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Victor Yuan
San Francisco Bay Area,United States
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Victor Yuan (Yuan Yue) is a distinguished Chinese entrepreneur, social researcher, and public intellectual. He is the founder and Chairman of Horizon Research Consultancy Group, established in 1992, which has become one of China's leading independent market research and social polling firms. Yuan is widely recognized for his profound insights into Chinese consumer behavior, social trends, public opinion, and business strategy. He is a prolific author, columnist, and sought-after speaker, frequently commenting on China's socio-economic development. Additionally, Yuan is an active proponent of youth entrepreneurship and has been involved in various educational and social initiatives.
How Did Victor Yuan's Career Path Shape Their Journey?
Victor Yuan's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Victor Yuan's Key Achievements?
Founder and Chairman of Horizon Research Consultancy Group
Established Horizon in 1992 and built it into a leading independent research and strategy firm in China, providing crucial data and analysis on market trends, consumer behavior, and social issues.
Influential Author and Public Speaker
Authored numerous influential books and articles on topics ranging from market research methodology to social commentary and entrepreneurship. He is a prominent voice in Chinese media and public forums.
Advocate for Youth Entrepreneurship and Social Innovation
Actively supports and mentors young entrepreneurs in China through various programs like the 'Black Apple Youth Project', and champions social innovation initiatives.
Pioneer in Chinese Market Research
Played a significant role in developing and popularizing modern market research practices and social polling within China, contributing to a more data-driven understanding of the Chinese market and society.
What's Victor Yuan's Educational Background?
MBA, Finance and Accounting
The University of Chicago Booth School of Business
BA, Economics
University of Chicago
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Company Overview
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