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Vivien Garnès is a prominent entrepreneur and a key figure in the influencer marketing industry. He is widely recognized as the Co-founder and Co-CEO of Upfluence, a leading global influencer marketing platform that provides software and services to help brands connect with creators and manage their campaigns. Garnès co-founded Upfluence in 2013 and has since been instrumental in its growth, product development, and international expansion, establishing it as a major player in the SaaS and marketing technology landscape. His expertise encompasses SaaS business models, software development, digital marketing strategy, and scaling technology ventures. He is passionate about leveraging technology to build authentic relationships between brands and influencers, driving innovation in how businesses approach content creation and audience engagement.
Vivien Garnès's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded Upfluence in 2013, transforming it from an early-stage startup into a globally recognized influencer marketing SaaS platform. He has successfully led the company through significant growth phases, securing funding, expanding its customer base to thousands of brands and agencies, and establishing offices internationally.
Under his leadership, Upfluence has developed a comprehensive suite of tools, including advanced influencer discovery, relationship management, campaign automation, and robust analytics, significantly contributing to the professionalization and efficiency of the influencer marketing field.
Successfully spearheaded the international expansion of Upfluence, establishing a strong presence in key markets including North America and Europe, and adapting the platform to meet diverse global needs.
Played a crucial role in securing multiple rounds of funding for Upfluence, enabling continued innovation, product development, and market expansion for the company.
Skema Business School
iaelyon School of Management
Esdes School of Management
Edinburgh Napier University
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Upfluence is an all-in-one influencer marketing platform that helps brands and agencies identify relevant influencers, manage campaigns, and analyze their performance. It offers a vast database of creators across various social media platforms, advanced search filters, outreach tools, affiliate program management, content collection, and detailed reporting features to optimize influencer marketing ROI.
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