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Waldemar Moss is the Founder and CEO of Anatta, a highly-regarded e-commerce agency specializing in Shopify Plus solutions for direct-to-consumer (DTC) brands. With a career spanning over 17 years, primarily focused on digital product development and e-commerce growth, Waldemar has a proven track record of helping brands scale significantly, often from initial traction to $100M+ in revenue. He is known for his expertise in building high-performing, fully remote teams and fostering a people-first company culture. Waldemar is passionate about data-driven strategies, sustainable business growth, and empowering brands like Rothy's, Four Sigmatic, and Athletic Greens to achieve their full potential in the competitive online marketplace.
Waldemar Moss's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Founded Anatta in 2014 and successfully scaled it into a leading Shopify Plus partner agency, renowned for driving substantial growth for prominent DTC brands through expert strategy, design, and development.
Successfully built and managed Anatta as a fully remote, globally distributed company since its inception, fostering a strong, effective, and people-centric culture well before remote work became mainstream.
Instrumental in helping numerous e-commerce brands achieve exponential revenue growth, with several clients scaling from under $10M to over $100M ARR under Anatta's guidance.
Actively contributes to the e-commerce community by sharing insights on DTC strategies, Shopify Plus optimization, remote team building, and sustainable business practices through articles, podcasts, and industry events.
INSEAD - Year 2020
HS Bund - Year 2002
Europa-Universität Viadrina Frankfurt (Oder)
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Expondo is an international e-commerce company specializing in professional equipment and tools for businesses and demanding private customers. They operate across Europe, offering a wide range of products under their own specialized brands (e.g., Royal Catering, Stamos Germany, Welbach) for sectors like gastronomy, craftsmanship, and industry. Their business model focuses on providing high-quality products directly to consumers and businesses at competitive prices, bypassing traditional retail channels.
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