Tricia French

Senior Vice President of Marketing Targeting & Lead Production, Bank of America
Allen, Texas,United States
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Who Is Tricia French?

Total Experience45 years
CompanyBank of America
CountryUnited States

Tricia French is a highly respected and accomplished product leader and user experience (UX) advocate with over 15 years of experience in building and scaling impactful B2B SaaS products. She is known for her deep understanding of customer-centric design, her ability to foster collaborative and high-performing product teams, and her strategic approach to product development that aligns user needs with business objectives. Tricia has a strong background in conversational marketing, AI-driven product features, and go-to-market strategies. She is passionate about mentoring emerging product talent and frequently shares her insights on product management, leadership, and creating exceptional user experiences through speaking engagements and online content.

How Did Tricia French's Career Path Shape Their Journey?

Tricia French's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Bank of America - Senior Vice President of Marketing Targeting & Lead Production(2007 to Present)
AEGON - Database Marketing Manager(1994 to 2007)

What Are Tricia French's Key Achievements?

VP of Product & UX at Drift

Led and scaled the product and UX teams at Drift, a leading conversational marketing platform, driving innovation and significant growth in product adoption and customer satisfaction during her tenure. She was instrumental in shaping the product strategy and user experience that defined the category.

Champion of Customer-Centric Product Development

Consistently advocated for and implemented processes that place the customer at the center of product development, leading to more intuitive, valuable, and well-received product features and improvements across various organizations.

Sought-After Speaker and Thought Leader

Recognized as a prominent voice in the product management community, frequently invited to speak at industry conferences (e.g., Product School, SaaStr, Mind the Product) on topics such as product leadership, UX strategy, and building successful SaaS products.

Mentorship and Team Development

Dedicated to nurturing talent within the product management field, having mentored numerous product managers and designers, helping them grow their careers and contribute effectively to their teams and organizations.

What's Tricia French's Educational Background?

Bachelor of Business Administration, Marketing

Texas Tech University - Year 1990

Buying Intent Signals for Tricia French

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Bank of America
Total employees212000
HeadquartersCharlotte
Founded1923

Bank of America is one of the world's leading financial institutions, serving a diverse range of clients from individual consumers and small businesses to large corporations and governments. It offers a comprehensive suite of banking, investing, asset management, and other financial and risk management products and services. The company emphasizes digital innovation, responsible growth, and community support, aiming to make financial lives better through the power of every connection.

Bank of America Stock Information
Bank of America, Inc. is listed on the New York Stock Exchange under the ticker symbol BAC. The company went public on January 2, 1978

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