user-centered design methodologies, from initial research and persona development through to wireframing, prototyping, and usability testing. Yasmin has a strong passion for solving complex problems with elegant solutions and has a proven track record of leading design projects for both web and mobile applications across various industries, including e-commerce, SaaS, and healthcare. She is adept at collaborating with cross-functional teams, including product managers, engineers, and stakeholders, to deliver products that meet both user needs and business goals. Yasmin is deeply committed to accessibility and inclusive design principles.
Professional Summary
Yasmin Tweed's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Redesign of Flagship E-commerce Platform
Spearheaded the end-to-end UX redesign of a major e-commerce platform, resulting in a 25% increase in conversion rates and a 40% decrease in cart abandonment within six months post-launch.
Innovated a New User Onboarding Experience
Designed and implemented a novel, gamified user onboarding flow for a SaaS product, which improved user activation rates by 30% and significantly reduced early-stage churn.
Champion for Accessibility Standards
Successfully advocated for and integrated WCAG 2.1 AA accessibility standards across all new product developments, leading to broader market reach and positive user feedback from diverse user groups.
Published 'The Empathetic Interface'
Authored a well-received article series on empathetic design principles, published on a leading UX design publication, contributing to thought leadership in the field.
Educational Background
Bachelor of Arts (BA), Politics
School of Oriental and African Studies, U. of London - Year 2011
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Company Overview
MewsMews is a leading cloud-based property management system (PMS) designed to simplify and automate operations for modern hoteliers and their guests. It provides a comprehensive suite of tools for managing reservations, guest services, payments, and integrations with a wide marketplace of hospitality apps, enabling hospitality businesses to improve efficiency, maximize revenue, and enhance the guest experience.
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