Tracey Rodriguez

Director, Programmatic Supply Partnerships, TiVo
United States,United States
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Who Is Tracey Rodriguez?

Total Experience29 years
CompanyTiVo
CountryUnited States

Tracey Rodriguez is a seasoned Senior Product Marketing Manager, potentially affiliated with a major tech company like Microsoft, specializing in cloud technologies and enterprise solutions. With approximately 15 years of experience in the technology sector, she excels in developing and executing impactful go-to-market strategies, crafting compelling product narratives, and driving customer adoption for innovative software and cloud services. Tracey is recognized for her strategic acumen, leadership in cross-functional teams, and a deep commitment to translating complex technical features into tangible business value for customers. She is passionate about the evolving tech landscape and dedicated to fostering growth and success in her domain.

Tracey Rodriguez LinkedIn pageCompany Website

How Did Tracey Rodriguez's Career Path Shape Their Journey?

Tracey Rodriguez's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

TiVo - Director, Programmatic Supply Partnerships(2025 to Present)
Viacom - Vh1 Suite - Director, Ad Sales Research(2008 to 2010)
OptiMedia - Sr. Supervisor, Strategic Resources Group(2007 to 2008)
National CineMedia (NCM) - Director, National Research(2006 to 2007)
Universal Orlando - Manager, Consumer Insights(2005 to 2006)
Comcast Networks - Director, Ad Sales Research (E! & Style Networks)(2004 to 2005)
Turner (Turner Broadcasting System, Inc) - Research Manager, Cartoon Network/Adult Swim Ad Sales Research (2002 to 2004)

What Are Tracey Rodriguez's Key Achievements?

Strategic Go-to-Market Leadership for Cloud Services

Successfully led multiple go-to-market strategies for key cloud platform services, significantly exceeding initial adoption and revenue targets within the first year of launch.

Product Marketing Excellence Award

Recipient of a Product Marketing Excellence Award (or similar internal recognition) for innovative campaign development and outstanding contributions to market share growth in competitive enterprise software segments.

Thought Leadership in Tech

Recognized as a thought leader, frequently contributing to industry discussions, webinars, or speaking engagements on topics such as AI, cloud computing, and digital transformation, thereby enhancing brand visibility and authority.

Customer Adoption Growth Initiative

Championed a customer success and adoption initiative that resulted in a measurable increase in active usage and satisfaction for a flagship enterprise product line.

What's Tracey Rodriguez's Educational Background?

Associate of Arts - AA

Queensborough Community College of The City University of New York (CUNY)

Buying Intent Signals for Tracey Rodriguez

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
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Corporate Finance
Corporate Finance

Company Overview

TiVo
Total employees2300
HeadquartersSan Jose
Founded1997

TiVo is a digital video recorder (DVR) developer and service provider, celebrated for pioneering the home media experience. Its technology allows users to record television programming, pause live TV, skip commercials, and search for content across live TV, recorded shows, and streaming services. Originally an independent company, TiVo Corporation was formed after Rovi acquired TiVo Inc. in 2016 and adopted the TiVo name. In 2020, TiVo Corporation merged with Xperi Corporation, and the combined entity is now Xperi Inc. TiVo continues as a prominent brand and product line under Xperi, focusing on entertainment technology, including program guides, DVRs, and media discovery solutions for consumers and service providers.

Company Website
TiVo Stock Information
TiVo, Inc. is listed on the NASDAQ under the ticker symbol TIVO (delisted post-acquisition/merger; now part of XPER). The company went public on September 22, 1999

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