Multithread effectively and personalize outreach to convert deals faster
Elevate social presence and drive business growth from social media
Identify and prioritize high-intent leads, and improve sales effectiveness
Find and connect with ICP attendees, and improve event outcomes
Tracy Raimo is a highly accomplished and results-oriented sales leader with extensive experience exceeding two decades in the B2B SaaS and technology industry. Currently serving as the Vice President of Sales at Demandbase, she is responsible for driving revenue growth, building and mentoring high-performance sales teams, and expanding the company's market share in the competitive Go-To-Market (GTM) platform space. Tracy has a proven track record of developing and executing successful go-to-market strategies, fostering strong customer relationships, and consistently exceeding sales targets. Her expertise spans sales leadership, strategic planning, GTM strategy, revenue operations, and account management, particularly within fast-paced, high-growth tech environments. Prior to Demandbase, she held significant sales leadership positions at companies like Allocadia (which was acquired by BrandMaker) and Marketo (an Adobe company), where she was instrumental in scaling sales operations and achieving substantial business outcomes. Tracy is known for her data-driven approach and her ability to inspire teams to achieve peak performance.
Tracy Raimo's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Currently leads and scales the sales organization at Demandbase, a leader in Smarter GTM™ for B2B brands, focusing on driving new business revenue, customer expansion, and market leadership.
As VP of Sales at Allocadia (acquired by BrandMaker), she was instrumental in growing the company's revenue and market presence, contributing significantly to its successful acquisition by BrandMaker.
Held various escalating sales leadership roles at Marketo (now an Adobe company) for over seven years, playing a crucial part in its growth from a mid-stage startup through its IPO and eventual acquisition by Vista Equity Partners, and then Adobe. Consistently exceeded quotas and built high-performing teams.
Throughout her career, Tracy has demonstrated a strong ability to recruit, develop, and lead top-tier sales professionals, fostering a culture of collaboration, accountability, and success.
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
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