Tracy Kienitz, MBA

Chief Financial Officer, TCGplayer (an eBay company)
Austin, Texas,United States
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Who Is Tracy Kienitz, MBA?

Total Experience27 years
CompanyTCGplayer (an eBay company)
CountryUnited States

Tracy Kienitz is a highly accomplished and results-oriented product leader with over 20 years of experience in driving product strategy, development, and go-to-market execution for innovative technology solutions. Holding an MBA, she combines her strong business acumen with deep technical understanding to build and scale products that meet customer needs and achieve significant business impact. Tracy is passionate about building and mentoring high-performing teams and fostering a culture of innovation and customer-centricity. Her expertise spans areas such as SaaS, cloud computing, market analysis, and cross-functional team leadership, consistently delivering value in dynamic and competitive environments.

Tracy Kienitz, MBA LinkedIn pageCompany Website

How Did Tracy Kienitz, MBA's Career Path Shape Their Journey?

Tracy Kienitz, MBA's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

TCGplayer (an eBay company) - Chief Financial Officer(2024 to Present)
eBay - Senior Finance Director, Global Product Categories(2022 to 2024)
BigCommerce - Senior Director, Revenue Operations(2019 to 2022)
HomeAway is now Vrbo - Senior Director, Commercial Finance(2016 to 2019)
HomeAway - Senior Director Financial Planning Analysis(2013 to 2016)
Whirlpool Corporation - Global Director - Culture and Talent Management(2012 to 2013)
Intel Corporation - Manager Strategic Initiatives(2005 to 2007)
CVS/Caremark - Finance Manager - Manufacturer Rebates(2004 to 2005)
CVS Health - Senior Financial Analyst - Trade Products(2002 to 2004)
ExecuStay - Regional Business Manager(1997 to 1999)

What Are Tracy Kienitz, MBA's Key Achievements?

Strategic Product Portfolio Revitalization

Led the strategic overhaul and revitalization of a key product portfolio, resulting in a 40% increase in customer engagement and a 25% uplift in annual recurring revenue within two years by focusing on user-centric design and data-driven feature prioritization.

Go-to-Market Leadership for New Cloud Service

Spearheaded the go-to-market strategy and successful launch for a new enterprise cloud service, achieving 150% of its first-year adoption targets and establishing a strong foothold in a competitive market segment through targeted marketing campaigns and strategic partnerships.

Cross-Functional Team Enablement & Process Optimization

Championed and implemented new agile product development processes across multiple engineering and marketing teams, improving time-to-market for new features by 30% and significantly enhancing cross-functional collaboration and product quality.

Customer-Centric Innovation Award

Recognized internally with a leadership award for fostering a deeply customer-centric approach within the product organization, leading to a significant improvement in customer satisfaction scores (NPS +20 points) and product usability.

What's Tracy Kienitz, MBA's Educational Background?

Bachelor of Science, Finance

Arizona State University, W. P. Carey School of Business - Year 1991

Masters, Business Administration

University of Phoenix

Buying Intent Signals for Tracy Kienitz, MBA

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Company Overview

TCGplayer (an eBay company)
Total employees680
HeadquartersSyracuse
Founded2008

TCGplayer is a leading online marketplace and technology platform for the collectibles industry, primarily focusing on trading card games like Magic: The Gathering, Pokémon, Yu-Gi-Oh!, and Flesh and Blood. It connects thousands of hobby stores and individual sellers with millions of collectors and players, offering a vast selection of single cards, sealed products, and gaming accessories. Beyond the marketplace, TCGplayer provides valuable pricing data, inventory management tools, and content for both consumers and retailers in the collectibles space. In November 2022, TCGplayer was acquired by eBay, continuing its operations as a distinct brand within the eBay portfolio.

Company Website
TCGplayer (an eBay company) Funding Information
Unknown - Total Funding Raised
$10M - Most recent funding amount
1 - Number of funding rounds
5 Feb, 2019 - Latest funding round
Lead Investors:
Radian Capital

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