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Trevor Testwuide is a prominent entrepreneur and technology executive, best known as the Co-Founder and CEO of Terminus, a leading Account-Based Marketing (ABM) platform. With a strong background in B2B sales and marketing technology, he played a pivotal role in evangelizing and shaping the ABM category. Before launching Terminus in 2014, Trevor was a key sales leader at Pardot, where he helped scale the company through its acquisition by ExactTarget and subsequently by Salesforce. His vision has been instrumental in shifting the B2B marketing paradigm from a lead-centric to an account-centric approach, empowering companies to improve their go-to-market efficiency and drive revenue growth.
Trevor Testwuide's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Co-founded Terminus in 2014, building it from the ground up into a category-defining leader in Account-Based Marketing (ABM) software, serving thousands of B2B companies worldwide.
Recognized by Ernst & Young for his exceptional leadership in innovation, financial performance, and personal commitment to his business and community.
Instrumental in defining and popularizing the Account-Based Marketing movement, fundamentally changing how B2B organizations approach marketing and sales alignment.
Led Terminus through multiple significant funding rounds, securing over $120 million in capital from top-tier investors to fuel the company's rapid growth and product innovation.
University of Southern California - Marshall School of Business - Year 2001
Santa Clara University - Year 1993
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time โ helping your sales, marketing, and GTM teams close more deals, faster.
Measured is a marketing measurement platform that helps brands understand the incremental contribution of their media investments. It provides cross-channel attribution and portfolio optimization solutions, enabling businesses to make informed decisions by analyzing the true business impact of their advertising spend, moving beyond last-click metrics.
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