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Vlada Bortnik (she/her)
Palo Alto, California,United States
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Find Vlada Bortnik (she/her)'s PhoneWho Is Vlada Bortnik (she/her)?
Vlada Bortnik is a visionary entrepreneur and the co-founder and CEO of Joya, the company behind the popular video communication app Marco Polo. Originally from Ukraine and having immigrated to the US as a child, Vlada's personal experiences with staying connected to family across distances fueled her passion for creating technologies that foster genuine human connection. She co-founded Marco Polo with her husband, Michal Bortnik, with the mission to help people feel close, regardless of distance or busy schedules. Under her leadership, Marco Polo became a beloved tool for millions, especially for families and close friends, offering a unique asynchronous video messaging experience. Vlada is recognized for her focus on authentic communication, her empathetic leadership style, and her commitment to building products that combat loneliness and enhance real-world relationships. She has successfully navigated the challenges of the tech industry, evolving Marco Polo into Joya to broaden its scope in creating joyful digital experiences that support meaningful connections.
How Did Vlada Bortnik (she/her)'s Career Path Shape Their Journey?
Vlada Bortnik (she/her)'s work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Vlada Bortnik (she/her)'s Key Achievements?
Co-founder & CEO of Joya (formerly Marco Polo)
Successfully co-founded and leads Joya, the company that developed the Marco Polo app, which has connected millions of users worldwide through asynchronous video communication, fostering deeper personal relationships.
Pioneering Asynchronous Video Communication
Championed and popularized the concept of asynchronous video messaging through Marco Polo, providing a less intrusive and more personal alternative to text messaging and live video calls, particularly valued during the COVID-19 pandemic for maintaining connections.
Building a Profitable, Purpose-Driven Tech Company
Steered Marco Polo towards a sustainable business model by introducing a subscription service, focusing on user value and privacy rather than ad-based revenue, demonstrating a commitment to long-term user trust and company health.
Advocate for Authentic Digital Connection
Consistently spoken about the importance of technology serving genuine human needs, focusing on products that combat loneliness and promote well-being, rather than contributing to social media fatigue or superficial interactions.
Featured in Major Media Outlets
Her work and insights have been featured in prominent publications and platforms such as Forbes, The New York Times, NBC News, and TechCrunch, highlighting her impact on communication technology and entrepreneurship.
What's Vlada Bortnik (she/her)'s Educational Background?
Leaders in Tech Fellow
Leaders In Tech - Year 2018
Non-credit course work: Evaluating Entrepreneurial Opportunities; Marketing Research
Stanford University Graduate School of Business - Year 2006
BS, Computer Engineering, Art
Northwestern University - Year 1997
Degree Program
Shawnee Mission South - Year 1993
Buying Intent Signals for Vlada Bortnik (she/her)
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
Marco PoloMarco Polo is a video messaging application designed to help people feel close, even when they're apart. Users can send video messages, called 'Polos,' to individuals or groups, which can be watched at any time. Unlike live video calls, it offers asynchronous communication, removing the pressure of real-time coordination and allowing for more thoughtful and personal interactions. It's popular among families and close friends for sharing everyday moments and staying connected across distances and time zones.
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