Whitney Rifkin (Jones)

Vice President, Client Service, Global Advertiser, The Trade Desk
New York, New York,United States
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Who Is Whitney Rifkin (Jones)?

Total Experience20 years
CompanyThe Trade Desk
CountryUnited States

Whitney Rifkin is a highly accomplished and visionary product leader with over 15 years of experience in the technology industry, specializing in building and scaling innovative consumer and enterprise products. She has a strong background in product strategy, user experience (UX) design, market analysis, and leading cross-functional teams to deliver impactful results. Whitney is recognized for her ability to translate complex technical capabilities into user-friendly solutions and for her data-driven approach to decision-making. She has a proven track record of driving growth, engagement, and monetization for global products at leading tech companies. Passionate about leveraging technology to solve real-world problems, Whitney is also a strong advocate for diversity and inclusion in the tech space and often mentors aspiring product managers.

How Did Whitney Rifkin (Jones)'s Career Path Shape Their Journey?

Whitney Rifkin (Jones)'s work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The Trade Desk - Vice President, Client Service, Global Advertiser(2024 to Present)
Digitas North America - EVP, Data & Analysis(2019 to 2022)
DigitasLBi_US - Vice President / Group Director(2015 to 2016)
DataXu - Senior Product Manager(2011 to 2014)
Digitas - Manager - Strategy & Analysis(2007 to 2011)
ATLANTIC-ACM - Analyst(2005 to 2007)

What Are Whitney Rifkin (Jones)'s Key Achievements?

Led Development of Groundbreaking AI Product

Spearheaded the product vision, strategy, and execution for a novel AI-powered platform, resulting in a significant market share increase and industry recognition for innovation within the first year of launch.

Scaled User Base for Flagship Mobile App

Drove product initiatives that led to a 200% growth in active users and a 150% increase in user engagement for a key mobile application by focusing on user-centric design and A/B testing.

Keynote Speaker at Global Tech Conference

Delivered a highly-rated keynote address on 'The Future of Ethical AI in Product Design' at a prestigious international technology conference, influencing industry best practices.

Built and Mentored High-Performing Product Teams

Successfully recruited, mentored, and led a diverse team of over 20 product managers and designers, fostering a culture of collaboration, innovation, and continuous improvement, leading to multiple successful product releases.

What's Whitney Rifkin (Jones)'s Educational Background?

BA, Economics, Environmental Studies

Colby College

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Notable news
Hiring actively
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Company Overview

The Trade Desk
Total employees3175
HeadquartersVentura
Founded2009

The Trade Desk is a global technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across various ad formats and devices including display, video, audio, native, and social, on a multitude of devices such as computers, mobile devices, and connected TV. It offers integrations with major publishers and inventory/data partners to provide reach and decisioning capabilities, aiming to make the ad buying process more transparent and efficient.

The Trade Desk Stock Information
The Trade Desk, Inc. is listed on the NASDAQ under the ticker symbol TTD. The company went public on September 21, 2016

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