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Tracey Romulus
Jacksonville, Florida,United States
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Find Tracey Romulus's PhoneWho Is Tracey Romulus?
Tracey Romulus is a highly influential marketing executive, best known as the Chief Marketing Officer (CMO) for Kim Kardashian's portfolio of brands, including SKIMS, and previously KKW Beauty and KKW Fragrance. With a strong background in public relations, having founded her own agency, Industry Public Relations, Romulus has been instrumental in shaping the brand strategies, global marketing campaigns, and overall commercial success of these ventures. She is recognized for her strategic acumen, deep understanding of consumer culture, and her ability to build powerful, resonant brands in the competitive beauty and fashion industries. She is also known to be a close confidante and key advisor to Kim Kardashian.
How Did Tracey Romulus's Career Path Shape Their Journey?
Tracey Romulus's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Tracey Romulus's Key Achievements?
Chief Marketing Officer - SKIMS & KKW Brands
Played a pivotal role as Chief Marketing Officer for Kim Kardashian's ventures, including SKIMS, KKW Beauty, and KKW Fragrance, driving brand strategy, growth, and global marketing campaigns that led to multi-billion dollar valuations and widespread consumer adoption.
Brand Architect for Multi-Billion Dollar Ventures
Successfully steered the marketing and brand development for SKIMS, contributing significantly to its rapid growth and achievement of a multi-billion dollar valuation, showcasing her ability to scale brands in the direct-to-consumer space.
Founder of Industry Public Relations
Prior to her current roles, she founded and managed Industry Public Relations, a successful PR firm, demonstrating her entrepreneurial capabilities and foundational expertise in communications and brand management before joining forces with Kim Kardashian.
Key Strategist Behind Viral Marketing Campaigns
Orchestrated numerous high-impact and viral marketing campaigns that significantly boosted brand visibility and consumer engagement for SKIMS and KKW brands, leveraging social media and influencer collaborations effectively.
What's Tracey Romulus's Educational Background?
Bachelor's degree, Accounting and Finance
University of Maryland Global Campus
Buying Intent Signals for Tracey Romulus
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users.
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