Vivien Garnès

Co-Founder & Co-CEO, Upfluence
Lyon, Auvergne-Rhône-Alpes,France
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Who Is Vivien Garnès?

Total Experience15 years
CompanyUpfluence
CountryFrance

Vivien Garnès is a prominent entrepreneur and a key figure in the influencer marketing industry. He is widely recognized as the Co-founder and Co-CEO of Upfluence, a leading global influencer marketing platform that provides software and services to help brands connect with creators and manage their campaigns. Garnès co-founded Upfluence in 2013 and has since been instrumental in its growth, product development, and international expansion, establishing it as a major player in the SaaS and marketing technology landscape. His expertise encompasses SaaS business models, software development, digital marketing strategy, and scaling technology ventures. He is passionate about leveraging technology to build authentic relationships between brands and influencers, driving innovation in how businesses approach content creation and audience engagement.

How Did Vivien Garnès's Career Path Shape Their Journey?

Vivien Garnès's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Upfluence - Co-Founder & Co-CEO(2018 to Present)
Upfluence Inc. - Co-Founder & COO(2012 to 2016)
ReportLinker.com - Email Marketing Manager(2011 to 2013)

What Are Vivien Garnès's Key Achievements?

Co-founding and Scaling Upfluence

Co-founded Upfluence in 2013, transforming it from an early-stage startup into a globally recognized influencer marketing SaaS platform. He has successfully led the company through significant growth phases, securing funding, expanding its customer base to thousands of brands and agencies, and establishing offices internationally.

Leadership in Influencer Marketing Technology

Under his leadership, Upfluence has developed a comprehensive suite of tools, including advanced influencer discovery, relationship management, campaign automation, and robust analytics, significantly contributing to the professionalization and efficiency of the influencer marketing field.

International Business Expansion

Successfully spearheaded the international expansion of Upfluence, establishing a strong presence in key markets including North America and Europe, and adapting the platform to meet diverse global needs.

Securing Strategic Funding

Played a crucial role in securing multiple rounds of funding for Upfluence, enabling continued innovation, product development, and market expansion for the company.

What's Vivien Garnès's Educational Background?

Doctorate degree, Influencer Marketing ROI

Skema Business School

Doctorate degree, Influencer Marketing ROI

iaelyon School of Management

MSc, Management with Entrepreneurship

Esdes School of Management

BA (Hons), Business Management with Entrepreneurship

Edinburgh Napier University

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Company Overview

Upfluence
Total employees230
HeadquartersNew York
Founded2013

Upfluence is an all-in-one influencer marketing platform that helps brands and agencies identify relevant influencers, manage campaigns, and analyze their performance. It offers a vast database of creators across various social media platforms, advanced search filters, outreach tools, affiliate program management, content collection, and detailed reporting features to optimize influencer marketing ROI.

Upfluence Funding Information
Unknown - Total Funding Raised
$14.8M - Most recent funding amount
5 - Number of funding rounds
Dec 15, 2022 - Latest funding round
Lead Investors:
Eurazeo
ISAI
Kima Ventures
Starquest Capital
MGPA

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