Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Tracy Speranza is a dynamic and results-driven marketing executive with over two decades of experience leading global marketing strategies for high-growth B2B technology and SaaS companies. She possesses a strong track record in demand generation, brand building, product marketing, corporate communications, and developing high-performing marketing teams. Tracy is known for her strategic vision, data-driven decision-making, and her ability to translate complex technical capabilities into compelling customer-centric value propositions. She has a passion for building strong company cultures and mentoring emerging marketing talent.
Tracy Speranza's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Orchestrated and executed a comprehensive global rebranding initiative for a major technology firm, significantly enhancing market perception and brand recognition.
Developed and implemented innovative marketing strategies that consistently resulted in double-digit ARR growth and exceeded pipeline generation targets at multiple organizations.
Successfully built and mentored global marketing teams, fostering a collaborative and results-oriented culture that attracted and retained top talent.
Frequently invited to speak at industry conferences on topics related to modern marketing, leadership, and digital transformation, sharing insights and best practices.
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company aims to make financial lives better by connecting clients and communities to the resources they need to be successful. They offer services through a network of retail financial centers, ATMs, and robust digital banking platforms, catering to millions of clients globally but with a primary focus on the United States.
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