Trevor Testwuide

CEO, Co-Founder, Measured
Austin, Texas,United States
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Who Is Trevor Testwuide?

Total Experience16 years
CompanyMeasured
CountryUnited States

Trevor Testwuide is a prominent entrepreneur and technology executive, best known as the Co-Founder and CEO of Terminus, a leading Account-Based Marketing (ABM) platform. With a strong background in B2B sales and marketing technology, he played a pivotal role in evangelizing and shaping the ABM category. Before launching Terminus in 2014, Trevor was a key sales leader at Pardot, where he helped scale the company through its acquisition by ExactTarget and subsequently by Salesforce. His vision has been instrumental in shifting the B2B marketing paradigm from a lead-centric to an account-centric approach, empowering companies to improve their go-to-market efficiency and drive revenue growth.

How Did Trevor Testwuide's Career Path Shape Their Journey?

Trevor Testwuide's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Measured - CEO, Co-Founder(2017 to Present)
Conversion Logic - CEO, Co-Founder(2014 to 2016)
Visual IQ, Inc. - Regional Vice President, Sales(2011 to 2014)
SeeSaw Networks - Regional Vice President, Sales(2008 to 2011)

What Are Trevor Testwuide's Key Achievements?

Co-Founder & CEO of Terminus

Co-founded Terminus in 2014, building it from the ground up into a category-defining leader in Account-Based Marketing (ABM) software, serving thousands of B2B companies worldwide.

EY Entrepreneur Of The Yearยฎ 2019 Southeast Winner

Recognized by Ernst & Young for his exceptional leadership in innovation, financial performance, and personal commitment to his business and community.

Pioneer of the ABM Movement

Instrumental in defining and popularizing the Account-Based Marketing movement, fundamentally changing how B2B organizations approach marketing and sales alignment.

Successful Venture Capital Fundraising

Led Terminus through multiple significant funding rounds, securing over $120 million in capital from top-tier investors to fuel the company's rapid growth and product innovation.

What's Trevor Testwuide's Educational Background?

MBA, Finance and Entrepreneurship

University of Southern California - Marshall School of Business - Year 2001

BSME, Mechanical Engineering

Santa Clara University - Year 1993

Buying Intent Signals for Trevor Testwuide

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
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Corporate Finance

Company Overview

Measured
Total employees110
HeadquartersSanta Monica
Founded2017

Measured is a marketing measurement platform that helps brands understand the incremental contribution of their media investments. It provides cross-channel attribution and portfolio optimization solutions, enabling businesses to make informed decisions by analyzing the true business impact of their advertising spend, moving beyond last-click metrics.

Measured Funding Information
Unknown - Total Funding Raised
$21M - Most recent funding amount
2 - Number of funding rounds
Jan 26, 2022 - Latest funding round
Lead Investors:
Telescope Partners
Refinery Ventures

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