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Will Pearson is an American entrepreneur, writer, and media executive, best known as the co-founder of Mental Floss, a popular digital media company and former magazine focused on interesting facts, trivia, and pop culture. He co-founded Mental Floss in 2001 with Mangesh Hattikudur while they were students at Duke University. Initially a print magazine, Mental Floss successfully transitioned into a major digital publisher, known for its engaging and educational content. Pearson played a significant role in the company's growth, content strategy, and business development, leading to its acquisition by Dennis Publishing in 2011 and later by Minute Media in 2018. He is recognized for his innovative approach to content creation and building a loyal audience.
Will Pearson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded Mental Floss in 2001, building it from a college magazine into a significant digital media brand with a wide readership and strong online presence.
Successfully navigated the growth of Mental Floss, leading to its acquisition by Dennis Publishing in 2011, and subsequently its sale to Minute Media in 2018, showcasing strong entrepreneurial and business acumen.
Co-authored several books under the Mental Floss brand, such as 'The Mental Floss History of the United States' and 'Mental Floss Presents: Condensed Knowledge,' contributing to the brand's expansion into publishing.
Pioneered a unique voice and content style that blended education with entertainment, making complex topics accessible and engaging for a broad audience in the digital space.
Indiana University - Kelley School of Business
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