Tricia Gugler

Chief Financial Officer, Science
San Francisco, California,United States
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Who Is Tricia Gugler?

Total Experience31 years
CompanyScience
CountryUnited States

Tricia Gugler is a highly accomplished and data-driven marketing executive with over 15 years of experience in the B2B SaaS industry. She is currently the Chief Marketing Officer (CMO) at Podium, where she leads the company's global marketing strategy, focusing on brand growth, demand generation, and market expansion. Prior to Podium, Tricia served as the CMO at G2, the world's largest software marketplace, where she was instrumental in scaling the company's marketing efforts and solidifying its category leadership. Her expertise lies in building and leading high-performing marketing teams, executing integrated go-to-market strategies, and leveraging digital channels to drive significant revenue growth.

Tricia Gugler LinkedIn pageCompany Website

How Did Tricia Gugler's Career Path Shape Their Journey?

Tricia Gugler's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Science - Chief Financial Officer(2024 to Present)
WHOOP - Chief Financial Officer(2020 to 2023)
STRIVR - Finance Consultant(2019 to 2020)
ThirdLove - VP Finance(2018 to 2019)
Stitch Fix - VP Finance and Treasury(2015 to 2017)
Silver Spring Networks - VP Global Sales Operations & Finance(2014 to 2015)
Electronic Arts - VP Investor Relations(2004 to 2009)
Ernst & Young - Senior Manager(2002 to 2004)
Arthur Andersen - Manager(1993 to 2002)

What Are Tricia Gugler's Key Achievements?

Chief Marketing Officer at Podium

Appointed to lead all marketing functions for the communication and payments platform for local businesses, driving growth strategy, brand awareness, and demand generation in a key leadership role.

Scaled G2 as Chief Marketing Officer

Led G2's global marketing organization, significantly contributing to the company's growth and valuation by overseeing brand strategy, corporate communications, and demand generation, helping it become a definitive source for software reviews.

Top 100 B2B Marketing Leader Recognition

Recognized by Hot Topics as one of the 'Top 100 B2B Marketing Leaders' globally, an award that highlights her influence, innovation, and impact on the marketing industry.

Growth Leader in Demand Generation

Built and scaled the demand generation engine at G2 from the ground up, progressing from Senior Director to VP and ultimately CMO, demonstrating a clear track record of delivering results and earning executive trust.

What's Tricia Gugler's Educational Background?

Bachelor of Business Administration (BBA), Accounting

University of Massachusetts, Amherst - Year 1989

Buying Intent Signals for Tricia Gugler

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Science
Total employees45
HeadquartersSanta Monica
Founded2011

Science is a venture capital firm and startup studio that builds and invests in disruptive companies, primarily in the consumer technology, e-commerce, and mobile sectors. Based in Santa Monica, California, they partner with entrepreneurs to create and scale businesses from the ground up. Science is well-known for its role in the success of major brands like Dollar Shave Club, Liquid Death, and MeUndies, providing capital, strategic guidance, and operational support to its portfolio companies.

Company Website
Science Funding Information
Unknown - Total Funding Raised
$3.2M - Most recent funding amount
7 - Number of funding rounds
Jan 13, 2022 - Latest funding round
Lead Investors:
Hearst Ventures
White Star Capital
PLG Ventures
Jean-Paul Schmetz

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