Vikalp Nigam

Director, Marketing, Affinity Global Inc.
Mumbai, Maharashtra,India
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Who Is Vikalp Nigam?

Total Experience14 years
CompanyAffinity Global Inc.
CountryIndia

Vikalp Nigam is a seasoned entrepreneur and product leader with extensive experience in building and scaling technology products, particularly in the social commerce and video space. He co-founded SimSim, a pioneering video-first social commerce platform in India, which aimed to connect local businesses, influencers, and customers. His leadership at SimSim culminated in its acquisition by YouTube, where he subsequently took on a significant role. Prior to his entrepreneurial venture with SimSim, Vikalp honed his product management skills at Google, contributing to various key projects. He is known for his deep understanding of consumer behavior in emerging markets and his ability to leverage technology to create engaging user experiences and new business models.

Vikalp Nigam LinkedIn pageCompany Website

How Did Vikalp Nigam's Career Path Shape Their Journey?

Vikalp Nigam's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Affinity Global Inc. - Director, Marketing(2023 to Present)
Twitter - Sr. Marketing Manager, Global Business Marketing(2022 to 2023)
CNN-News18 - AGM, Marketing(2019 to 2019)
CNBC-TV18 - AGM, Marketing | CNBC-TV18, CNBC Prime HD(2015 to 2019)
Network18 Media & Investments Limited - Senior Marketing Manager | Special Projects, Network18(2018 to 2018)
Network18 Media & Investments Limited - Management Trainee | Corporate Development | Network18(2014 to 2015)
DLF Utilities Ltd. - Summer Internship(2011 to 2011)

What Are Vikalp Nigam's Key Achievements?

Co-founder & CEO of SimSim

Co-founded and led SimSim, a novel video-based social commerce platform in India, enabling users to shop through live and recorded videos created by influencers and experts. He successfully scaled the platform, attracting significant user engagement and investment.

Strategic Acquisition by YouTube

Successfully navigated SimSim to a strategic acquisition by YouTube (Google) in 2021, highlighting the platform's innovative approach and market potential in the burgeoning social commerce sector.

Leadership Role at YouTube Shopping

Post-acquisition, Vikalp took on a leadership role at YouTube, contributing to the development and expansion of YouTube's shopping and commerce features, particularly focusing on leveraging video for e-commerce in markets like India.

Product Management at Google

Gained valuable experience as a Product Manager at Google before co-founding SimSim, where he worked on various products, developing a strong foundation in product strategy and execution within a global tech giant.

What's Vikalp Nigam's Educational Background?

Master of Business Administration (M.B.A.), Business Administration and Management, General

Indian Institute of Management, Indore - Year 2012

Bachelor of Technology (B.Tech.), Electrical Engineering

Maulana Azad National Institute of Technology - Year 2008

Degree Program

Kendriya Vidyalaya No. 2, Gun Carriage Factory, Jabalpur - Year 2000

Degree Program

Scholar's Home, 1 Astley Hall, Dehradun(248001), Uttarakhand - Year 1995

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Notable news
Hiring actively
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Company Overview

Affinity Global Inc.
Total employees750
HeadquartersMumbai
Founded2006

Affinity Global is an ad tech holding company that creates and delivers high-impact ad solutions for brands. It focuses on mobile-first advertising experiences, programmatic advertising, and performance marketing, helping businesses engage with their target audiences effectively across various digital platforms. Their products include mCanvas for mobile branding, VEVE for mobile marketing, and SitePlug for contextual advertising.

Company Website
Affinity Global Inc. Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Bootstrapped

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