Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Will Crawford is a dynamic and results-oriented Product Management leader with over a decade of experience in spearheading product strategy, development, and lifecycle management for innovative technology solutions. He possesses a deep understanding of user-centered design principles, agile methodologies, and market analysis, enabling him to translate complex user needs and business requirements into successful product roadmaps and high-impact features. Will is passionate about building and mentoring high-performing teams and fostering a collaborative environment to drive product excellence and achieve significant market growth. His expertise spans SaaS, mobile applications, and data analytics platforms.
Will Crawford's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the product strategy and execution for a B2B SaaS platform, resulting in user growth from 10k to over 100k active monthly users and a 300% increase in annual recurring revenue within two years.
Successfully managed the end-to-end development and launch of a consumer mobile application that received the 'Editor's Choice Award' on the App Store and achieved 500,000 downloads in its first year.
Championed and implemented an agile development framework across multiple product teams, reducing time-to-market for new features by 40% and improving team predictability.
Invited as a keynote speaker to share insights on 'The Future of AI in Product Management' at the annual Global Tech Product Conference, attended by over 2,000 industry professionals.
Harvard Extension School - Year 2022
Arizona State University
Golden West College
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Follett Higher Education is a leading provider of educational materials, digital content, and campus retail services to colleges and universities across North America. They partner with over 1,000 institutions to improve access and affordability of course materials, enhance the student experience, and support academic success through their campus stores, e-commerce platforms (like eFollett.com and Follett ACCESS), and innovative learning solutions. Their services aim to simplify course material adoption for faculty and provide students with convenient and cost-effective options.
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