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Verneda Lights is a visionary entrepreneur, author, and content strategist, best known as the founder of 'Because of Them We Can®' (BOTWC). Launched in 2013, BOTWC began as a powerful photo campaign to educate and connect a new generation to heroes who have paved the way. It has since evolved into a leading media platform celebrating Black excellence, history, and culture, reaching millions daily. Verneda's work is driven by a passion for positive storytelling and creating empowering narratives that inspire and uplift, particularly within the Black community. She is recognized for her innovative approach to content creation and her commitment to providing educational resources that highlight the achievements and contributions of Black individuals.
Verneda Lights's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully launched and scaled 'Because of Them We Can®' from a 28-day photo campaign into a prominent media company and brand dedicated to Black history and excellence, impacting millions globally.
Authored the 'Because of Them, We Can: Innovators & Game Changers' book, further extending the mission of her platform to provide tangible educational resources for children and families.
Pioneered a unique and engaging approach to presenting Black history and contemporary achievements, leveraging digital media to educate and inspire a broad audience.
Consistently champions positive representation of Black individuals in media and education, contributing significantly to a more inclusive and accurate historical narrative.
Niftorian Fellowship - Year 2022
Deusto University School of Business/ Guggenheim Museum (Bilbao, Spain)/ NYU | Steinhardt - Year 2016
Strayer University - Year 2007
University of Pennsylvania School of Medicine - Year 1974
Bryn Mawr College - Year 1970
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