Tracey Lewis

Director, Media and Customer Engagement, dunnhumby
Grand Rapids Metropolitan Area,United States
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Who Is Tracey Lewis?

Total Experience27 years
Companydunnhumby
CountryUnited States

Tracey Lewis is a highly accomplished Digital Transformation Leader and Product Management executive with over 15 years of experience driving innovation and growth in dynamic tech environments. She excels at translating complex business challenges into actionable product strategies, leading cross-functional teams to deliver cutting-edge solutions that enhance user experience and achieve significant market impact. Tracey is passionate about leveraging data analytics, agile methodologies, and user-centered design to build scalable products that users love and that drive business value. Her expertise spans SaaS, mobile applications, and AI-driven platforms, with a strong focus on go-to-market strategy and product lifecycle management.

Tracey Lewis LinkedIn pageCompany Website

How Did Tracey Lewis's Career Path Shape Their Journey?

Tracey Lewis's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

dunnhumby - Director, Media and Customer Engagement(2021 to Present)
Acosta - Omnichannel Director(2021 to 2021)
OXX Inc. - Ecommerce Lead(2018 to 2020)
Kellogg Company - Senior Manager, ECommerce - Shopper Insights & Analytics(2015 to 2018)
Dotomi, a ValueClick Company - Director, Account Analytics(2008 to 2011)
Yahoo! - Financial Operations Manager(2006 to 2008)
Insurance.com/ComparisonMarket - Marketing Manager(2004 to 2006)
General Mills - Promotion Marketing Manager(1999 to 2004)
EURO RSCG Tatham - Media Planner(1995 to 1997)

What Are Tracey Lewis's Key Achievements?

Launched Flagship AI-Powered Analytics Platform

Led the end-to-end product development and launch of an innovative AI-powered analytics platform, acquiring 10,000+ enterprise users within the first year and increasing company revenue by 25%.

Digital Transformation Initiative Lead

Spearheaded a company-wide digital transformation initiative for a Fortune 500 client, resulting in a 40% improvement in operational efficiency and a 30% reduction in customer service overhead through automation and streamlined digital workflows.

Mobile App User Growth to 1M+ Active Users

Drove product strategy and feature roadmap for a B2C mobile application, successfully scaling its user base from 50,000 to over 1 million monthly active users through targeted marketing, A/B testing, and iterative feature enhancements.

Keynote Speaker at Tech Innovate Summit 2023

Delivered a keynote presentation on 'The Future of AI in Product Development' at a major industry conference, sharing insights with over 2,000 attendees and establishing thought leadership.

What's Tracey Lewis's Educational Background?

MS, Marketing Communications

Northwestern University

BA, History

Northwestern University

Degree Program

Forest Hills Central HS

Buying Intent Signals for Tracey Lewis

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

dunnhumby
Total employees2750
HeadquartersLondon
Founded1989

dunnhumby is a global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. They help retailers and brands build customer loyalty through personalized experiences and strategic insights derived from vast amounts of shopper data. Their expertise lies in analyzing data from over a billion shoppers globally to create better customer experiences and build loyalty.

Company Website
dunnhumby Funding Information
Unknown - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Tesco PLC

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