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Ulrich Klenke is a highly accomplished Chief Brand Officer at Deutsche Telekom, recognized as a Forbes Top 50 CMO and HORIZONT Marketingmann des Jahres. He is also a Fellow of The Marketing Academy EMEA, an EFFIE Jury Chair, and a Campaign Agency of the Year Jury Chair. His leadership at Deutsche Telekom has led to a significant increase in brand value and customer satisfaction. Klenke focuses on unified global brand identity, impactful campaigns emphasizing social responsibility, and excellence in customer experience.
Ulrich Klenke's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
More than doubled Deutsche Telekom's brand value from $39.9 billion to over $85 billion, making it the most valuable corporate brand in Europe.
Increased the company's brand strength rating to 83/100, earning a AAA- status.
Achieved industry-leading customer satisfaction levels with a Net Promoter Score (NPS) of 73 and a Customer Satisfaction Score (CSAT) of 78/100.
Evolved Telekom's brand image into a purpose-driven, experience-oriented brand with a focus on value-based communication and social responsibility.
Berufsakademie Stuttgart, Mercedes-Benz AG - Year 1992
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Deutsche Telekom is one of the world’s leading integrated telecommunications companies, providing fixed-network/broadband, mobile communications, internet, and IPTV products and services for consumers, and ICT solutions for business and corporate customers. Deutsche Telekom is present in more than 50 countries. With a staff of some 206,770 employees throughout the world, they generated revenue of around 114.4 billion Euros in the 2023 financial year.
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