Valerie Morrison

FRANCHISEE CEO/OWNER, H&R Block
Miami, Florida,United States
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Who Is Valerie Morrison?

Total Experience31 years
CompanyH&R Block
CountryUnited States

Valerie Morrison is a highly accomplished Senior Marketing Director with 12 years of experience specializing in digital strategy, brand development, and market expansion for technology companies. Currently based in Austin, TX, she has a strong track record of driving revenue growth and enhancing brand visibility through innovative, data-driven marketing campaigns. Valerie is known for her leadership in building and mentoring high-performing teams, her expertise in SaaS product marketing, and her ability to translate complex technical features into compelling customer benefits. She is passionate about leveraging emerging technologies to create impactful customer experiences and is adept at navigating dynamic market landscapes.

How Did Valerie Morrison's Career Path Shape Their Journey?

Valerie Morrison's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

H&R Block - FRANCHISEE CEO/OWNER(2012 to Present)
Tax Refund Queen - Owner/Manager(2007 to 2012)
Family Resource Center - Drug Court Case Manager(2011 to 2012)
Florida Department of Children and Families - Budget Manager(2000 to 2011)

What Are Valerie Morrison's Key Achievements?

Exceeded Annual Revenue Target by 150%

Led the marketing team to achieve 150% of the annual revenue target in 2022 by successfully launching three new product lines and expanding into two new international markets.

Digital Transformation Lead

Spearheaded a company-wide digital transformation initiative, resulting in a 40% increase in online lead generation and a 25% improvement in customer engagement metrics within 18 months.

Marketer of the Year Award 2021 (TechCorp Inc.)

Awarded 'Marketer of the Year' at her previous company, TechCorp Inc., for outstanding contributions to brand growth and innovative campaign strategies that significantly boosted market share.

Successful Rebranding Initiative

Orchestrated a complete corporate rebranding project, including a new visual identity, messaging framework, and website overhaul, which led to a 30% increase in brand recall and positive media sentiment.

What's Valerie Morrison's Educational Background?

MSW, Social Work

Florida International University - Year 2003

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

H&R Block
Total employees59700
HeadquartersKansas City
Founded1955

H&R Block is a global consumer tax services provider, offering tax preparation services through its retail offices, digital software, and online platforms. They assist individuals and small businesses with tax return filing, provide tax advice, and offer related financial products like the Emerald Card®. Their aim is to provide help and inspire confidence in their clients and communities everywhere, making tax season less stressful and helping people get their maximum possible refund.

H&R Block Stock Information
H&R Block, Inc. is listed on the New York Stock Exchange under the ticker symbol HRB. The company went public on January 17, 1962

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