Will Critchlow

Founder and CEO, SearchPilot
St Albans, England,United Kingdom
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Who Is Will Critchlow?

Total Experience75 years
CompanySearchPilot
CountryUnited Kingdom

Will Critchlow is a highly respected figure in the digital marketing and SEO industry. He co-founded Distilled in 2005, a pioneering agency renowned for its thought leadership and innovative approaches to search engine optimization and content marketing. Under his guidance, Distilled grew into an internationally recognized brand, helping businesses improve their online visibility and performance. Will also conceived and launched the popular SearchLove conference series, a premier event for digital marketers that runs in the US and UK. Following Distilled's acquisition by Brainlabs in 2020, he took on senior leadership roles, including VP Product and later CEO, Americas at Brainlabs, contributing his strategic expertise to a larger organization. He is known for his insightful presentations, strategic thinking, and contributions to the marketing community, often speaking at industry events and sharing his knowledge. He is also an active angel investor in various tech startups.

Will Critchlow LinkedIn pageCompany Website

How Did Will Critchlow's Career Path Shape Their Journey?

Will Critchlow's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

SearchPilot - Founder and CEO(2020 to Present)
TeamSportz.Pro - Investor(2021 to Present)
Moz - Global Associate(2008 to Present)
Hampton - Founding Member(2022 to 2024)
Brainlabs - SEO Partner(2020 to 2023)
Distilled - Founder and CEO(2005 to 2020)
Server Density - Investor(2011 to 2018)
A Dram in Time - Partner(2004 to 2015)
WandD - Director(1998 to 2006)
Analysys Consulting - Consultant(2004 to 2005)

What Are Will Critchlow's Key Achievements?

Co-founded Distilled

Co-founded the influential digital marketing agency Distilled in 2005, growing it into a globally recognized leader in SEO and content marketing before its successful acquisition by Brainlabs in 2020.

Created SearchLove Conference

Conceived and launched the SearchLove conference series, a highly acclaimed international event for digital marketing professionals, fostering knowledge sharing and community in both the US and UK.

Leadership at Brainlabs

Successfully transitioned Distilled into Brainlabs post-acquisition and held key leadership positions, including VP Product and CEO, Americas, contributing to the company's growth and strategic direction in a global market.

Angel Investor and Advisor

Actively invests in and advises early-stage technology companies, leveraging his extensive experience in digital business growth and strategy to support new ventures.

Industry Thought Leader & Speaker

Widely recognized as a thought leader in SEO and digital strategy, frequently speaking at major industry conferences (e.g., MozCon, SMX) and sharing insights that have shaped marketing practices.

What's Will Critchlow's Educational Background?

Part III, Mathematics

University of Cambridge - Year 2001

MA, Mathematics

University of Cambridge - Year 1998

Buying Intent Signals for Will Critchlow

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

SearchPilot
Total employees75
HeadquartersLondon
Founded2020

SearchPilot is an SEO A/B testing platform designed for large, enterprise-level websites. It enables SEO teams to scientifically prove the value of their changes by running controlled experiments, measuring the impact on organic traffic and conversions. The platform allows for rapid testing and deployment of winning variations, helping businesses make data-driven decisions to optimize their search engine performance and drive growth.

Company Website
SearchPilot Funding Information
Unknown - Total Funding Raised
$4.3M - Most recent funding amount
2 - Number of funding rounds
3 Nov, 2021 - Latest funding round
Lead Investors:
Episode 1 Ventures
Concept Ventures

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