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Will West
Sandy, Utah,United States
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Find Will West's PhoneWho Is Will West?
Will West is a seasoned entrepreneur and technologist, widely recognized as a co-founder and the former CEO of Control4, a leading company in the smart home automation industry. With a career spanning over two decades, West has been instrumental in shaping the connected home landscape, driving innovation, and making sophisticated home automation systems more accessible to a broader audience. His leadership at Control4 saw the company grow from a startup to a publicly traded entity, significantly influencing how consumers interact with technology in their homes. He is also known for his subsequent ventures, including co-founding Cider, a company focused on modernizing IT management for businesses.
How Did Will West's Career Path Shape Their Journey?
Will West's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Will West's Key Achievements?
Co-founding and Leading Control4
Co-founded Control4 in 2003 and served as its CEO, guiding the company to become a major player in the home automation market, culminating in a successful IPO in 2013.
Pioneering Smart Home Accessibility
Played a key role in popularizing and democratizing smart home technology, moving it from a niche luxury to a more mainstream consumer solution.
Entrepreneurial Success and Innovation
Demonstrated repeated success in identifying market needs and building technology companies to address them, including his venture, Cider, post-Control4.
Utah Tech Community Influence
Contributed significantly to the growth and reputation of Utah's technology sector, often referred to as 'Silicon Slopes'.
What's Will West's Educational Background?
MBA, Business Administration
The Wharton School - Year 1987
BA, Finance
University of Utah - Year 1982
CFA
CFA Institute
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Company Overview
SAVI iQSAVI iQ helps brands connect with their customers in new ways by making everyday product packaging and physical items interactive. Using their patented technology, consumers can scan these items with any smartphone—no special app or QR code needed—to get extra information, special offers, verify product authenticity, or engage with unique digital content. For businesses, this technology opens up direct communication channels, provides valuable consumer insights, enhances brand protection against counterfeits, and creates innovative marketing opportunities.
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