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Vivek Bhargava is a pioneering figure and a digital marketing evangelist in the Indian business landscape. With a career spanning over two decades, he began his entrepreneurial journey in 1997 by founding Communicate 2, one of India's first dedicated digital marketing agencies. He played an instrumental role in introducing and popularizing Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising in the country. In 2012, his company was acquired by Dentsu Aegis Network (DAN) and rebranded as iProspect India, which he led as CEO, scaling it into a dominant force in performance marketing. Later, he headed the DAN Performance Group. After his successful corporate stint, Vivek re-embraced entrepreneurship by co-founding ProfitWheel, a consumer intelligence platform designed for a privacy-first world. He is also a prominent angel investor, a sought-after speaker, and a mentor to many startups.
Vivek Bhargava's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Established one of India's first digital marketing agencies, Communicate 2, in 1997, introducing and championing SEO and SEM when the Indian internet industry was in its infancy.
Successfully steered Communicate 2 through an acquisition by Dentsu Aegis Network, rebranding it to iProspect and building it into India's largest performance marketing agency.
Returned to his entrepreneurial roots by co-founding ProfitWheel, an innovative consumer intelligence platform that helps brands understand audiences in a privacy-compliant manner.
Actively invests in and guides numerous startups in the mar-tech, ad-tech, and digital content space, significantly contributing to India's startup ecosystem.
Served as a judge and investor on the marketing-focused reality show 'The ET BrandEquity Shark Tank,' identifying and nurturing new talent and ideas in the industry.
SPJIMR SP Jain Institute of Management & Research
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Communicate2 is a digital communications agency based in London, UK. They specialize in providing strategic marketing and public relations services for B2B technology and professional services companies. Their expertise includes content creation, social media management, search engine optimization (SEO), and building brand visibility to help clients effectively reach their target audiences and drive business growth.
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