Tressa Robbins

Vice President, Client Success | News Monitoring, Truescope
Piedmont, Missouri,United States
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Who Is Tressa Robbins?

Total Experience48 years
CompanyTruescope
CountryUnited States

Tressa Robbins is a seasoned marketing leader with extensive experience in content strategy, community building, demand generation, and SEO. She has a strong background in B2B SaaS marketing, helping companies grow through strategic content initiatives and engaging online communities. Tressa is known for her ability to connect with audiences, build brand authority, and drive measurable results. She has held significant roles such as Chief Marketing Officer and VP of Marketing at various tech companies, demonstrating expertise in developing and executing comprehensive marketing strategies that align with business objectives. She is also a recognized speaker and writer in the content marketing and community space.

How Did Tressa Robbins's Career Path Shape Their Journey?

Tressa Robbins's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Truescope - Vice President, Client Success | News Monitoring(2024 to Present)
Burrelles - Vice President, Customer Onboarding & Implementation | Media Monitoring(2012 to 2024)
Freelance Writing - Freelance Content Writer(2020 to 2022)
Southeast Missouri State University - Guest Instructor(2014 to 2020)
Gads Hill Pub & Grill - President / Founder(2003 to 2007)
Resume' Expert Systems - Senior Marketing Executive(1997 to 1998)
Washington University - Olin School of Business - Manager, Administration & Recruiting (Weston Career Center)(1996 to 1997)
Shandwick Intl (now Weber Shandwick) - PR Coordinator(1995 to 1996)
OfficeTeam - Staffing Manager(1994 to 1995)

What Are Tressa Robbins's Key Achievements?

Content Marketing Strategist & Leader

Successfully developed and executed comprehensive content marketing strategies for multiple B2B SaaS companies, leading to significant increases in organic traffic, lead generation, and brand visibility. Known for creating high-quality, engaging content that resonates with target audiences and drives conversions.

Community Building Pioneer

Expert in building and nurturing vibrant online communities that foster customer engagement, brand advocacy, and valuable user feedback. Has successfully launched and scaled communities that became integral to product development and customer retention.

Recognized Industry Speaker & Contributor

Frequently invited to speak at prominent marketing conferences and events (e.g., Content Marketing World, INBOUND, various SaaS conferences) and contributes thought leadership articles to industry publications, sharing expertise on content, community, and marketing strategy.

Marketing Leadership & Growth

Held key leadership positions (CMO, VP Marketing) guiding marketing teams to achieve substantial growth metrics, including improved customer acquisition, increased revenue, and enhanced market positioning for tech organizations.

What's Tressa Robbins's Educational Background?

2-yr. Certificate Program completion, Business, Management, Marketing, and Related Support Services

Southeast Missouri State University

Bachelor's Degree candidate in Business

University of Missouri-Saint Louis

Buying Intent Signals for Tressa Robbins

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Notable news
Hiring actively
Corporate Finance
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Corporate Finance

Company Overview

Truescope
Total employees180
HeadquartersSydney
Founded2017

Truescope is a global media intelligence company providing real-time monitoring and analysis of news and social media. They empower organizations to understand media narratives, track brand perception, measure communication effectiveness, and identify key trends across online, print, broadcast, and social platforms, enabling data-driven decision-making for PR and communications professionals.

Truescope Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
1 - Number of funding rounds
Mar 1, 2021 - Latest funding round
Lead Investors:
Anacacia Capital

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