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Will Pearson is an American entrepreneur and media executive, best known as the co-founder of Mental Floss, an award-winning popular culture and knowledge brand. He co-founded Mental Floss in 2001 while a student at Duke University, initially as a print magazine, and successfully transitioned it into a major digital media property known for its engaging, educational, and quirky content. Pearson played a key role in shaping the brand's voice, content strategy, and business development, leading to its significant growth and eventual acquisition. He has since been involved in various capacities within the digital media landscape, demonstrating a keen understanding of content creation, audience engagement, and media business models.
Will Pearson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded Mental Floss in 2001 from his dorm room at Duke University with Mangesh Hattikudur. Grew it from a bi-monthly print magazine to a significant digital media company with a large online audience, known for its unique blend of facts, trivia, and engaging storytelling.
Successfully scaled Mental Floss, leading to its acquisition by Dennis Publishing in 2011. He continued to contribute to its growth post-acquisition and saw it further acquired by Minute Media in 2018, highlighting his ability to build valuable media assets.
Co-authored several books under the Mental Floss brand, such as 'The Mental Floss History of the World: An Irreverent Romp Through Civilization's Best Bits,' extending the brand's reach and impact.
Pioneered a distinctive voice and content style in digital media that combined education with entertainment, influencing a generation of online content creators and publications.
London Business School - Year 2017
University of Exeter - Year 2013
Oslo International School - Year 2010
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Ocean Bottle is a social impact company dedicated to reducing ocean plastic pollution. For every reusable bottle purchased, they fund the collection of 1000 ocean-bound plastic bottles by weight, equivalent to 11.4kgs of plastic. They partner with collectors in coastal communities in countries like Indonesia, the Philippines, Brazil, and Haiti, providing them with a stable income and access to social resources. Their award-winning bottles are designed for practicality and durability, featuring dual openings for easy cleaning and filling, and are made from recycled stainless steel and ocean-bound plastic. Ocean Bottle is a certified B Corporation, emphasizing its commitment to social and environmental performance.
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