Vidit Aatrey

Founding Angel, The/Nudge Institute
Bengaluru, Karnataka,India
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Who Is Vidit Aatrey?

Total Experience6 years
CompanyThe/Nudge Institute
CountryIndia

Vidit Aatrey is an Indian entrepreneur best known as the Co-founder and CEO of Meesho, a pioneering social commerce platform. An alumnus of IIT Delhi, Vidit started his career at ITC and later worked at the mobile advertising firm InMobi. In 2015, alongside Sanjeev Barnwal, he founded Meesho with a vision to enable 100 million small businesses and individuals in India, especially from Tier 2 and Tier 3 cities, to start their online businesses with zero investment. Under his leadership, Meesho has grown into one of India's leading e-commerce unicorns, fundamentally changing the landscape for small entrepreneurs and resellers, particularly women, by democratizing internet commerce for 'Bharat'.

Vidit Aatrey LinkedIn pageCompany Website

How Did Vidit Aatrey's Career Path Shape Their Journey?

Vidit Aatrey's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

The/Nudge Institute - Founding Angel(2021 to Present)
InMobi - Strategy(2014 to 2015)
ITC Limited - Operations(2012 to 2014)

What Are Vidit Aatrey's Key Achievements?

Co-founder & CEO of Meesho

Co-founded Meesho in 2015, scaling it into a major social e-commerce unicorn in India. He has been instrumental in shaping the company's strategy to empower millions of aspiring entrepreneurs.

Forbes 30 Under 30 - Asia (2018)

Recognized by Forbes in their prestigious '30 Under 30' Asia list for his groundbreaking work and significant impact in the retail and e-commerce sector.

Leading Meesho to Unicorn Status

Successfully led Meesho to a valuation of over $1 billion in April 2021, securing its position as a key player in the Indian startup ecosystem with backing from major global investors like SoftBank and Fidelity.

Democratizing Indian E-commerce

Spearheaded the creation of a platform that has enabled millions of individuals, a majority of whom are women, to achieve financial independence by starting their own online businesses from home.

What's Vidit Aatrey's Educational Background?

BTech, Electrical Engineering

Indian Institute of Technology, Delhi - Year 2008

Degree Program

Y Combinator - Year 2016

Buying Intent Signals for Vidit Aatrey

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Company Overview

The/Nudge Institute
Total employees480
HeadquartersBengaluru
Founded2015

The/Nudge Institute is an Indian non-profit organization focused on alleviating poverty by creating resilient livelihoods for all. It functions as an 'action institute' working with government, markets, and civil society. The organization acts as an incubator and accelerator for social entrepreneurs and non-profits, running various programs aimed at skill development, job creation, and fostering social innovation to tackle India's most pressing developmental challenges.

Company Website
The/Nudge Institute Funding Information
Unknown - Total Funding Raised
$12M - Most recent funding amount
not applicable - Number of funding rounds
2 Aug, 2023 - Latest funding round
Lead Investors:
Bill & Melinda Gates Foundation
Nandan Nilekani
Tata Trusts
Omidyar Network
Skoll Foundation
Zerodha
HDFC Bank
Standard Chartered Bank

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