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Venkatesh Rao is an influential writer, consultant, and researcher, best known as the founder and editor-in-chief of the Ribbonfarm blog, established in 2007. His work primarily explores technology, organizational dynamics, decision-making, internet culture, and the future of work, often characterized by its unique blend of systems thinking, irreverent humor, and deep, insightful analysis. Rao is also the author of the 'Breaking Smart' newsletter and book series, which delves into the impact of technology on society and individuals. He holds a Ph.D. in Aerospace Engineering from the University of Michigan (2003) and has leveraged this analytical background to dissect complex socio-technical phenomena. He is known for coining and popularizing terms like 'premium mediocre' and 'the Gervais Principle,' which have become influential in understanding contemporary culture and business.
Venkatesha Rao's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Established Ribbonfarm in 2007, a highly influential long-form blog that has become a key voice in exploring technology, culture, and organizational dynamics, known for its unique analytical style and coining influential concepts.
Authored the 'Breaking Smart' book and newsletter series, which provides a comprehensive analysis of the evolving landscape of technology and its profound impact on society, work, and individual lives.
Published the book 'Tempo' (2011), which explores the critical role of timing, narrative construction, and strategic pacing in effective decision-making for individuals and organizations.
Provides consulting services to various organizations on strategy, innovation, and understanding complex systems, drawing upon his extensive research and writing on modern organizational and technological trends.
Coined and popularized several influential terms and frameworks, such as 'premium mediocre,' 'the Gervais Principle,' and 'calculated entropy,' which are widely used to analyze contemporary business and cultural phenomena.
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Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. It has a vast network of branches and ATMs across India, along with overseas offices. The bank provides services like personal banking, corporate banking, loans, wealth management, and digital banking solutions, catering to a diverse customer base from individuals to large enterprises.
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