Ulrich Klenke

Chief Brand Officer, Deutsche Telekom
Bonn, North Rhine-Westphalia,Germany
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Who Is Ulrich Klenke?

Total Experience37 years
CompanyDeutsche Telekom
CountryGermany

Ulrich Klenke is a highly accomplished Chief Brand Officer at Deutsche Telekom, recognized as a Forbes Top 50 CMO and HORIZONT Marketingmann des Jahres. He is also a Fellow of The Marketing Academy EMEA, an EFFIE Jury Chair, and a Campaign Agency of the Year Jury Chair. His leadership at Deutsche Telekom has led to a significant increase in brand value and customer satisfaction. Klenke focuses on unified global brand identity, impactful campaigns emphasizing social responsibility, and excellence in customer experience.

How Did Ulrich Klenke's Career Path Shape Their Journey?

Ulrich Klenke's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Deutsche Telekom - Chief Brand Officer(2020 to Present)
Hochschule Fresenius University of Applied Sciences - Beiratsmitglied(2018 to 2020)
Hochschule Fresenius - Interim Management @ Hochschule Fresenius(2018 to 2018)
Summer&Co - Senior Marketing Associate @ Volkswagen AG(2018 to 2020)
Ogilvy - CEO(2015 to 2018)
DB - CMO(2007 to 2015)
DDB Berlin - MD(2005 to 2007)
Daimler Chrysler - Head of Brand and Product Communications Chrysler, Jeep & Dodge(2000 to 2005)
Mercedes-Benz AG - Senior Project Manager Mercedes-Benz Commercial Vehicles(1995 to 2000)

What Are Ulrich Klenke's Key Achievements?

Brand Value Growth at Deutsche Telekom

More than doubled Deutsche Telekom's brand value from $39.9 billion to over $85 billion, making it the most valuable corporate brand in Europe.

Improved Brand Strength Rating

Increased the company's brand strength rating to 83/100, earning a AAA- status.

Enhanced Customer Satisfaction

Achieved industry-leading customer satisfaction levels with a Net Promoter Score (NPS) of 73 and a Customer Satisfaction Score (CSAT) of 78/100.

Purpose-Driven Brand Transformation

Evolved Telekom's brand image into a purpose-driven, experience-oriented brand with a focus on value-based communication and social responsibility.

What's Ulrich Klenke's Educational Background?

Diplom Betriebswirt (BA), Fachrichtung Industrie

Berufsakademie Stuttgart, Mercedes-Benz AG - Year 1992

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Company Overview

Deutsche Telekom
Total employees206770
HeadquartersBonn
Founded1995

Deutsche Telekom is one of the world’s leading integrated telecommunications companies, providing fixed-network/broadband, mobile communications, internet, and IPTV products and services for consumers, and ICT solutions for business and corporate customers. Deutsche Telekom is present in more than 50 countries. With a staff of some 206,770 employees throughout the world, they generated revenue of around 114.4 billion Euros in the 2023 financial year.

Deutsche Telekom Stock Information
Deutsche Telekom, Inc. is listed on the XETRA under the ticker symbol DTE. The company went public on November 17, 1996

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