Waldemar Moss

Chairman of the Board, expondo
Berlin, Berlin,Germany
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Who Is Waldemar Moss?

Total Experience65 years
Companyexpondo
CountryGermany

Waldemar Moss is the Founder and CEO of Anatta, a highly-regarded e-commerce agency specializing in Shopify Plus solutions for direct-to-consumer (DTC) brands. With a career spanning over 17 years, primarily focused on digital product development and e-commerce growth, Waldemar has a proven track record of helping brands scale significantly, often from initial traction to $100M+ in revenue. He is known for his expertise in building high-performing, fully remote teams and fostering a people-first company culture. Waldemar is passionate about data-driven strategies, sustainable business growth, and empowering brands like Rothy's, Four Sigmatic, and Athletic Greens to achieve their full potential in the competitive online marketplace.

How Did Waldemar Moss's Career Path Shape Their Journey?

Waldemar Moss's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

expondo - Chairman of the Board(2021 to Present)
expondo Poland - Founder(2009 to Present)
expondo GmbH - Founder(2009 to Present)
Virtual Advisory Board (VAB) - Global Advisory Board Member(2020 to Present)
Expondo China - Founder(2010 to Present)
Mosta Holding GmbH - CEO(2014 to 2020)
Synexxx - Entrepreneur(2005 to 2009)

What Are Waldemar Moss's Key Achievements?

Founder & CEO of Anatta

Founded Anatta in 2014 and successfully scaled it into a leading Shopify Plus partner agency, renowned for driving substantial growth for prominent DTC brands through expert strategy, design, and development.

Pioneering Fully Remote Work Culture

Successfully built and managed Anatta as a fully remote, globally distributed company since its inception, fostering a strong, effective, and people-centric culture well before remote work became mainstream.

Driving Significant Client Growth

Instrumental in helping numerous e-commerce brands achieve exponential revenue growth, with several clients scaling from under $10M to over $100M ARR under Anatta's guidance.

Thought Leadership in E-commerce

Actively contributes to the e-commerce community by sharing insights on DTC strategies, Shopify Plus optimization, remote team building, and sustainable business practices through articles, podcasts, and industry events.

What's Waldemar Moss's Educational Background?

International Board Director Certification, IDP-C (International Director Programme / Board Director Training / Diploma)

INSEAD - Year 2020

Diploma, Public Administration / Management

HS Bund - Year 2002

German Polish Law

Europa-Universität Viadrina Frankfurt (Oder)

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Company Overview

expondo
Total employees550
HeadquartersBerlin
Founded2007

Expondo is an international e-commerce company specializing in professional equipment and tools for businesses and demanding private customers. They operate across Europe, offering a wide range of products under their own specialized brands (e.g., Royal Catering, Stamos Germany, Welbach) for sectors like gastronomy, craftsmanship, and industry. Their business model focuses on providing high-quality products directly to consumers and businesses at competitive prices, bypassing traditional retail channels.

expondo Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Information not publicly available (Acquired by Berlin Brands Group in 2021, previously likely founder-owned or privately funded)

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