Wilma Lara is a highly accomplished Senior Product Manager with over 12 years of experience in the tech industry, specializing in SaaS and mobile application development. Currently based in Austin, Texas, Wilma has a strong track record of successfully launching and scaling innovative products that meet both user needs and business objectives. She is adept at cross-functional team leadership, agile methodologies, market research, and data-driven decision-making. Wilma is passionate about creating user-centric products that solve real-world problems and is known for her strategic thinking and ability to translate complex technical concepts into clear product roadmaps. Outside of work, she is an advocate for women in technology and enjoys mentoring aspiring product managers.
Wilma Lara's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the end-to-end product lifecycle for a new consumer mobile application, resulting in 1 million+ downloads within the first year and receiving the 'Best New App' award from TechCrunch.
Successfully scaled a B2B SaaS product, increasing annual recurring revenue (ARR) by 150% over two years by identifying and penetrating new enterprise market segments.
Delivered a keynote presentation on 'The Future of AI in Product Management' at ProductCon 2023, sharing insights with over 2,000 industry professionals.
Designed and implemented a comprehensive user feedback and analytics system that reduced customer churn by 20% and improved feature adoption rates by 35%.
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Ponce Bank is a U.S. community bank, a Minority Depository Institution (MDI), and a Community Development Financial Institution (CDFI) primarily serving Hispanic communities and other underserved populations in New York City (Bronx, Manhattan, Queens, Brooklyn), Westchester County, New York, and Union City, New Jersey, and Fairfield County, Connecticut. It offers a full suite of personal and business banking products and services, including checking and savings accounts, loans, mortgages, and online banking, focusing on fostering local economic growth and providing accessible financial solutions to individuals, families, and small businesses.
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